Kevin Scott Cowen

Head of Business Development at Besitos
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Contact Information
us****@****om
(386) 825-5501
Location
Boynton Beach, US

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5.0

/5.0
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Ben B.

Kevin has a strong work ethic and a great deal of experience in Sales. He was already facile in our industry when Jump Ramp Games hired him and he hit the ground running. I enjoyed his camaraderie and recommend him highly.

Marc Porcelli

Kevin worked for me as a Senior Sales Director and consistently impressed me with his tenacity and ability to exceed his sales targets. Kevin demonstrated resilience and a strong work ethic, ensuring that he hit his quota. He is a hard worker, and I can attest to his dependability, as he was always on top of his responsibilities and consistently met deadlines. Kevin has a wealth of digital marketing experience across multiple industries, and his expertise in this area was invaluable to our sales team. His knowledge of digital marketing and its various verticals allowed him to provide our clients with the best possible solutions to meet their business needs. In summary, I strongly recommend Kevin Cowen for any sales or digital marketing role. Kevin would be a valuable asset to any organization fortunate enough to have him on board.

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Experience

    • United States
    • Internet Marketplace Platforms
    • 1 - 100 Employee
    • Head of Business Development
      • Aug 2023 - Present

    • United States
    • Entertainment Providers
    • 100 - 200 Employee
    • Partnership Account Director
      • Dec 2021 - Jan 2023

      StreamElements is a provider of production, monetization, audience engagement, sponsorship, and influencer marketing tools and services for livestreams and videos on demand. StreamElements powers over one million digital content creators across Twitch, YouTube Live, Facebook Gaming, and Trovo by providing a 100% cloud-based collection of free themes and overlays, customizable alerts, loyalty programs, tipping mechanisms, robust moderation capabilities, custom merchandising, and chatbot… Show more StreamElements is a provider of production, monetization, audience engagement, sponsorship, and influencer marketing tools and services for livestreams and videos on demand. StreamElements powers over one million digital content creators across Twitch, YouTube Live, Facebook Gaming, and Trovo by providing a 100% cloud-based collection of free themes and overlays, customizable alerts, loyalty programs, tipping mechanisms, robust moderation capabilities, custom merchandising, and chatbot community engagement tools. StreamElements also works with brands across all industries who want to tap into influencers for sponsorships and other activations. In September, 2021, StreamElements raised $100 million in funding — money that it will be using to continue building out the tools on its platform, to do more in on-demand alongside a big business in live streaming and for marketing, specifically to bring more creators to a platform with already over 1.2 million creators. Clients included FarFetch, Warby Parker, and Cometeer Exited company due to layoffs. Show less StreamElements is a provider of production, monetization, audience engagement, sponsorship, and influencer marketing tools and services for livestreams and videos on demand. StreamElements powers over one million digital content creators across Twitch, YouTube Live, Facebook Gaming, and Trovo by providing a 100% cloud-based collection of free themes and overlays, customizable alerts, loyalty programs, tipping mechanisms, robust moderation capabilities, custom merchandising, and chatbot… Show more StreamElements is a provider of production, monetization, audience engagement, sponsorship, and influencer marketing tools and services for livestreams and videos on demand. StreamElements powers over one million digital content creators across Twitch, YouTube Live, Facebook Gaming, and Trovo by providing a 100% cloud-based collection of free themes and overlays, customizable alerts, loyalty programs, tipping mechanisms, robust moderation capabilities, custom merchandising, and chatbot community engagement tools. StreamElements also works with brands across all industries who want to tap into influencers for sponsorships and other activations. In September, 2021, StreamElements raised $100 million in funding — money that it will be using to continue building out the tools on its platform, to do more in on-demand alongside a big business in live streaming and for marketing, specifically to bring more creators to a platform with already over 1.2 million creators. Clients included FarFetch, Warby Parker, and Cometeer Exited company due to layoffs. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Sales Director
      • Sep 2020 - Dec 2021

