Experience

Agitator/DonorVoice
• United States
• Non-profit Organization Management
• 1 - 100 Employee
• Managing Editor, The Agitator

  • Jan 2018 - Present


DonorVoice

• United States
• Fundraising
• 1 - 100 Employee

• Partner, Founder

  • Sep 2011 - Present

  We use behavioral science to design fundraising for the human behind your donor. We’re the only global, behavioral science fundraising agency. We’re a merry band of scientists and fundraisers. As scientists we unravel the why of human behavior. As fundraisers we know science is only useful if applied. We make copy, design and journeys better. Innovation doesn’t come from blue-sky, ideation sessions. It comes from greater understanding of human behavior. We have products and services infused with the science of why people give and do. Other agency heads have said we’ve productized strategy. They’re right. Give us a go, you’ll be in good company. Your donors will be more psychologically satisfied and they’ll give more. We’ll all grow from the work.



DVCanvass

• United States
• Fundraising
• 1 - 100 Employee

• Founder

  • Mar 2019 - Present

  The only F2F & telefundraising agency providing acquisition and retention services for a price competitive with what other agencies charge for just acquisition. Why? We know what you know, your retention starts at acquisition, it's two sides of the same coin. We have a unique approach based in the behavioral science of human behavior; your donors and our fundraisers. •Acquisition – Your retention starts here. Our focus is door-to-door. We match our walk-list to your donor file/CRM and show appropriate appreciation for current and lapsed supporters. We model doors to skip some and prioritize others. •Retention – If donor age is your proxy for quality you’re leaving lots of money on the table. Age matters, but so do a host of other factors. We're the only agency accounting for these with our predictive, TrueQuality ScoreTM for each supporter we sign up, predicting their likelihood of quitting in the first 90 days. We pre-emptively conduct save calls aimed at the ‘at-risk’ donors. Clients are cutting month 3 attrition in half among these at-risk donors. Every agency will sign up people who quit - we are only ones providing a highly accurate list of who those people are and doing something about it that delivers a positive ROI. Just as important, we use this score to know not just how many supporters our canvassers sign up but the quality of those supporters. And with this metric it means we can train and manage in the moment to deliver quantity and quality. Why does this matter? Yep you guessed it, your retention starts at acquisition. • Canvasser Training – We know what motivates (hint: it's more than money), we train accordingly. Our teams are radically inclusive, motivated by autonomy, mastery and purpose, trained on emotional intelligence, and work in an office culture that fosters a growth mindset, personal resilience, and a culture of feedback.



DonorTrends

• Non-profit Organizations
• 1 - 100 Employee

• COO

  • Apr 2010 - Sep 2011

  DonorTrends is a Data as a Service (Daas) business providing highly automated data modeling and analytics to non-profit fundraisers. The offering includes all the technology, sophistication and innovation of the commercial world at a quality, price and speed that simply can't be touched. -Responsible for repositioning a stalled business. -Led product development and marketing efforts. -Responsible for reducing costs by 24% and increasing revenue 18%. -Managed customer service, sales and IT. -Continue to serve on Board



TRG iSky

• Senior Vice President

  • Jul 2008 - Apr 2010

  TRG iSky is the result of an acquisition that provided capital and wherewithal to reposition a historically successful customer satisfaction and relationship management business. -Led the product development effort to build an enterprise feedback platform, completed on time and under budget. -Managed the analytics and research department. -Served as part of Executive Committee -Led sales and marketing for retail and CPG verticals. TRG iSky is the result of an acquisition that provided capital and wherewithal to reposition a historically successful customer satisfaction and relationship management business. -Led the product development effort to build an enterprise feedback platform, completed on time and under budget. -Managed the analytics and research department. -Served as part of Executive Committee -Led sales and marketing for retail and CPG verticals.



Prime Group

• United Kingdom
• Construction
• 1 - 100 Employee

• Partner

  • 2002 - Jun 2008

  Recruited by CEO of previous firm as founding partner. Created a brand and marketing consultancy focused on organic growth through improved market positioning, better marketing and communications and greatly increased brand equity. Have retainer based relationships requiring a high level of client service, outstanding value and an ability to counsel C-level executives while maintaining strong working relationships with staff. Instrumental in growing the business over five-fold since inception. Co-lead all marketing and business development activities. Responsible for all internal operations, including staff and budgeting



Weber Shandwick

• United States
• Public Relations and Communications Services
• 700 & Above Employee

• SVP

  • 1999 - 2002

  Recruited to join the market research and consulting arm of a publicly traded media holding company. Was directly responsible for business development and client management. Elevated to SVP and Director of Research to take on additional responsibility of managing staff of 20 and provide overall guidance and direction to all market research activities. Combine a strong academic background with extensive practitioner know how to guide staff on how best to assess client needs and develop the best analytical approach and research methodology. Successfully helped grow all accounts and identified and converted leads from personal network and among other firms in the IPG portfolio



Charlton Research

• United States
• Research Services

• VP

  • 1997 - 1999

  Recruited to open and run the Washington, DC office of a California based market research company. Responsible for business development, client and project management and all budgeting, planning and operations for the DC office. Exceeded revenue projections and generated significant new business while maintaining and growing all existing clients Recruited to open and run the Washington, DC office of a California based market research company. Responsible for business development, client and project management and all budgeting, planning and operations for the DC office. Exceeded revenue projections and generated significant new business while maintaining and growing all existing clients