Experience

LALA U.S., Inc

• United States
• Food & Beverages
• 300 - 400 Employee

• DIRECTOR OF SALES / TEAM LEAD - MASS, CLUB & SMALL FORMAT

  • Apr 2023 - Present

  •Sales Leader for +40% of total company revenue and 3 direct reports across Mass, Club, C-store, Drug, Dollar, Value, and Food service. Accounts include: Walmart, Sam's, Costco, BJ's, Target, McLane, Core-Mark, Walgreens, CVS, Dollar General, Dollar Tree, and Family Dollar.

• DIRECTOR OF SALES / TEAM LEAD MASS & CLUB

  • Jan 2021 - Apr 2023

  •Grew annual revenue to +$95MM at Walmart, Sam’s, Target and BJ's across multiple departments including: Dairy (Yogurt, Milk, Private Label, Cheese, Cultured, Hispanic Dairy) and Center Store Hispanic.•Directed all aspects of Walmart and Sam’s business including Annual Operating Plan (AOP), line review creation and execution, strategic business planning and analysis, Trade spend and planning, COMAC/FSS store execution, Forecasting, e-commerce management, OTIF and SQEP management, Innovation collaboration and new item launch including item 360 execution.•Managed and grew #3 sku in Yogurt at Walmart to $19.6M annually. Expanded share lead in Adult Drinkable Yogurt at Walmart. •Launched innovation in 4 new LALA drinkable yogurts skus at Walmart in July 2022 that will deliver $8.8M in annual growth across 5,300 points of distribution.•Re-Launched 4 skus of Promised Land flavored milk at Walmart in July 2022 that will deliver $5.6MM in annual growth across 3,000 points of distribution.•Attended Top to Top Meetings with Sam’s VP George Agnacian and with Walmart VP Paul Ley during Supplier Growth Summit for joint business planning and discuss strategic growth initiatives. •Led and developed Walmart Team of 3 employees; 1 promoted in January 2021. •Go-to Account Manager owning the relationship for multiple Walmart buyers: Mark Larson in yogurt, Pat Hamby in Milk, Remy LeCompte in Hispanic Grocery, Ty Toolson in Hispanic Dairy, Denny East in Cultured, Walmart. For Sam’s: Britt Clem in yogurt, Jason Minton in Milk, Jose Flores and Tammy Huff in Hispanic Dairy, Ragan Hensley & Dane Ehler in Private Label.•Directed the broker-led relationship for Yogurt and Milk at Target. Grew points of distribution and/or skus counts across yogurt, milk, and egg nog in 2022. Expected to deliver 30% growth on an annual basis. •Led and managed all facets of retail broker (Crossmark) and $800k budget.•Promoted to lead Mass, Club, C-store, Dollar, Drug, value in 2023. Show less

• DIRECTOR OF SALES / TEAM LEAD WALMART & SAM'S

  • Aug 2019 - Jan 2021

  •Managed +$80MM in revenue at Walmart and Sam’s across multiple departments including: Dairy (Yogurt, Cultured, Milk, Private Label, Hispanic Dairy) and Center Store Hispanic.•Directed all aspects of Walmart and Sam’s business including: Annual Operating Plan (AOP) line reviews, strategic business planning and analysis, new items, COMAC/FSS store execution, Forecasting, Online Pick Up & Delivery (OPD) Trade Marketing execution and Trade Planning.•Managed and grew #1 sku in Yogurt at Walmart to $16M annually. Maintained share lead in Adult Drinkable Yogurts at Walmart. •Lead and developed Walmart Team of 3 employees, 1 promoted in January 2020. •Go-to Account Manager owning the relationship for multiple Walmart buyers: Mark Larson & Ryan Bell in yogurt, Remy LeCompte & Luis Tamacas in Hispanic Grocery, Walmart. Britt Clem in yogurt, Jason Minton in Milk, Ragan Hensley & Dane Ehler in Private Label, Sam’s.•Led and managed all facets of retail broker (Crossmark) including successfully transitioning retail coverage resulting in greater business insights to in-store conditions which delivered an incremental $1M in value of retail.•Promoted to lead Mass & Club customers after 18 months. Show less



Barcel USA

• United States
• Food and Beverage Services
• 300 - 400 Employee

• SENIOR NATIONAL ACCOUNT EXECUTIVE - WALMART TEAM

  • Sep 2017 - Apr 2019

  •Grew annual revenue to +$100MM. Salty under the Takis brand via DSD and Confection under the Vero, Ricolino, and Coronado brands via warehouse at Walmart. •Barcel USA had the largest growth in salty snacks with double-digit comp growth YoY and moved up to #5 category $ share position in March 2019.•Attended Top to Top Meetings with Walmart VPs Silvia Azrai-Kawas in D92 and Julie Barber in D95. •Go-to Account Manager owning the relationship for multiple Walmart buyers: Luis Tamacas and Dakota Fuller in D92; Kayln Williams in D82, and Kelli Crossland in Fuel Centers. •Responsible for all aspects of the Barcel business including line reviews, strategic business planning and analysis, new item introductions, COMAC/FSS store execution, Forecasting, item creation, OGP. •Helped build the Walmart team through interview and selection process. Roles including: Category Advisor, Replenishment Analyst, Field Sales Manager. •Assisted with Broker (Acosta) management including continuity coverage and project work. •Q2 Employee of the Quarter – July 2018 Show less

