Experience

iMBranded

• United States
• Design Services
• 1 - 100 Employee

• Salesforce Business Analyst

  • Jan 2023 - Present



Detroit Tigers

• Spectator Sports
• 400 - 500 Employee

• CRM and Database Manager

  • Nov 2014 - Oct 2022

  • Collaborated with executive leadership, outside vendors, Salesforce, the internal IT staff, and end users to spearhead, execute, and manage the first CRM system at the Detroit Tigers• Improved and automated internal operations via Salesforce to increase revenues, improve customer support, advance internal communication and expedite repeatable internal processes• Managed CRM transition from Salesforce to Microsoft Dynamics (on premises)• Organized and executed upgrade from Dynamics (on premises) to Dynamics365• Supervised daily operations and sales functions to facilitate revenue growth, improve customer relationships, and streamline productivity via a reliable and high-quality CRM system• Developed business growth opportunities through timely system improvements identified through collaboration with end users and business leaders• Analyzed sales metrics and monitored sales staff activities to identify points of improvement to increase employee efficiencies, performance, and results• Created and updated dashboards for leadership and end users to fulfill requests for campaign tracking, staff hustle metrics, event tracking and other ad hoc requests• Conducted and managed system testing, system upgrades, and automated processes and provided improvements to meet the needs of end users and the leadership team• Designed and implemented automated processes to simplify or eliminate reoccurring activities• Directed new hire and ongoing education training for 175+ CRM users• Researched, filtered and aggregated external sales leads to facilitate new prospects for ongoing sales campaigns• Gathered, organized and distributed existing client information for renewal sales and client service initiatives• Recommended pricing strategy and prepared budget analysis based on set pricing structures

• Ticket Sales Coordinator

  • Nov 2007 - Nov 2014

  • Prepared and distributed leads to sales team focusing on season, group, and suite tickets• Organized and executed sales events for both new and renewal business• Organized and executed customer service events• Designed, developed, and maintained the commission structure and monthly payment calculations

• Ticket Sales Representative

  • Feb 2006 - Nov 2007

  • Received and aided inbound general and ticketing inquiries• Assisted with customer service requests via phone, email, or in person



University Of Dayton Arena

• United States
• Higher Education
• 1 - 100 Employee

• Student Marketing Intern

  • Sep 2004 - Dec 2005

  • Prepared and distributed promotional materials for 17 sports programs • Organized and facilitated game day operations for men’s and women’s basketball, football, volleyball and men’s and women’s soccer • Prepared and distributed promotional materials for 17 sports programs • Organized and facilitated game day operations for men’s and women’s basketball, football, volleyball and men’s and women’s soccer



McCann Worldgroup

• Advertising Services
• 700 & Above Employee

• Buick Scramble Sales Intern

  • May 2005 - Aug 2005

  • Prepared, managed, and executed over 500 golf tournaments nationally • Generated over $900,000 in sales • Coordinated between golf professionals, dealership owners and sponsoring companies • Prepared, managed, and executed over 500 golf tournaments nationally • Generated over $900,000 in sales • Coordinated between golf professionals, dealership owners and sponsoring companies



General Sports and Entertainment

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Marketing Intern

  • May 2004 - Aug 2004

  • Prepared marketing materials to assist sales team with sales presentations • Oversaw and executed installation of synthetic turf field with installation crew • Prepared marketing materials to assist sales team with sales presentations • Oversaw and executed installation of synthetic turf field with installation crew