Experience

Innocean Worldwide

• Advertising Services
• 1 - 100 Employee

• Senior General Manager

  • Jul 2010 - Present

  대한민국 서울

• Senior General Manager, Global Media

  • May 2021 - Present

  Seoul, Korea Media Consulting & Planning Media Campiagn Operation & Management Agency Management Media Intelligence Service

• Global Media Team Lead

  • Jan 2018 - Apr 2021

  Seoul Korea Lead Global Media Team for client's global media activation. Responsible for supporting media advertising campaigns and partnerships with global media platform such as Google, Facebook and Global Media vendors. Paid Media support for new car launches, regional co-funding and branding campaigns.

• Senior Global Media Planner

  • Jun 2015 - Dec 2017

  Seoul Korea I was in charge of Global Media Strategy & Buying covering Eastern Europe, Asia Pacific, Latin America, Africa and Middle East for Hyundai Motor Company. Operated global media activation and communicated with local media agencies and clients as well. Closely worked with Media Audit Partner(ECI) and Global Media Agency, Havas Media for clients.

• Senior Local Media Planner (Korea)

  • Jul 2010 - May 2015

  Seoul As a Local Media Planner in charge of Media Strategy and partnerships for clients' marketing, Closely worked with Hyundai Motor Company, Hyundai Card and Capital, Nespresso and Walt Disney Korea.



웰콤퍼블리시스 월드와이드

• Media Planner

  • May 2008 - May 2010

  Seoul Korea - As a Media Planner in charge of Media Strategy and partnerships for clients' marketing, Closely worked with Renault Samsung Motor, HP, Puma, etc. - Analysed Marketing Data for clients media marketing



PDS MEDIA

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Planner

  • Mar 2006 - May 2008

  Seoul Korea - As a Media Planner in charge of Media Strategy for clients' marketing, Closely worked with Pizzahut, Korea Investment & Securities Co.,Ltd., etc. - Built Media Partnerships with media vendors.



PDS MEDIA

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Media Buyer

  • Sep 2003 - Oct 2004

  Seoul Korea - Started as a Media Buyer in 2003 at PDS MEDIA which was P&G media buying agency. (a joint partnership company of Phoenix Communications, Dentsu and Starcom) - As a Specialist for broadcasting media buying, Worked closely with Clients and Media Vendors such as KOBACO, Program Providers and Publishers. - Main Clients were P&G, Dongbu Group, Pizzahut, Korea Investment & Securities Co.,Ltd., etc.