• NATIONAL ACCOUNT EXECUTIVE - WALMART TEAM

  • Jan 2017 - Sep 2017

  •Managed +$70MM Fast-growing Salty under the Takis brand and Confection under the Vero, Ricolino and Coronado brands at Walmart. •Barcel USA has the largest growth in salty snacks with double-digit comp growth YoY and moved up to #7 category $ share position in 2018.•Maintained and grew position as #1-dollar volume category for all Hispanic at Walmart•Responsible for all aspects of the Barcel business including line reviews, strategic business planning and analysis, new item introductions, remedy tickets, and COMAC/FSS store lists.•Traveled to key markets and built relationships with Walmart Market and Regional Managers •Promoted to Senior National Account Executive in September 2017 after 9 months. Show less



Advantage Solutions

• Advertising Services
• 700 & Above Employee

• BUSINESS DEVELOPMENT MANAGER - WALMART TEAM

  • Jan 2016 - Jan 2017

  -Managed Business Development across several clients at Wal-Mart in 4,000+ stores. Clients included Church & Dwight (Arm & Hammer, Trojan, Oxi Clean, Vita-fusion, Batiste), Energizer batteries, Continental Mills (Krusteez, Red Lobster licensee, Ghiradelli baking skus, Buck Wild snacks), and Beechnut Baby Food.-Charged with exceeding sales budgets with current clients and projects as well as analysis of current business and recommend solutions that delivers the best business result. -Focused on OSA, Zero sales correction, Phantom inventory, Speed-to-Shelf for new product introductions, Feature execution, and other KPI’s. -Led project to present new items to the MOD that would grow sales for the buyer by $10MM -Client faced challenges in poor MOD placement, assortment/sku optimization, launching new skus. Client also faced capacity challenges due to .com and new product launch. -Led all broker activities including Trade Marketing, Category data including IRI,Spectra, and .com to create a plan to address each Client need and discuss expectations. -Worked cross-functionally to insure timely follow up and execution of objectives as well as continually engage the client.-Resulted in new growth to Advantage and a simplified Go-to-Market strategy for the client that positions their products to drive sales not only for their company but Category growth without incremental points of distribution for the buyer. Show less

• RETAIL OPERATIONS MANAGER - WALMART TEAM

  • Apr 2015 - Jan 2016

  -Led retail execution for the Wal-Mart Syndicated team - South Region. -Responsible for retail execution in +800 Wal-Mart stores in 14 states across all formats including Supercenters and Neighborhood Markets. -Managed +130 salaried and hourly Retail Merchandisers, Supervisors and Leadership Development Associates. -Top-performing ROM in C-6, C-7, C-8, C-12 2015.-#2 ROM for Wal-Mart Syndicated Team 2015



The Home Depot

• United States
• Retail
• 700 & Above Employee

• STORE MANAGER

  • Nov 2008 - Aug 2014

  Led sales and daily business for $20M+ retail operation including merchandising, specialty sales, customer service, and HR – motivating 100+ staff and instilling a strong focus on year-over-year sales growth and best-in-class service levels. Further, steer entire sales management process for 9 stores as District Captain of $27M+ garden / seasonal and pro sales – implementing training and follow-up plans for sales specialists and pro account sales associates.-Consistently recognized as a top-performing sales and team leader in 900-associate district:-Received District Store Manager of the Year Award in 2011;-Selected for Regional Leadership Development Program;-Earned top marks as 2011 Q3 regional profit winner and 6-time sales and profit winner; -Mentored district’s top Department Supervisors and Assistant Store Managers, grooming for promotions. Show less

• STORE MANAGER DEVELOPMENT PROGRAM

  • Aug 2008 - Jan 2009

  One of 50 Company wide participants selected for training program held at the Store Support Center in Atlanta, GA. This 6-month training included coursework with UNC and Duke University Business Professor, company specific training with top executives and officer shadowing. Selected for Store Manager position midway through the program.

• HUMAN RESOURCE MANAGER - TALENT MANAGEMENT

  • Apr 2008 - Aug 2008

  Key member of functional 4-person district HR management team. Partnered with store and district leadership teams to maximize payroll dollars and performance of 700+ hourly and salary associates in 7 store locations. Conducted store visits and investigations of internal policy violations, prompting roundtable discussions with associates to resolve issues. Interpreted policies with store managers concerning disciplinary actions, performance improvement plans, terminations, and requests for FMLA. -Championed sales-centric training to promote a solid selling culture. Also, instigated leadership sessions on topics including hiring the best, union avoidance, EEO compliance, Title VII, ADA, ADEA, and FMLA. -Created new staffing plans, performance management processes, and affirmative action and diversity staffing initiatives in tandem with store and district leaders – ensuring alignment with all company policy and legal requirements. Show less

• HUMAN RESOURCE MANAGER

  • Feb 2005 - Apr 2008

  Hired to provide HR support to store management and a team of 100+ store associates. Administered hiring process, performance reviews, training programs, conduct issues, and employee relations. Encouraged a positive and productive work environment through fair and consistent evaluations; recognitions; clear communication of benefits, compensation, and services; and development opportunities. Leveraged payroll dollars through wage and hours management to augment both store profitability and customer satisfaction. -Headed associate reward program and fashioned additional in-store programs to elevate individual staff performance and team morale.-Strengthened company image and market presence as lead facilitator of community outreach: activities included good faith efforts to meet OFCCP requirements as well as Team Depot events to encourage community project involvement. Show less

• ASSOCIATE

  • Jun 2001 - Feb 2005

  Started with The Home Depot as a lot associate and worked my way through the store. I helped in every department but specifically worked as a Paint Sales Associate as well as a Flooring Sales Specialist. My focus was Customer Service, In-Stock, Safety, and delivering sales results.