Experience

Eastern Savings Bank

• Banking
• 1 - 100 Employee

• Marketing Manager

  • Sep 2022 - Present



Atlantic Financial Federal Credit Union

• United States
• Financial Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2015 - Sep 2022



Freedom Federal Credit Union

• United States
• Banking
• 1 - 100 Employee

• Marketing Coordinator

  • May 2012 - Aug 2015

  Responsible for successfully orchestrating and executing the development of marketing initiatives to achieve overall credit union goals, aimed at successfully retaining and engaging existing members into deeper, more profitable relationships, while growing new members. Develop and implement marketing programs to increase brand awareness and market share, acquire new members and retain/engage current members, while keeping up with constantly changing market conditions. • Develop creative content for all marketing and media communications, internally and externally • Lead projects to ensure goals, timeline and budget are met • Plan and develop communications (including membership emails, website content, and newsletters), advertising, product promotion, and public relations to members and potential members utilizing various forms of media. • Ensure the consistency of the Freedom brand in all materials, across all mediums and branch locations. • Collaborate with Business Development team to coordinate community events, sponsorships, enrollments, and purchase of promotional premiums. • Assist with development of annual marketing plan/budget and daily expense management in conjunction with approved budget, and make strategic decisions on effective initiatives to achieve goals. • Ensure compliance with all federal, state, and organizational policies, procedures, and processes, including the Bank Secrecy Act and Office of Foreign Assets Control and NCUA regulations on advertising. Show less



Dunbar Armored

• Marketing Specialist

  • Jun 2009 - May 2012

  Successfully develop and execute marketing tactics to achieve overall business goals, including increased brand awareness and market share, new customer acquisition and retention of current customers. Manage projects to deliver quality output within time and budget requirements, and make strategic decisions on promotions, material development, advertising and other growth oriented initiatives.

• Marketing Coordinator

  • Aug 2004 - Jun 2009

  Assisted in the creation and development of effective communication materials for the corporate market. Coordinated lead management programs including developing, assigning, tracking, and reporting of prospect development and lead generation using CRM system