Kevin Y Fernandez
Marketing Specialist at ContentDog- Claim this Profile
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English Native or bilingual proficiency
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French Limited working proficiency
Topline Score
Bio
Credentials
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Brand Strategy: Management of Your Brand Reputation
LinkedInFeb, 2023- Sep, 2024 -
Marketing Analytics: Setting and Measuring KPIs
LinkedInFeb, 2023- Sep, 2024 -
Social Media Marketing: Strategy and Optimization
LinkedInFeb, 2023- Sep, 2024 -
American Safety & Health Institute Basic First Aid
Kenneth SolMay, 2015- Sep, 2024 -
American Safety & Health Institute Emergency Oxygen
Kenneth SolMay, 2015- Sep, 2024 -
American Safety & Health Institute CPR Pro for the Professional Rescuer
Kenneth SolFeb, 2015- Sep, 2024 -
California Food Handler Certificate of Achievement
ServSafe National Restaurant AssociationFeb, 2014- Sep, 2024 -
American Red Cross Lifeguarding/First Aid/CPR/AED Certification
American Red CrossMay, 2014- Sep, 2024 -
Google Ads Display Certification
Google
Experience
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ContentDog
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Specialist
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Sep 2021 - Present
• Analyzed competitor SEO marketing content strategies, identifying opportunities for backlink building and content optimization to outrank competitors and increase organic traffic for CPG clients • Copywriting: Curated compelling online content, including 500+ SEO optimized articles targeting Consumer Packaged Goods (CPG) buyers and copy for landing pages, email campaigns, across a variety of tones, resulting in an increase in traffic and engagement on client websites (Averaging 30,000+ words of content per week) • Conducted extensive keyword research utilizing the SEO toolset Ahrefs to identify high-volume, low-difficulty keywords for leading ecommerce brands, resulting in an increase in organic search rankings from page 3 to the top 5 results for 10+ high-competition keywords. • Implemented on-page optimization techniques such as meta tags, header tags, and internal linking structure to improve search engine visibility and drive organic traffic to client websites • Performed SEO keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities • Provided 100+ SEO client & competitor analysis reports and recommendations in coordination with elements and structure of websites • Utilized data and analytics to track and measure the effectiveness of SEO strategies, resulting in a 10% decrease in bounce rate and a 15% increase in time on site • Created and implemented link building campaigns resulting in a 25% increase in backlinks and a 20% increase in organic search visibility • Managed and maintained local SEO listings, resulting in a 15% increase in local search visibility and a 10% increase in foot traffic to physical locations • Utilized A/B testing to optimize website copy and calls-to-action, resulting in a 15% increase in conversions Show less
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We The Creative
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United States
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Advertising Services
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1 - 100 Employee
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Marketing Project Manager
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Jun 2021 - Sep 2021
• Managed the full rebranding efforts for a major city’s department (Los Angeles County Department of Regional Planning), resulting in a 30% increase in brand recognition and client satisfaction • Demonstrated exceptional project management capabilities by efficiently overseeing simultaneous projects, including the design and development of marketing campaigns and timeline management, resulting in a 100% successful project completion rate • Social Media Management: Managed the publishing and moderation of digital content across the company’s various social platforms (Instagram, Twitter, LinkedIn, Facebook), resulting in a 30% increase in website traffic and a 20% increase in follower engagement • Led 50+ presentations with key stakeholders, created presentation decks, developed detailed timelines, coordinated meetings, assigned tasks, and managed deliverables • Developed and executed influencer collaborations and activations resulting in increase of client brand engagement and sales • Managed relationships with influencers, ensuring that brand messaging and image were consistent across all collaborations • Managed the logistics of trade shows, including coordinating with vendors, arranging transportation and accommodations for leadership, and overseeing the design and production of exhibition materials, resulting in successful trade show experiences for the company. • Lead, facilitate, coordinated, and tracked day-to-day activities required to ensure Digital Marketing/Graphic Design related projects and Mailchimp email campaigns were completed on time, successfully, and in a manner consistent with terms of contracts. • Developed detailed timelines, coordinated meetings, assigned tasks, and monitored the progress for multiple projects simultaneously • Examples of Projects Managed: Publications/Rebrands for the City of Lancaster, Town of Danville, City of Santa Monica, City of Orange, Full Rebrand of the Los Angeles County Dept. of Regional Planning. Show less
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Trinity Property Consultants
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United Kingdom
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Construction
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1 - 100 Employee
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Project Accountant
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Jan 2019 - Apr 2020