      Recruited gaming companies to advertise on Jump Ramp's flagship app, Lucktastic. Attended conferences and met with gaming companies of all sizes and gaming models. During duration was the top producer of revenues and sales. Clients included Mythical Games, Tencent, Mattel Doubledown, and more. Company was absorbed by Mobilityware, and Lucktastic was phased out. Recruited gaming companies to advertise on Jump Ramp's flagship app, Lucktastic. Attended conferences and met with gaming companies of all sizes and gaming models. During duration was the top producer of revenues and sales. Clients included Mythical Games, Tencent, Mattel Doubledown, and more. Company was absorbed by Mobilityware, and Lucktastic was phased out.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Vice President of Sales
      • Oct 2018 - Sep 2020

      Reporting directly to the CEO, lead sales efforts, and responsible for acquiring mobile clients for Consumer Acquisition's creative and managed/agency services. Educated clients on SaaS platform for creative uploads and changes. Clients included Zynga, Big Fish, Supercell, and SocialPoint. Increased revenues over 3 million dollars. Managed acquisition team, working with clients and team members to optimize acquisition efforts, focusing on creative, kpi, and ROAS. Since 2013… Show more Reporting directly to the CEO, lead sales efforts, and responsible for acquiring mobile clients for Consumer Acquisition's creative and managed/agency services. Educated clients on SaaS platform for creative uploads and changes. Clients included Zynga, Big Fish, Supercell, and SocialPoint. Increased revenues over 3 million dollars. Managed acquisition team, working with clients and team members to optimize acquisition efforts, focusing on creative, kpi, and ROAS. Since 2013, Consumer Acquisition has provided creative services, fully-managed user acquisition services, and SaaS tools to some of the largest companies in the world, and for social advertisers. We understand the greatest ROI comes from creative testing and we have an unmatched ability to produce videos and images at scale. Our creative studio supports Facebook, Instagram, Google App Campaign, Snap, Pinterest and IAB formats and our AdRules platform supports Facebook and Google App Campaign. Show less Reporting directly to the CEO, lead sales efforts, and responsible for acquiring mobile clients for Consumer Acquisition's creative and managed/agency services. Educated clients on SaaS platform for creative uploads and changes. Clients included Zynga, Big Fish, Supercell, and SocialPoint. Increased revenues over 3 million dollars. Managed acquisition team, working with clients and team members to optimize acquisition efforts, focusing on creative, kpi, and ROAS. Since 2013… Show more Reporting directly to the CEO, lead sales efforts, and responsible for acquiring mobile clients for Consumer Acquisition's creative and managed/agency services. Educated clients on SaaS platform for creative uploads and changes. Clients included Zynga, Big Fish, Supercell, and SocialPoint. Increased revenues over 3 million dollars. Managed acquisition team, working with clients and team members to optimize acquisition efforts, focusing on creative, kpi, and ROAS. Since 2013, Consumer Acquisition has provided creative services, fully-managed user acquisition services, and SaaS tools to some of the largest companies in the world, and for social advertisers. We understand the greatest ROI comes from creative testing and we have an unmatched ability to produce videos and images at scale. Our creative studio supports Facebook, Instagram, Google App Campaign, Snap, Pinterest and IAB formats and our AdRules platform supports Facebook and Google App Campaign. Show less

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Director Of Sales
      • Jan 2017 - Sep 2018

