Experience

Waracle

• United Kingdom
• IT Services and IT Consulting
• 1 - 100 Employee

• Head Of Design

  • Dec 2021 - Present

• Head Of Design Strategy

  • May 2021 - Dec 2021

• User Experience Designer

  • Apr 2019 - Jun 2021


LeaseFetcher
• United Kingdom
• Motor Vehicle Manufacturing
• 1 - 100 Employee
• Lead User Experience Designer

  • Jan 2017 - Jun 2021


Digital Impact

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Senior User Experience & User Interface Designer

  • Jan 2016 - Sep 2019

  In my role as senior Designer for Digital Impact I oversee all creative work that comes through our agency. My main responsibilities include: – Crafting and executing creative digital solutions. – Conducting in depth UX reviews from analytics and optimising conversion through design. – Conducting usability tests with users. – Delegating tasks and providing support for in-house design team. – Ensuring that design team maintains our high standards. – Encouraging others to share and explore their ideas. – Collaborating with departments of the agency to drive up or standards of digital creativity. – Exploring new technologies and industry ideas to stay at the forefront of digital design. – Consistently reviewing and optimising procedures to improve our in-house design and UX. Show less



Barrhead Travel Group

• United Kingdom
• Leisure, Travel & Tourism
• 100 - 200 Employee

• User Experience Designer

  • Mar 2014 - Jan 2016

  As a Designer for Barrhead Travel, I work with the in-house digital team and I am responsible for a number of aspects of Digital Design including:- Research, Design, Development and improvement of internal websites as well as digital marketing materials such as newsletters and user experience and user interaction design. Within my role, I am also responsible for the Brand development of both the Barrhead Brand and other internal sub brands. This ranges from redesign and positioning of current brands to the design and introduction of new brands. Other responsibilities include: - Analysing data gathered from Google Analytics and other analytical platforms (Hotjar) to make data-driven decisions - Designing and implementing A/B user testing. - Email marketing: Analyzing data and using data to make informed design and content changes to improve conversion. (To date have obtained a 300% increase in click through rate). - Daily research on trends for web design - Presenting reports on testing results and progress to higher management. - Presenting of new concepts and ideas to higher management. Show less



Merchant Soul

• United Kingdom
• Advertising Services

• Junior Designer

  • Aug 2013 - Feb 2014

  As the Junior Designer in a small agency I was involved in a wide range of projects both large and small. My responsibilities ranged from doing research to aid the more senior designers for larger jobs to working with the design team to develop ideas to running my own projects from research to final solution for smaller clients. I feel I learnt a lot from working with a range of talented designers and marketers on a daily basis. I worked in multiple fields of design such as Brand development, web design, print design and conceptual design. Example Clients I worked with are: - Dundee University - Goals - Edinburgh Napier University - Tesco Bank - New Gorbals - The Boathouse - EnviroM8 Show less


Kernel Global
• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee
• Graphic Designer (Internship)

  • Sep 2010 - 2010

Dynamix
• Canada
• Graphic Designer (Work Experience)

  • Apr 2009 - 2009