Experience

HIOKI SINGAPORE PTE. LTD.

• Singapore
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Marketing Manager

  • Apr 2020 - Present

• Senior Marketing Executive

  • Feb 2016 - Apr 2020

  - Implement communication plan and content outreach to the region - including newsletter, intranet, website and social media platforms.- Digital Marketing planning , SEO/ SEM and content management on all social media channels- Develop/ review print materials (such as brochures, letters, forms, templates) keeping the company's objectives in mind and other corporate materials.- Planning and running of corporate events - such as product / services launches, and any other major corporate activities.- Creating press release and sending out to the media- Manage and control marketing budget for the region- Planning and running of Company's Corporate Social Responsibility (CSR) Program- Procurement activities for corporate gifts, stock control and expense monitoring.



Clover Films Distribution Pte Ltd

• Marketing Manager

  • Jun 2014 - Jan 2016

  - Taking care of Asian film marketing in Singapore- Press Releases and liaising with local media- TVC Ad Buys & planning TVC spots-- Review and approve all creative materials for accuracy and brand integrity including promotional assets, PR clips, magazine ads, TVC clips, online banner ads, social media posts etc.- Audience outreach and relationship building through organizations, blogs, social media, influencers, online and traditional publications.- Arranging film screenings & media previews- Budget planning for marketing and distribution plans.- Supporting role for media junket and events



Bosch ASEAN

• Singapore
• Mechanical Or Industrial Engineering
• 100 - 200 Employee

• Product Specialist,Spark Plugs, Automotive Aftermarket, ASEAN

  • Jan 2013 - Jun 2014

  1. Spark Plugs Market and Sold Coverage for Philippines, Malaysia, Singapore, Thailand, Vietnam and Indonesia. 2. Spark Plugs Sales Turnover for 6 regions.3. Price Improvement and Analysis. 4. Product application 5. Competitors analysis and benchmarking罗伯特•博世有限公司，汽车零部件与系统 2011 – 至今Robert Bosch (South East Asia) Pte Ltd, Automotive Aftermarket高级产品行销执行员职业包括：－参与公司营销策略制定，并制定所负责产品的年度市场推广计划－不断收集市场信息，包括市场潜力、竞争对手、消费者态度、反馈、推广活动的总结等，分析并加以应用，为产品决策提供依据，参与编撰和制作各类产品推广工具－与销售沟通，做好销售服务支持（包括产品培训、资料）

• Customer Marketing Executive, Automotive Aftermarket, ASEAN

  • Jun 2011 - Dec 2012

  - Marketing Operations for Bosch Car Service Singapore a) Bosch Car Service End-user Festive Promotions - Movie Vouchers Give-away (16 Dec 11 - 30 Jan 12) b) Bosch Service Meeting 2011 c) Bosch Car Service retail display d) Bosch Car Service merchandise e) Bosch Car Service trade level product promotions f) Bosch Automotive Bloggers Amazing Race 2012 g) Bosch Car Service Check-In Week 2012 -Support role in Roadshows, Events and Promotions for B2B & B2C market a) Bosch Automotive Carnival 2011 b) Trade Customer New Year Dinner 2012 c) Trade Customer Conference 2012 d) Bosch Customers' Annual Incentive Trip 2012 (Japan, Tokyo) e) Bosch Automotive Roadshow 2012 , Chevron House f) Bosch Automotive Roadshow 2012 Flash Mob g) Bosch Vietnam 2Wheeler Roadshow 2012 - Support Role to the Sales Team for Bosch Car Service Singapore a) Working with 1TL and Sales Team to increase sales for Bosch Car Service workshops - Corporate Social Responsibility Activities for Bosch Automotive Singapore a) Bosch Automotive Carnival 2011 Raised funds for Students Care Service through sales of merchandise and activities. Partnered with Nutritionpark.com and gathered more than 50 Bosch colleagues to enter into Singapore Book of Records - Longest Distance clocked on a treadmill in 6 hours. b) Students Care Service Carnival of Drums - Supported Students Care Service in social media management. Worked with Marina Bay Singapore and engaged bloggers in the event.- Partner Development Program for ASEAN B2B market- B2B and B2C communications Materials for ASEAN marketa) Automotive Highlights for B2B levelb) Mega Power Lite Battery Brochure for B2B and B2C - 2wheeler Sales Concept & merchandise for ASEAN market.- Managing Bosch Automotive Singapore facebook & social media a) Facebook Contest 1 - Bosch Automotive Roadshow Picture Contest b) Facebook Contest 2 - Bosch Automotive Amazing Race - Best Blog post contest