      • Solidify partnerships with advertisers and agencies for desktop, pay per call, and mobile/app opportunities • Negotiate payouts based on countries, kpi's, and action required • Consult with Account Managers to assure campaigns getting best opportunities for optimum results • Review internal campaigns for best quality and results • Keep abreast of industry trends and standards in mobile and desktop • Work with media team to assure best quality campaigns and results • Managed… Show more • Solidify partnerships with advertisers and agencies for desktop, pay per call, and mobile/app opportunities • Negotiate payouts based on countries, kpi's, and action required • Consult with Account Managers to assure campaigns getting best opportunities for optimum results • Review internal campaigns for best quality and results • Keep abreast of industry trends and standards in mobile and desktop • Work with media team to assure best quality campaigns and results • Managed Junior Sales Reps **Focused on campaigns that will results in a win-win for my company and the advertiser! Show less • Solidify partnerships with advertisers and agencies for desktop, pay per call, and mobile/app opportunities • Negotiate payouts based on countries, kpi's, and action required • Consult with Account Managers to assure campaigns getting best opportunities for optimum results • Review internal campaigns for best quality and results • Keep abreast of industry trends and standards in mobile and desktop • Work with media team to assure best quality campaigns and results • Managed… Show more • Solidify partnerships with advertisers and agencies for desktop, pay per call, and mobile/app opportunities • Negotiate payouts based on countries, kpi's, and action required • Consult with Account Managers to assure campaigns getting best opportunities for optimum results • Review internal campaigns for best quality and results • Keep abreast of industry trends and standards in mobile and desktop • Work with media team to assure best quality campaigns and results • Managed Junior Sales Reps **Focused on campaigns that will results in a win-win for my company and the advertiser! Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Sales
      • 2015 - 2017

    • Canada
    • Online Media
    • 1 - 100 Employee
    • Senior Sales Director
      • Jan 2014 - Dec 2015

      Established relationships with advertisers focusing on leads, sales, and mobile installs, on desktop and mobile. Hired, trained, and managed, new sales team members. Introduced media partners and agencies to service solutions of company, while focusing on numerous verticals. Managed sales reps and account managers. Specialties included cpa, cpc, cpm, cpi, cpl, and media buying. Focused on building relationships with clients via web, mobile, ppc and more, via direct marketing partnerships… Show more Established relationships with advertisers focusing on leads, sales, and mobile installs, on desktop and mobile. Hired, trained, and managed, new sales team members. Introduced media partners and agencies to service solutions of company, while focusing on numerous verticals. Managed sales reps and account managers. Specialties included cpa, cpc, cpm, cpi, cpl, and media buying. Focused on building relationships with clients via web, mobile, ppc and more, via direct marketing partnerships, branding campaigns, and customer acquisition. Represented company at conferences and industry events including AdWeek, Incite Media, Leadscon, and Affiliate Summit Show less Established relationships with advertisers focusing on leads, sales, and mobile installs, on desktop and mobile. Hired, trained, and managed, new sales team members. Introduced media partners and agencies to service solutions of company, while focusing on numerous verticals. Managed sales reps and account managers. Specialties included cpa, cpc, cpm, cpi, cpl, and media buying. Focused on building relationships with clients via web, mobile, ppc and more, via direct marketing partnerships… Show more Established relationships with advertisers focusing on leads, sales, and mobile installs, on desktop and mobile. Hired, trained, and managed, new sales team members. Introduced media partners and agencies to service solutions of company, while focusing on numerous verticals. Managed sales reps and account managers. Specialties included cpa, cpc, cpm, cpi, cpl, and media buying. Focused on building relationships with clients via web, mobile, ppc and more, via direct marketing partnerships, branding campaigns, and customer acquisition. Represented company at conferences and industry events including AdWeek, Incite Media, Leadscon, and Affiliate Summit Show less

  • MassiveImpact
    • Greater New York City Area
    • Vice President Sales and Business Development
      • Feb 2012 - Jan 2014