• Communicated effectively with 3rd party vendors, project coordinators, and project managers to address any invoice and contract issues, ensuring timely payments and maintaining positive vendor relationships. • Efficient Database Management: Streamlined construction draw processes for multifamily property renovation projects by meticulously reviewing and processing thousands of transactions on a monthly basis, resulting in 100% accurate and timely financial reporting. • Reviewed and processed contracts and invoices with high attention to detail, resulting in a reduction in contract and invoice errors by 100%. • Processed, tracked and reviewed construction draws for various projects. • Managed draw requests/requirements. • Calculated invoice contracting fees. • Lien waiver maintenance and subcontractor subwaiver verification. • Sorted, coded, and matched invoices. • Posted transactions to journals, ledgers and other records Show less
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Yelp
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United States
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Technology, Information and Internet
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700 & Above Employee
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Remote Account Executive
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Aug 2018 - Jan 2019
• Successfully consulted and partnered with business owners of all verticals to utilize Yelp advertising solutions resulting in increased exposure and sales• Created marketing strategies and trained business owners of various industries to achieve growth goals through brand strategy and full optimization of Yelp's platform• Delivered product demonstrations, objection handling, contract negotiations, and assisted business owners with onboarding to their paid Yelp advertising campaign• Consistently exceeded quota expectations with an average 130% attainment • Utilized the CRM software Salesforce to effectively manage a consistent, revenue-producing pipeline by completing the full sales cycle by generating and managing 1,000+ leads • Assisted in the establishment of the National Remote Branch of the Local Sales Division of the organization through working from a home-based office; • Performed online and client-facing product demonstrations, value propositions, and contract negotiations; • Member of the #1 ranked team in the entire Remote Office: August 2018; • Member of the #2 ranked team in the entire Local Sales Organization (620+ Teams): July 2018; • Member of the #1 ranked team in the San Francisco Local Sales Office (50+ Teams): July 2018; Show less
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Account Executive
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Jun 2017 - Jan 2019
Yelp connects people with great local businesses. Yelp is an American multinational corporation headquartered in San Francisco, California. It develops, hosts and markets Yelp.com and the Yelp mobile app, which publish crowd-sourced reviews about local businesses, as well as the online reservation service Yelp Reservations. Yelp users have contributed approximately 155 million cumulative reviews of almost every type of local business. These reviews are written by people using Yelp to share their everyday local business experiences, giving voice to consumers and bringing “word of mouth” online. • Consulted, negotiated, and successfully sold Yelp advertising solutions to business owners of all industries and territories; • Devised marketing strategies and trained business owners of all industries to achieve marketing goals through full optimization of the Yelp platform;• Performed online and client-facing product demonstrations, value propositions, contract negotiations, campaign set-up, and account management; • Top team producer: August & September 2017 ($71K+) in Sales;• Member of the #2 ranked team in the entire sales organization (620 Teams): July 2018; • Utilized the Customer Relationship Management (CRM) system Salesforce to manage a pipeline of over 3,000 businesses in order to optimize efficiency of sales leads and drive the full sales cycle from prospecting to close of transaction; Show less
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Wealth Management Intern
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Jul 2016 - May 2017
Morgan Stanley, listed #67 of the 2018 Fortune 500, mobilizes capital to help governments, corporations, institutions and individuals around the world achieve their financial goals. For over 75 years, the firm’s reputation for using innovative thinking to solve complex problems has been well earned and rarely matched. A consistent industry leader throughout decades of dramatic change in modern finance, Morgan Stanley will continue to break new ground in advising, serving and providing new opportunities for its clients. • Managed all marketing efforts for a team of financial advisors including all aspects of planning educational market update events; • Developed relationships and communicated with clients and business prospects; • Managed print campaigns including all aspects of direct mailer production; • Performed administrative duties that supported Financial Advisors in daily business practices, including but not limited to, high volume telephone calls, coordination of prospective client meetings, data entry & client database maintenance. • Developed business, financial, and analytical skills through the completion of internal firm courses used for the training of associates and analysts Show less
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World Wide Motion Pictures Corporation
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United States
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Entertainment Providers
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1 - 100 Employee
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Marketing Analyst
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Jul 2016 - Dec 2016
