Kevin Cordray

Founding Partner at Response Genius LLC
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us****@****om
(386) 825-5501

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5.0

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Alex Mironovich

During my six years at Meredith I worked with Kevin on a regular basis. One of the core strengths of the company was its database and the the ability to do many types of modeling in order to increase efficiency of the entire corporation. Kevin was at the very top of the people who managed the database and allowed Meredith to grow and profit. Professional and pleasant to work with, Kevin has great listening skills which allow him to understand and problem solve. Genuine, trustworthy and excellent at what he does.

Michael O'Toole

I have worked with Kevin during my roles at bss, Connaught plc and 3SC. In all my experience I have found Kevin to be a highly effective colleague who consistently achieves results and provides excellent advice. Kevin has always been very quick in identifying ideas and solutions, but is also then highly efficient in steering through implementation.

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • Founding Partner
      • Jan 2010 - Present

      ResponseGenius is a digital agency providing email campaign management through a best-in-class technology platform offering commercial models from SaaS to full service agency engagements. Founded in 2010, the partners are all professionals with extensive database and direct marketing expertise. This experience, married with our powerful, feature rich technology, allows ResponseGenius to help clients establish a powerful presence in the digital space and engender engagement resulting in improved response and financial results. ResponseGenius also offers compliant email acquisition prospect lists services through eListGenius. Show less

    • Board Member
      • Aug 2004 - Dec 2019

      UK Consumer Protection (equivalent of US Do Not Call List) UK Consumer Protection (equivalent of US Do Not Call List)

    • Owner
      • Jul 2005 - Jun 2016

      Serving to enhance and extend organization performance improvements in brand management, executive coaching, strategy, marketing communications, customer relationships, database and direct marketing, and sales management. Providing advice and services to companies providing customer journeys across Private, Public and Charities Sectors. Serving to enhance and extend organization performance improvements in brand management, executive coaching, strategy, marketing communications, customer relationships, database and direct marketing, and sales management. Providing advice and services to companies providing customer journeys across Private, Public and Charities Sectors.

    • Outsourcing and Offshoring Consulting
    • 700 & Above Employee
    • Managing Director
      • Apr 2004 - Apr 2005

      Continued growth of customer contact/fulfilment centre delivering over £11million (~$19 million) annual fee turnover and net profits of over £700,000 (~$1.4 million). Key clients included British Gas, UK Disability Rights Commission, AA, Capital One, Royal Bank of Scotland, Alliance and Leicester, Audi, BUPA, Mitsubishi. Continued growth of customer contact/fulfilment centre delivering over £11million (~$19 million) annual fee turnover and net profits of over £700,000 (~$1.4 million). Key clients included British Gas, UK Disability Rights Commission, AA, Capital One, Royal Bank of Scotland, Alliance and Leicester, Audi, BUPA, Mitsubishi.

    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Sr Marketing Services Director (Acting COO)
      • Apr 2002 - Apr 2004

      Responsible for supporting the CEO in the profitable operation of overall business, focusing primarily on List Marketing Group. Responsible for List Management Sales and Operations generating over $90 million in revenue, over $11 million in fees and delivering over $1.2 million in contribution to parent company. Key clients/brands include Victoria’s Secret, Williams Sonoma, Bertelsmann, American Media, Crate and Barrel. Responsible for supporting the CEO in the profitable operation of overall business, focusing primarily on List Marketing Group. Responsible for List Management Sales and Operations generating over $90 million in revenue, over $11 million in fees and delivering over $1.2 million in contribution to parent company. Key clients/brands include Victoria’s Secret, Williams Sonoma, Bertelsmann, American Media, Crate and Barrel.

    • United Kingdom
    • Book and Periodical Publishing
    • 400 - 500 Employee
    • Director, Consumer Direct
      • 2001 - 2002

      Accountable for growth of all direct marketing functions for portfolio of 100+ IPC Media consumer magazine brands generating $50 million in sales and returning over $7 million profit per year, including subscriptions marketing, mail order, database operations/marketing and customer care/fulfilment operations. Accountable for growth of all direct marketing functions for portfolio of 100+ IPC Media consumer magazine brands generating $50 million in sales and returning over $7 million profit per year, including subscriptions marketing, mail order, database operations/marketing and customer care/fulfilment operations.

    • United States
    • Book and Periodical Publishing
    • 700 & Above Employee
    • Director, List Marketing
      • 1986 - 2000

      Lead group delivering annual 15-35% increased contribution on $7 to $10 million in annual sales while maintaining the integrity, security and viability of Meredith Corporation’s database of over 69 million customers, as well as representing Harlequin and Pillsbury brands. Also: Assistant Promotion Manager, Circulation Marketing (1991 – 1993); Marketing Representative Manager, Midwest Living magazine (1988-1991); Manager, Internal Book Correspondence (1986-1988). Lead group delivering annual 15-35% increased contribution on $7 to $10 million in annual sales while maintaining the integrity, security and viability of Meredith Corporation’s database of over 69 million customers, as well as representing Harlequin and Pillsbury brands. Also: Assistant Promotion Manager, Circulation Marketing (1991 – 1993); Marketing Representative Manager, Midwest Living magazine (1988-1991); Manager, Internal Book Correspondence (1986-1988).

Education

  • Northwest Missouri State University
    Bachelor of Science, Education/Communications
    1975 - 1979
  • Oak Park Senior High School
    Diploma, Communications/Music
    1972 - 1975

Community

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