Experience

CareerArc

• United States
• Software Development
• 1 - 100 Employee

• Lead Product Manager

  • Jan 2022 - Present

• Senior Product Manager and UX Lead

  • Jan 2021 - Feb 2022

  Owned UX strategy for 9 month redesign and replatforming of automated social recruiting tool used by brands including CVS, Deloitte, Ulta, NASA, and StarbucksHired and managed a lean team of designers and researchers to create a flexible, in-house atomic design system with 40+ components and 20+ patterns allowing the product team to quickly ideate, test, and iterateOrganized 4 user research groups for monthly focus groups and usability surveys that improved first click performance in key page layouts by 30%Focused UX on plain language system communication, straightforward page layouts, and clear opportunities to make changes, to preserve user confidence in a system that auto-creates and distributes hundreds of social media posts a monthSourced best practice research and in-depth competitive analysis to create hubs for design direction, UX patterns, and competitive landscapeEstablished strong remote working relationships across teams speeding up validation and ideation, survey writing and focus group scheduling, data analysis, art direction and graphics, copy writing, and automation logic Show less



Silversheet Credentialing Solutions

• United States
• IT Services and IT Consulting
• 1 - 100 Employee

• Product Manager

  • Jun 2019 - Jan 2021

  Developed and regularly validated short term roadmaps and long term product strategy focused on market position and client retention Worked with 5 person product team and 20+ developers, transforming a narrow, purpose-built website into a robust, flexible enterprise platform Introduced user research into product lifecycle by establishing tools, templates and best practices, and recruiting product advisory group alongside automated outreach process to continue to grow and segment interested users Developed low-touch, high-visibility processes to integrate UX and QA teams into product release process, growing our scrappy product team into a model for other software teams within our multi-billion dollar acquisition partner Created flexible, thoughtful user experiences for medical facilities of all sizes meeting legal, bylaw and accreditation requirements Executed 30+ releases in less than 18 months. Completing research, design, validation, story breakdown, sizing, quality assurance, release planning and messaging, success metrics, and iteration Increased collaboration and usage of offshore resources to maintain velocity and release critical improvements when our ability to hire was constrained by Covid19 Show less



UCLA Alumni Association

• United States
• Higher Education
• 1 - 100 Employee

• Art Director

  • Jul 2018 - Jun 2019

  UX Lead and Product Manager for award winning, 50+ screen web app; researched, designed, developed, and launched in less than 20 monthsDirected the internal rollout of multimillion-dollar brand refreshes using company-wide presentations, one-on-one trainings, and regular email updates to create brand advocates throughout the organizationLeveraged a combination of internal analytics, secondary research, data from peer institutions, and specific user stories to articulate value of investing in design technology and staffCollaborated with email team through a multi-year transition to Salesforce Marketing Cloud, ensuring GDPR and ADA compliance on 70+ new templatesStrengthened an environment of mentoring and support while the design and marketing teams doubled in sizeFounding member of university-wide UX and email marketing groups whose insights led to 11% increase in email open rates Show less

• Senior Designer

  • Feb 2017 - Jul 2018

  Coordinated all UX efforts on 20+ web page and website projectsDeveloped 6-month user research plan for website redesign; completing audience segmentation, meta-analysis, survey and screener design, in-depth interviews, usability testing, and moreWorked tightly with strategic communications team to develop a design system for 20+ internal teams and 140+ external groupsLed a team to create a low-friction project management workflow, deep documentation, file organization, and an onboarding kit for new employeesVetted, hired, and coordinated outside agencies, new design team members, and freelance artists and engineersElected VP of Creative Production for UCLA Staff Assembly; spearheaded marketing standards, new event types, and promotional methods resulting in 450% increase on the previous year’s event revenue Show less

• Designer

  • May 2016 - Feb 2017

  Streamlined design processes by creating templates and design systems, and reduced email sends per campaign, while maintaining a 35% year-over-year growth in event attendance Led the redesign and development of a simultaneously streamlined and more feature-rich user flow for giving site, resulting in a 7% increase in donations and a 59% increase in match donations the next yearGuided a cross-functional group of team leads through a 3-day sprint to identify core message, positioning, and personality for an upcoming campaignUsed demographic information and user behavior patterns to facilitate a mobile- responsiveness audit of 100+ page websiteDesigned an average of 60+ projects per quarter adapting deliverables in style, level of explanation, number of options, and time allocated for review Show less



Trim Media LLC

• United States
• Accounting

• Co-founder/Creative Director

  • Mar 2012 - Sep 2016

  Founded a profitable, full-service design agency and consultancy focused on websites, identities, and decks Managed all new business pitching, contracting, accounts and payroll, client relations, design delivery, and maintained a robust portfolio of 12+ companies Significant projects included: - Agile development of in-house web project that grew from launch to 5,000+ weekly video downloads in under a year - Established local and international relationships to manufacture new business pitch booklet; used custom bookbinding, spot UV, acrylic fabrication, dye cuts, 10+ specialty papers and other bespoke print solutions - Automation solution for written resources used by 1m+ students and teachers nationally Show less



Del Rey Theatre

• Greater Los Angeles Area

• Promotions Director

  • Sep 2013 - Apr 2014

  Developed innovative, eye-catching marketing campaigns for theatre resulting in record attendance throughout the season Developed innovative, eye-catching marketing campaigns for theatre resulting in record attendance throughout the season



BOXeight

• Greater Los Angeles Area

• Lead Photographer

  • Oct 2013 - Mar 2014

  Edited hundreds of photographs weekly to align with digital strategy, design, social, and web development teams Edited hundreds of photographs weekly to align with digital strategy, design, social, and web development teams



The Los Angeles Loyolan

• Greater Los Angeles Area

• Photo Editor

  • Feb 2013 - Mar 2014

  Recruited, trained, and coordinated award-winning photography staff with 100% retention rate Recruited, trained, and coordinated award-winning photography staff with 100% retention rate



Loyola Marymount University

• United States
• Higher Education
• 700 & Above Employee

• IT Field Technician

  • Sep 2010 - Feb 2014

  Installed, troubleshot, and taught computer hardware and software in both Windows and Mac OS environments Installed, troubleshot, and taught computer hardware and software in both Windows and Mac OS environments



Lionsgate

• United States
• Entertainment Providers
• 700 & Above Employee

• International Sales Intern

  • Oct 2010 - Apr 2011

  Performed coverage for potential international acquisitions Performed coverage for potential international acquisitions



Loyola Marymount Fundraising

• Greater Los Angeles Area

• Student Caller

  • Sep 2010 - Apr 2011

  Solicited donations from both parents and alumni with a 60% higher than average pledge rate Solicited donations from both parents and alumni with a 60% higher than average pledge rate



Impressions Wedding Planning

• Orlando, Florida Area

• Assistant Designer

  • Mar 2008 - Aug 2010

  Graphic design, production, material sourcing and shipping of a variety of print and digital collateral Graphic design, production, material sourcing and shipping of a variety of print and digital collateral



DNEG

• United Kingdom
• Animation and Post-production
• 700 & Above Employee

• Intern

  • Jun 2009 - Jul 2009

  Shadowed across departments of the Academy Award winning visual effects studio Shadowed across departments of the Academy Award winning visual effects studio