Senior Paid Media Strategist

• Sep 2022 - Present

Developing customer-led paid media strategies that drive qualified brand awareness and sales KPIs such as trials, demos, and SQLs for B2B SaaS companies. Developing customer-led paid media strategies that drive qualified brand awareness and sales KPIs such as trials, demos, and SQLs for B2B SaaS companies.

Co-Founder and Chief Executive Officer

• Jul 2019 - Present

Paid Media Account Manager

• Jul 2021 - Aug 2022

Digital Lead

• Feb 2021 - Jul 2021

Senior Strategist - Brand and Digital

• Jan 2020 - Jan 2021

Project Manager - Digital and Strategy

• Nov 2019 - Jan 2020

Social Media Account Manager

• Oct 2018 - Oct 2019

Responsibilities and Duties- Collaborating with clients to develop a digital advertising strategy that is aligned with the overall brand strategy.- Utilizing Adobe suite to create content that is highly engaging to target customers.- Developing creative copy for use in social media posts and digital advertisements.- Budget planning, optimization and managementAchievements- Successfully developed and led company’s first full fledged social media influencer campaign project for international client.- Refined social media lead generation program for client, resulting in more qualified targets and higher sales conversions. - Collaborated on strategy development to acquire one new regional and one new international client within first 4 months.

Social Media Coordinator

• Aug 2018 - Oct 2018

International Enrolment Consultant

• Apr 2017 - Sep 2017

Porto Business School is the Business School at the largest Portuguese University, the University of Porto. Porto Business School currently offers The Magellan MBA (an International Full-Time MBA Programme) and an Executive MBA. Other than these programmes it even offers a set of one year post-graduate courses, short and mid duration executive programmes, upper management seminars, in-company training programmes as well as business services (selection and recruitment of qualified workers, and applied research and consultancy activities).- Key point of contact for information and acquisition for flagship international MBA programme, providing advice and career consultancy to international clients and students through direct contact and campus visits, telephone consulting and email campaigns.- Collaboration with marketing department to create and manage engaging content to improve inbound marketing efforts, employing initiatives such as email marketing campaigns, student webinars, and campus days.- Presentation of reports to board of directors to outline outreach initiatives such as social media campaigns and also to present weekly assessment and strategy evaluation.

Marketing Consultant Intern

• Sep 2016 - Mar 2017

Garrison Group is a specialized strategic marketing resource dedicated to achieving exponential growth for clients all over the world. The group has successfully completed projects in more than 30 countries in North America, Europe, Africa, and Asia, spanning all industries.Responsibilities:- Database analysis to develop insights into key consumer target segments- Development of brand architectures for multinational clients- Creation of presentations to present complex concepts concisely for client presentations- Drive efforts to increase digital footprint and create social media presence for Garrison GroupAchievements:- Launched Garrison Group presence across three social media platforms- Creating and curated original content for publication across platforms- Drove audience growth across all three platforms- Drove audience engagement levels above benchmarked industry standards- Assisted in development of unique Brand Purpose methodology and framework for multinational client

Experiential Marketer and Event Manager

• May 2010 - Sep 2015

Trinidad and Tobago is a diverse, multicultural society where our vibrance and love of life shines through in the way we live.Caesar's Army is an event management company that facilitates the expression of our nation's cultural values through unfiying events throughout the region and further.Being a logistical captain for this company involves being a part of a creative process that seeks to capture fun, freedom and unity and to execute this in a systematic and flawless manner. My role here entailed everything from involvement within the creative process, to marketing and brand management, and project and site management.Entertainment is about emotion, but the business of entertainment is not.- Development of experiential entertainment, corporate and charity events and initiatives typically targeted at “millennial” cohort and sub-consumer segments.- Managed negotiations across multiple stakeholders such as RedBull and Heineken in order to localise international promotions to leverage brand strategy within local market to excite customers and raise brand profile. - Translated international ‘Movember’ charity initiative to local market, mobilising traditional and digital media to achieve target of $10k raised along with project partner Gillette.

Content Creator

• Apr 2010 - Sep 2015

As a writer for Trinidad Lookbook it was necessary to develop and present creative story ideas, in addition to original content creation, writing and editing of material for print and online publications. I was also involved in a number of interviews with a variety of persons from the business and entertainment sector for print or social media purposes.Responsibilities: - Developed team of editors and graphic designers to create original column for Trinidad Lookbook ofTrinidad and Tobago; - Creation of original content, including writing and editing such content for online and press publication; - Conducting of personal interviews with various persons for online and press publications.

Content Creator

• Apr 2010 - Sep 2015

As a writer for Metro Magazine it was necessary to develop and present creative story ideas for a variety of local publications in addition to original content creation, writing and editing of material for print and online publications. I was also involved in a number of interviews with a variety of persons from the business and entertainment sector for print or social media purposes.Responsibilities:- Developed team of editors and graphic designers to create original column for Metro Magazine ofTrinidad and Tobago;- Creation of original content, including writing and editing such content for online and press publication;- Conducting of personal interviews with various persons for online and press publications.

Education Professional

• 2004 - Sep 2015

As an Educational Professional with the Ministry of Education in Trinidad and Tobago, my duties included the planning and delivery of Sociology content and course material which highly engaged and motivated students, development and preparation of exam, testing material and resources, as well as the management of students, involving classroom management, parent seminars, alternative learning sessions​.In addition to this, overall it was expected to continuously engage in social and educational development of students through collaborative and holisitic programs.The last ten years as an Education Teaching Professional has developed in me excellent communication skills, presentation skills and the ability to deliver content in a manner to be constantly engaging and beneficial to any audience.Responsibilities: - Planning and delivery of syllabi and course material designed to motivateand engage students; - Content management, management of classrooms and students,management of parent seminars as well as alternative learning sessions;- Development and preparation of exams and testing materials to evaluate and provide constructivefeedback

Business Owner

• May 2008 - Nov 2010

Co-owner and operator of online fashion boutique specialising in curated pieces within the fast fashion industry.In 2008, I, along with two other business partners, launched the ICON Clothing Company as an online niche fashion boutique. The entire creative process and project planning for the launch of this enterprise was done by the business partners involved and relied heavily on digital marketing and analytics. Within a very short space of time, the brand developed strong awareness and presence in the marketplace, attracting a wide range of consumers, being featured in local articles, as well as being sourced for fashion showings and to provide wardrobe for professionals in media and entertainment industry. - Co-created and designed an online fashion boutique to cater to a niche clientele, serving unique fashion pieces to meet specific consumer tastes. - Developed online presence through social media marketing and used analytics to track and analyse consumer trends and develop further marketing strategies. - Budget management and inventory management - Developed high level of customer loyalty and nurturing long term relationships. - Developed strong brand awareness and presence within the local online retail space.