Experience

PACSystems Industrial Automation & Controls

• United States
• Automation Machinery Manufacturing
• 1 - 100 Employee

• Marketing Director (Greater China)

  • Jan 2012 - Present

  Key Responsibilities •Lead development of annual strategic plan (GPB): Recommend strategic direction based on market intelligence and external trends in the region. Partner with GM and other regional leaders to execute GPB strategy and develop operating rhythm to support growth initiatives with clear targets, milestones and resources.•Own local market/customer/trend insights that drive knowledge mgmt, segmentation & targeting, NPI inputs and local program execution •Drive Innovation (tools and processes) to identify new spaces, customer segments, business models, cross-GE offerings (verticals, solution sets & enterprise selling, ie eco, healthy, cities, Olympics, etc)•Local program commercialization and translation: Partner with local product management and sales leaders to build an opportunity pipeline for targeted programs. Drive customer level reporting for opportunity pipeline, conversion rate and revenue (partner with Global Industry Managers)•Brand, Advertising & Events, digital (partner with global PR/Communication team)



Tektronix

• United States
• Appliances, Electrical, and Electronics Manufacturing
• 700 & Above Employee

• Marketing Product Planner

  • Jul 2010 - Feb 2012

  •Market status and opportunity survey: macro economy status research by 3rd party consulting company; conversation with sales and channels to get status of existing and future market; company’s data base to check the result of sales and development by region and time; define 3~5 years forecast of future product portfolio.•Customer requirement identification: customer requests on new solutions or products；deep understanding of specific features and meaning to customers; important request adapted to workflow and user interactions on product•Lead and support NPI (New Product Introduction): define product data sheet and check points document for each project; provide Key value/Selling points/Target customers/ Price for new products; training the marketing product manager for each new product ; get customer feedback after PSR (Product Sales Release)for next updating •Competitor’s information and products collection: new solution or products which provided by competitors; new features which is very important to satisfy customers; collect roadmap for future products.



Hewlett Packard Enterprise

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Marketing Product Mananger

  • Feb 2007 - Jul 2010

  •Lead the 1st new product for emerging countries: from entry check point to solution performance check point, including market survey, customer requirement collect, value proposition and products specification definition, sales forecast for finance, make GTM strategy and activities plan, make product materials, prepare and deliver training for internal sales, support in tradeshow for new product introduction, track the result of sales performance and customer’s opinion, deliver monthly dashboard report to whole team and Senior Management. •Customer interactions: visit customer and organize customer advisory council to gather information of work flow, feature requirements, process customer pre-usage in LAB.•Validate new value proposition for future products: Corporate with third party as well as to directly communicate with customers to validate value proposition for new product. •Led β tests of new products: select and define potential customers and do as sponsor to get customer’s feedback and pass it to R&D for optimization •Competitive strategy analysis and competitor information: gather first hand information of competitors by participating various tradeshows, industrial seminar, conferences; analyze/summarize new product trend and provide on-site product support internally and externally •Product support for local sales: Integrate current product issues; feedback the issues for R&D team to make optimization and provide product support for large deals.•Marketing interface person for China market: Gather long term industry trend, interpret directions of government policy and regulations. •Deliver training and industry direction to team members: to share expert knowledge regarding customer facing, proposal; lead group discussions with team members. •Awards：2 times of execellent employee records



Huawei

• China
• Telecommunications
• 700 & Above Employee

• Manager of Software and Solution in Brazil Branch Company

  • Dec 2003 - Sep 2006

  •Responsible for product sales in Brazilian market with solutions including IN, SMC, MMS, WAPGW, Call Center, 3G Service, OSS/BOSS; led 12 subordinates (4 Chinese + 8 Brazilians) from 3 branch offices in Sao Paulo, Rio de Janeiro and Brasilia to deal with clients like Telefonica, VIVO, Telemar, Oi, TIM, Telemig, CTBC. Achieved sales target: 10M USD in 2004, 18M USD in 2005, 10M USD in 1st half of 2006. •Participated in major bidding projects: lead and participate major projects like Telefonica Intelligent Network project, Oi Color Ring project, CTBC GSM/Software solution project.•Collected market/customer trend and request: get the request of software & solution from Brazil operators and feedback to R&D in China to develop. •Huaman Resources Management: Annual Headcount planning; KPI setting and annual performance review. •Define sales target and strategy: define sale target for each brand office and each product manager also give direction on how to make key project and products successfully. •Establish Sample Projects Site: Set up Oi Color Ring Project and Telefonica Intelligent Network Project as outstanding Sample Site for the whole software & solution department.

• Senior Product Mananger

  • Jul 2001 - Dec 2003

  •Win key projects and acchieve market share target: win Beijing and Zhengzhou tier 1 offices project in new China Telecom’s national backbone; got 95% market share of China Netcom national backbone network. •Prepare and deliver product introduction and training materials: responsible for product lines such as Switching System, Access Network, NGN, DSLAM, BRAS, Modem. •Major bidding projects: being member of bidding team, won deal of China Netcom’s national switching backbone sales, 9M RMB. •Present new solution to key customers: prepare and deliver presentation to technical managers and directors of major operators like China Telecom, China Unicom, China Mobile. •Market survey and analysis: In-depth understanding of China market through customer visits and cooperation with 3rd party company; generate report to R&D for new product development•Tradeshow participation: join the tradeshow by display fixed network solutions; gather new products and new features information from competitors. •Awards: Best New Employee and Excellent Performance prize.

• GSM Technical Support Engineer

  • Jul 2000 - Jul 2001

  •Install new GSM project: handle Da Li China Unicom’s GSM network expansion, HongHe China Unicom’s GSM network expansion, Nu Jiang China Mobile’s GSM network expansion, Kun Ming China Mobile’s GSM new Gateway office construction, •On-site training, maintenance and expansion of exsiting network: support the GSM projects for Di Qing China mobile (2nd phase expansion), Hong He China Unicom(2nd and 3rd phases expansion) and Zhao Tong China Mobile(2nd phase expansion). •Collect customer feedback and discuss with R&D to give solution: solve the SIM card problem for Hong He China Unicom.