Kevin Pollock

Senior Integrated Media Strategist at MayoSeitz Media
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Contact Information
us****@****om
(386) 825-5501
Location
US

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Credentials

  • Influencer Marketing - Industry Specialist
    Meltwater Academy
    Aug, 2021
    - Nov, 2024
  • Edge Academy Certified: Data-Driven Planning
    The Trade Desk
    Aug, 2020
    - Nov, 2024
  • Edge Academy Certified: Marketing Foundations
    The Trade Desk
    Aug, 2020
    - Nov, 2024
  • Trading Academy Certified – Connected TV
    The Trade Desk
    May, 2019
    - Nov, 2024
  • Trading Academy Certified - Professional
    The Trade Desk
    Feb, 2019
    - Nov, 2024
  • Trading Academy Certified – Specialist
    The Trade Desk
    Feb, 2019
    - Nov, 2024
  • Trading Academy Certified – Strategist
    The Trade Desk
    Feb, 2019
    - Nov, 2024
  • Trading Academy Certified – Practitioner
    The Trade Desk
    Jan, 2019
    - Nov, 2024
  • Mini-MBA in Social Media Marketing
    Rutgers Business School
    Dec, 2018
    - Nov, 2024
  • Advanced Social Advertising Certification
    Hootsuite
    Jun, 2018
    - Nov, 2024
  • Social Selling Certification
    Hootsuite
    Jun, 2018
    - Nov, 2024
  • Twitter Flight School
    Twitter
    Jun, 2018
    - Nov, 2024
  • Google AdWords Display Certification
    Google
    Aug, 2021
    - Nov, 2024
  • MediaMath Academy | Programmatic Certification
    MediaMath
    Aug, 2020
    - Nov, 2024
  • Google AdWords Mobile Certification
    Google
    Aug, 2018
    - Nov, 2024
  • Google AdWords Search Certification
    Google
    Jul, 2018
    - Nov, 2024
  • Google AdWords Fundamentals
    Google
    Jun, 2018
    - Nov, 2024
  • Google AdWords Video Certification
    Google
    Jun, 2018
    - Nov, 2024
  • Google Analytics Individual Qualification
    Google
    Jun, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Integrated Media Strategist
      • Oct 2021 - Present

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Media Planner & Buyer
      • Mar 2017 - Oct 2021

      • As a Media Planner & Buyer, my duties include: - Responsible for strategic planning, placement, execution, and reporting of client's media campaigns - Conduct research on avails for traditional and digital media campaigns, handle contract negotiations, and billing reconciliation - Experience in planning and buying campaigns of emerging media mediums, such as: OTT, Podcasting, and Influencer Marketing - Research and write industry related articles for company website + blog - Provide frequent updates to client’s marketing/media teams and accounting departments on campaign details Show less

  • Katz Radio Group
    • Greater Philadelphia Area
    • National Sales Assistant
      • Apr 2015 - Mar 2017

      As the National Sales Assistant, my duties included: - Maintained sales agreements between advertising agencies and represented radio stations - Handled all airtime scheduling problems (revisions, cancellations, pre-exemptions, make goods, etc.) - Serviced and assisted clients (advertising agencies, media buyers and station managers) when needed - Assisted Account Executives with preparing presentations; use of rating and research information As the National Sales Assistant, my duties included: - Maintained sales agreements between advertising agencies and represented radio stations - Handled all airtime scheduling problems (revisions, cancellations, pre-exemptions, make goods, etc.) - Serviced and assisted clients (advertising agencies, media buyers and station managers) when needed - Assisted Account Executives with preparing presentations; use of rating and research information

  • Warwick Film Productions
    • Greater Philadelphia Area
    • Business Relations Assistant
      • Sep 2014 - Apr 2015

      As the business relations assistant with Warwick Film Productions my duties included: - Distributing company marketing materials to prospective talent - Scheduling of business meetings and management of calendar - Pre/Post production video editing projects as assigned As the business relations assistant with Warwick Film Productions my duties included: - Distributing company marketing materials to prospective talent - Scheduling of business meetings and management of calendar - Pre/Post production video editing projects as assigned

    • United States
    • Retail
    • 100 - 200 Employee
    • Marketing Intern
      • May 2014 - Aug 2014

      In charge of the local marketing for each of the 80+ VF Outlet stores across the United States. Duties included: - Placement of local advertisements in regional markets - Marketing for store grand openings - Updating Mall, Center, and Outlet websites with information on sales - Professional Sports Team Tent Sale planning In charge of the local marketing for each of the 80+ VF Outlet stores across the United States. Duties included: - Placement of local advertisements in regional markets - Marketing for store grand openings - Updating Mall, Center, and Outlet websites with information on sales - Professional Sports Team Tent Sale planning

  • Mike Lemon Casting
    • King of Prussia, PA
    • Intern
      • Nov 2013 - Feb 2014

      - Involved in all aspects of the casting process and talent/client relations. - Act as a direct assistant to casting directors and staff. - Update AgencyPro database with talent/client information. - Attend and assist with open-calls and in-office auditions - Handled the companies social media platforms - Involved in all aspects of the casting process and talent/client relations. - Act as a direct assistant to casting directors and staff. - Update AgencyPro database with talent/client information. - Attend and assist with open-calls and in-office auditions - Handled the companies social media platforms

Education

  • Kutztown University of Pennsylvania
    Bachelor of Arts (B.A.), Communications
    2010 - 2014
  • Pottstown Senior High School
    2006 - 2010

Community

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