      First company US hire, managed sales and business development opportunities around the world. Developed direct advertiser relationships, while also recruiting and managing sales and distribution employees. MassiveImpact is a global lead in mobile communications headquartered in Tel Aviv. Responsible for all facets of company's US Sales and Operations. Structured company compensation plan. Responsible for the selling and implementation of mobile performance marketing platform to… Show more First company US hire, managed sales and business development opportunities around the world. Developed direct advertiser relationships, while also recruiting and managing sales and distribution employees. MassiveImpact is a global lead in mobile communications headquartered in Tel Aviv. Responsible for all facets of company's US Sales and Operations. Structured company compensation plan. Responsible for the selling and implementation of mobile performance marketing platform to advertisers seeking solutions via mobile communications. Managed sales team in US and Israel, while focusing on new areas of opportunity. Increased sales over 500 % during tenure, while opening up new verticals previously not recognized by the company. Show less First company US hire, managed sales and business development opportunities around the world. Developed direct advertiser relationships, while also recruiting and managing sales and distribution employees. MassiveImpact is a global lead in mobile communications headquartered in Tel Aviv. Responsible for all facets of company's US Sales and Operations. Structured company compensation plan. Responsible for the selling and implementation of mobile performance marketing platform to… Show more First company US hire, managed sales and business development opportunities around the world. Developed direct advertiser relationships, while also recruiting and managing sales and distribution employees. MassiveImpact is a global lead in mobile communications headquartered in Tel Aviv. Responsible for all facets of company's US Sales and Operations. Structured company compensation plan. Responsible for the selling and implementation of mobile performance marketing platform to advertisers seeking solutions via mobile communications. Managed sales team in US and Israel, while focusing on new areas of opportunity. Increased sales over 500 % during tenure, while opening up new verticals previously not recognized by the company. Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director Of Sales And Business Development
      • Oct 2010 - Feb 2012

      Managed all aspects of lead generation, cpi, and other c level opportunities. Consulted with businesses in offering mobile and web acquisition solutions. Trained sales and account managers. Utilized broad industry knowledge and dynamic business acumen to maximize long-term relationships between online merchants and publishers via a network, for a key leader in online performance marketing and technology. Provided innovative tools and analytics to optimize complex performance marketing… Show more Managed all aspects of lead generation, cpi, and other c level opportunities. Consulted with businesses in offering mobile and web acquisition solutions. Trained sales and account managers. Utilized broad industry knowledge and dynamic business acumen to maximize long-term relationships between online merchants and publishers via a network, for a key leader in online performance marketing and technology. Provided innovative tools and analytics to optimize complex performance marketing channel. Show less Managed all aspects of lead generation, cpi, and other c level opportunities. Consulted with businesses in offering mobile and web acquisition solutions. Trained sales and account managers. Utilized broad industry knowledge and dynamic business acumen to maximize long-term relationships between online merchants and publishers via a network, for a key leader in online performance marketing and technology. Provided innovative tools and analytics to optimize complex performance marketing… Show more Managed all aspects of lead generation, cpi, and other c level opportunities. Consulted with businesses in offering mobile and web acquisition solutions. Trained sales and account managers. Utilized broad industry knowledge and dynamic business acumen to maximize long-term relationships between online merchants and publishers via a network, for a key leader in online performance marketing and technology. Provided innovative tools and analytics to optimize complex performance marketing channel. Show less

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Senior Advertising Sales Director
      • May 2008 - Oct 2010

      -Generated over 25 Million in revenues. -Top Sales Professional 2009 and 2010. -Successfully hired and managed sales professionals -Penetrated New Markets -Managed CPA, CPM, and CPC campaigns -Generated over 25 Million in revenues. -Top Sales Professional 2009 and 2010. -Successfully hired and managed sales professionals -Penetrated New Markets -Managed CPA, CPM, and CPC campaigns

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Director Business Development
      • Jan 2006 - May 2008

      Atrinsic, previously Traffix, developed content and build communities tailored to consumers' specific interests and lifestyles. In addition to atrinsic.com, they also own www.sendtraffic.com, and www.hotrocket.com. Atrinsic, previously Traffix, developed content and build communities tailored to consumers' specific interests and lifestyles. In addition to atrinsic.com, they also own www.sendtraffic.com, and www.hotrocket.com.

    • Director Business Development
      • Mar 2001 - Jan 2006

      LinkShare provides ecommerce businesses with a wide range of online marketing services, mainly through premier Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. LinkShare is an innovator in the affiilate space, and continues to be a leader today! LinkShare provides ecommerce businesses with a wide range of online marketing services, mainly through premier Affiliate Marketing. Advertisers can increase their online sales by leveraging LinkShare's massive performance marketing network along with expert consultative services and patented technology. LinkShare is an innovator in the affiilate space, and continues to be a leader today!

Education

  • Binghamton University

Community

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