Experience

Allura™ USA

• United States
• Wholesale Building Materials
• 1 - 100 Employee

• Chief Executive Officer

  • Jul 2022 - Present

  I was appointed CEO by the Board of Directors, leading all operational functions, including Finance, HR, Manufacturing, R&D, Sales, and Commercial, leading a team of 11 key executives. With 500 employees across 3 manufacturing plants, I focused on transforming the business into a profitable operation through cost savings strategies and lean, efficient practices.

• Vice President and General Manager

  • Jan 2021 - Jul 2022

  United States I served as an executive business partner, leading the charge to redefine the customer-centric approach of the business and align business strategies with the needs of customers, including ease of purchasing, customer preferences, and customer service. I leveraged customer feedback from end-user surveys and focus groups to identify performance gaps and build customer engagement processes.

• VP of Sales

  • Apr 2019 - Jan 2021

  Houston, Texas I was promoted to oversee a 50-member sales leadership team within the Commercial Organization, architecting and deploying a comprehensive strategy encompassing market pricing, product pricing, market intelligence, and Go-To-Market tactics.

• Director of Strategic Accounts

  • Jan 2019 - Apr 2019

  United States In this position, I championed the National Strategic Accounts team, spearheading growth and alignment with top national builders, dealers, and distribution partners, including major home builders.

• Strategic Accounts Manager

  • Feb 2014 - Jan 2019

  United States I joined the organization with a mission to increase revenue, navigate the competitive marketplace, and deliver impressive results. I deployed a strategy to establish partnerships with the leading builders in the United States. In addition, I executed complex contract negotiations and built strategic relationships throughout the industry.



CertainTeed

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Sales Manager

  • May 2010 - Feb 2014



James Hardie

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Area Sales Manager

  • Mar 2004 - May 2010



Louisiana-Pacific Corporation

• United States
• Wholesale Building Materials
• 700 & Above Employee

• Sales Manager

  • Jan 1998 - Apr 2002