World Wide Motion Pictures Corporation is a diversified company, primarily engaged in the development, packaging, production, acquisition, and distribution of live-action motion picture and television productions for theatrical exhibition, television broadcast, and syndication and all other ancillary markets. The company’s productions and services are designed for global consumption, utilizing sales and marketing channels in territories throughout the world. World Wide Motion Pictures Corporation also serves as a consulting and advisory entity to the film and television industry in a variety of different areas. • Created and managed content for social media platforms included: Facebook, Instagram, Tumblr, Twitter, Youtube; • Created campaign calendars and schedules across all appropriate social channels; • Managed the daily use of multiple social media networks; • Reported to the CEO, provided assistance to senior management in areas of corporate production, marketing, and distribution; • Tracked and reported on Key Performance Indicators (KPIS’s) of social engagement with the marketing team; • Participated in internal brainstorms to create innovative concepts and ideas to marketing team for content based on community and audience insights; Show less
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YMCA of Greater Long Beach
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United States
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Non-profit Organization Management
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100 - 200 Employee
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Lifeguard & Swim Instructor
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Jul 2014 - Oct 2016
The YMCA (The Y) is the nation’s leading nonprofit committed to strengthening community through youth development, healthy living and social responsibility. At the YMCA, strengthening community is our cause. We believe that lasting personal and social change can only come about when we all work together to invest in our kids, our health and our neighbors. Lifeguards at the Y are responsible for the maintenance of a safe aquatic environment and first response in an aquatic emergency. • Monitored and Assisted Members in swimming areas to maintain order and safety; • Demonstrated and explained proper physical swimming activities, techniques, and procedures; • Created a fun and inviting learning environment to ensure a positive member experience; • Maintained proper health and safety standards, in accordance with Association Aquatics safety standards and guidelines; • Led group, private, and semi-private swim lessons to all ages and ability levels; • Built positive relationships and interacted with members; Show less
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Director of Leadership & Development
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Jan 2015 - Dec 2015
The Inter-Fraternity Council (IFC) was established as the governing body of Greek Fraternities at CSULB to engage students in Greek Life, promote fraternal values and enact regulatory policies and events that benefit all fraternities on campus. Our mission is to provide students interested in Greek Life a direct link to our fraternities on campus that can promote student development while in school. IFC Officers are appointed through an application process of 10 members, comprised of active Greek fraternity gentlemen, who serve year-long terms to promote the Greek Community and student environment of new members. • Oversaw the activity of fraternities at CSULB regarding Leadership/Risk Management; • Organized and hosted The General Session in both spring and fall of 2015; The General Session is a six-hour orientation program for all new members. The objective is for students to connect with their peers and understand the benefits and responsibilities they have as new members of the Greek community. This is achieved through team building activities, a keynote address, and a Greek alumni panel. • Coordinated with Greek Advisor, Director of Student, Life & Development, Dean of Students, and other student leaders; • Collaborated with the CSULB Alcohol, Tobacco, & Other Drugs (ATOD) staff to improve Risk Management workshops: Show less
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CSULB University Brand Ambassador
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Aug 2014 - May 2015
L-R-G is a company designed to overthrow the masses by our influence. Our slogan is simple, "underground inventive, overground effective". Think of us as a support group for the independent and underground culture. We’re trying to put the spotlight where we think it really belongs, because it is much more than clothing and concepts. It is a way of living. L-R-G, innovative essence for the above average person. • Represented the brand Lifted Research Group (LRG) at California State University, Long Beach as a campus ambassador; • Promoted the brand on campus to students using on-campus events, student organization affiliations, and social networks; • Made alliances with event coordinators and leaders of CSULB student organizations to promote the brand at sporting, philanthropic, and on-campus events; • Distribute LRG promotional materials and messaging throughout the campus; Show less
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Histor & Public Relations Officer
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Jan 2014 - Dec 2014
-Managed the committee operations of a 60-man organization, focusing on public relations, community engagement, recruitment, fundraising, and academics. -Published monthly news, events, and stories during the fiscal year through website, social media outlets, and with the International Headquarters of TKE. -Drafted resolutions and by-law changes within the organization constitution to promote transparency and values. -Promote membership hospitality to alumni members of multiple generations through social gathering events and philanthropic coordinated efforts. -Record the history of the organization and facilitate the collection and distribution of a membership database of more than 750 people. Show less
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Education
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California State University, Long Beach
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2012 - 2017
California State University-Long Beach - College of Business Administration
Bachelor of Science - BS, Business Administration and Management, General -
2013 - 2015
CSULB Lois J. Swanson Leadership Resource Center: Leadership Academy
Certification of Graduation, Leadership
Community
