Kevin Pollock
Senior Integrated Media Strategist at MayoSeitz Media- Claim this Profile
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Bio
Credentials
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Influencer Marketing - Industry Specialist
Meltwater AcademyAug, 2021- Nov, 2024 -
Edge Academy Certified: Data-Driven Planning
The Trade DeskAug, 2020- Nov, 2024 -
Edge Academy Certified: Marketing Foundations
The Trade DeskAug, 2020- Nov, 2024 -
Trading Academy Certified – Connected TV
The Trade DeskMay, 2019- Nov, 2024 -
Trading Academy Certified - Professional
The Trade DeskFeb, 2019- Nov, 2024 -
Trading Academy Certified – Specialist
The Trade DeskFeb, 2019- Nov, 2024 -
Trading Academy Certified – Strategist
The Trade DeskFeb, 2019- Nov, 2024 -
Trading Academy Certified – Practitioner
The Trade DeskJan, 2019- Nov, 2024 -
Mini-MBA in Social Media Marketing
Rutgers Business SchoolDec, 2018- Nov, 2024 -
Advanced Social Advertising Certification
HootsuiteJun, 2018- Nov, 2024 -
Social Selling Certification
HootsuiteJun, 2018- Nov, 2024 -
Twitter Flight School
TwitterJun, 2018- Nov, 2024 -
Google AdWords Display Certification
GoogleAug, 2021- Nov, 2024 -
MediaMath Academy | Programmatic Certification
MediaMathAug, 2020- Nov, 2024 -
Google AdWords Mobile Certification
GoogleAug, 2018- Nov, 2024 -
Google AdWords Search Certification
GoogleJul, 2018- Nov, 2024 -
Google AdWords Fundamentals
GoogleJun, 2018- Nov, 2024 -
Google AdWords Video Certification
GoogleJun, 2018- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2018- Nov, 2024
Experience
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MayoSeitz Media
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United States
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Advertising Services
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1 - 100 Employee
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Senior Integrated Media Strategist
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Oct 2021 - Present
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A3 Media
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United States
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Advertising Services
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1 - 100 Employee
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Media Planner & Buyer
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Mar 2017 - Oct 2021
• As a Media Planner & Buyer, my duties include: - Responsible for strategic planning, placement, execution, and reporting of client's media campaigns - Conduct research on avails for traditional and digital media campaigns, handle contract negotiations, and billing reconciliation - Experience in planning and buying campaigns of emerging media mediums, such as: OTT, Podcasting, and Influencer Marketing - Research and write industry related articles for company website + blog - Provide frequent updates to client’s marketing/media teams and accounting departments on campaign details Show less
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Katz Radio Group
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Greater Philadelphia Area
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National Sales Assistant
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Apr 2015 - Mar 2017
As the National Sales Assistant, my duties included: - Maintained sales agreements between advertising agencies and represented radio stations - Handled all airtime scheduling problems (revisions, cancellations, pre-exemptions, make goods, etc.) - Serviced and assisted clients (advertising agencies, media buyers and station managers) when needed - Assisted Account Executives with preparing presentations; use of rating and research information As the National Sales Assistant, my duties included: - Maintained sales agreements between advertising agencies and represented radio stations - Handled all airtime scheduling problems (revisions, cancellations, pre-exemptions, make goods, etc.) - Serviced and assisted clients (advertising agencies, media buyers and station managers) when needed - Assisted Account Executives with preparing presentations; use of rating and research information
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Warwick Film Productions
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Greater Philadelphia Area
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Business Relations Assistant
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Sep 2014 - Apr 2015
As the business relations assistant with Warwick Film Productions my duties included: - Distributing company marketing materials to prospective talent - Scheduling of business meetings and management of calendar - Pre/Post production video editing projects as assigned As the business relations assistant with Warwick Film Productions my duties included: - Distributing company marketing materials to prospective talent - Scheduling of business meetings and management of calendar - Pre/Post production video editing projects as assigned
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VF Outlet
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United States
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Retail
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100 - 200 Employee
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Marketing Intern
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May 2014 - Aug 2014
In charge of the local marketing for each of the 80+ VF Outlet stores across the United States. Duties included: - Placement of local advertisements in regional markets - Marketing for store grand openings - Updating Mall, Center, and Outlet websites with information on sales - Professional Sports Team Tent Sale planning In charge of the local marketing for each of the 80+ VF Outlet stores across the United States. Duties included: - Placement of local advertisements in regional markets - Marketing for store grand openings - Updating Mall, Center, and Outlet websites with information on sales - Professional Sports Team Tent Sale planning
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Mike Lemon Casting
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King of Prussia, PA
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Intern
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Nov 2013 - Feb 2014
- Involved in all aspects of the casting process and talent/client relations. - Act as a direct assistant to casting directors and staff. - Update AgencyPro database with talent/client information. - Attend and assist with open-calls and in-office auditions - Handled the companies social media platforms - Involved in all aspects of the casting process and talent/client relations. - Act as a direct assistant to casting directors and staff. - Update AgencyPro database with talent/client information. - Attend and assist with open-calls and in-office auditions - Handled the companies social media platforms
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Education
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Kutztown University of Pennsylvania
Bachelor of Arts (B.A.), Communications -
Pottstown Senior High School