Head of Communications

• Nov 2022 - Present

KAJA Group (PT Kharisma Anugrah Jawara Abadi) was established in 2016 with a vision to become the leading luxury lifestyle group in SE Asia, KAJA Group’s philosophy is rooted in strong design and conceptual aesthetics paired with exemplary service standards to deliver memorable experiences for each and every one of our customers. Be it by partnering with established global brands or in developing our own homegrown concepts, KAJA Group works with passion and integrity to create forward-thinking innovative lifestyle establishments in Jakarta, Bali, and beyond. Show less

Co-Founder

• Jan 2022 - Present

THE HEAVENS is a full-stack creative agency that develops NFT projects from ideation to mint. We collaborate with artists and brands to create curated digital collectibles and valuable portfolios. We guide creators through the marketplace to promote unique offerings to attract dedicated collectors. Our team handles everything from Discord management to engaging growth strategies, including social media and influencer campaigns, direct marketing, SEO optimization, and front-end and back-end dev. Show less

Head of Communications

• May 2021 - Present

EMMIS FZE is at the forefront of innovation, as we have been for over 30 years. We transformed integrated luxury and drove cultural experiences through meaningful connections. EMMIS FZE is at the forefront of innovation, as we have been for over 30 years. We transformed integrated luxury and drove cultural experiences through meaningful connections.

Managing Partner

• Jan 2008 - Present

Executive Director of Talent and Programming - Wynn Nightlife

• Jun 2017 - May 2021

Directed management and delivery of PR and talent acquisition for Wynn Nightlife and social dining. • Conceptualized, developed, and deployed leading entertainment strategies across all Nightlife venues, increasing market share and national visibility • Led Nightlife and social dining communications and partner relationships in conjunction with brand and marketing teams • Collaborated cross-functionally with internal stakeholders, partners, and PR agencies to identify proactive media opportunities • Hired and led domestic and international PR agencies associated with development and expansion of Nightlife and social dining concepts • Developed PR initiatives and campaigns to unlock earned media placements in business and lifestyle verticals • Established new contractual and hospitality procedures, resulting in elevated transparency and cost savings • Created readiness materials for both stakeholders and media outlets Show less

Director of Entertainment

• Jan 2007 - 2017

Formerly known as Angel Management Group (AMG). Developed, executed, and oversaw strategic entertainment efforts and led celebrity brand development for Hakkasan Group’s Nightlife portfolio and hotel partners (MGM Grand, Mandalay Bay, Aria, Caesars Palace, NYNY, and Hard Rock Hotel and Casino ). • Negotiated and secured contracts; managed live performers and celebrities for personal appearance events and product activation • Programed and planned entertainment calendars • Forecasted and successfully analyzed current trends in all genres of entertainment, creating high profitability • Diagnosed inefficiencies in budget forecasting processes and recommended solutions to improve fund allocation and enhance productivity • Executed event activations from inception to completion, with detailed business case financial forecasts, staff projections, and ROI analysis • Participated in all domestic openings of new properties for event activations and influencer procurement • Developed PR and communications strategies Show less

Director Of Corporate Operations

• 2007 - 2008

Responsible for Nightlife and corporate operations, for venues at: Caesars Palace, NYNY, Luxor, Excalibur, and Treasure Island. • Responsible for Nightlife and corporate operations, for venues at: Caesars Palace, NYNY, Luxor, Excalibur, and Treasure Island. • Created, produced, analyzed, and accounted for profit and loss statements; and implemented cost controls and preventions • Implemented trained service standards and executed daily service expectations through empowering team building exercises • Secured and negotiated performers and celebrities for all PMG venues • Planned and composed the strategic plan for celebrity activations • Managed all aspects of celebrity events including all logistics and liaising with the talent Show less

Executive

• 2002 - 2006

Consulted on Nightlife and PR projects with a focus on talent acquisitions for clients, including: Pure Management Group (PMG), Borgata, Opium Garden, and Mansion in New York, Vegas, and Miami. • Developed and ran Casino brokering division, increasing revenue by 20% • Created and oversaw strategy, content, and execution across PR verticals, events, content, and influencers • Directed, planned, budgeted, and executed celebrity-driven national events including for: Louis Vuitton, GQ, Entertainment Weekly, and Bulgari • Sourced and secured sponsorships throughout the U.S. ranging from philanthropists to Fortune 500 Companies • Established and maintained corporate relations and staff to improve communication and resolve problems, resulting in increased revenue Show less

Managing Partner/Owner/Founder

• 2000 - 2005

Founder of M Theory Records, established in London, UK and New York City, NY. • Conceptualized, developed, and executed the creation of M Theory Records • Planned budgets and programmed recordings with artists and producers • Sourced manufacturing and distribution for releases • Directed marketing promotions and publicity campaigns • Co-designed and created the corporate identity • Scouted and developed new artists Founder of M Theory Records, established in London, UK and New York City, NY. • Conceptualized, developed, and executed the creation of M Theory Records • Planned budgets and programmed recordings with artists and producers • Sourced manufacturing and distribution for releases • Directed marketing promotions and publicity campaigns • Co-designed and created the corporate identity • Scouted and developed new artists