Kevin Merton

Market Manager at SIMX Limited
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Contact Information
us****@****om
(386) 825-5501
Location
Auckland, Auckland, New Zealand, NZ

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Experience

    • New Zealand
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Market Manager
      • May 2016 - Present

      Product marketing management and continuous improvement of extraction and ventilation systems and products. Product marketing management and continuous improvement of extraction and ventilation systems and products.

    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Product Manager.
      • Oct 2012 - May 2016

      Product and category financial contribution growth responsibility, for a range of electrical, electronic and data network products – from marketing identification and NPD for technically complex, high growth, innovative new products, to high volume plastic data trunking and electrical conduit ranges. Product category Business Planning - from competitor and market analysis, to NPD needs identification, pricing strategy and financial analysis, to tactical plans and budgeting. NPD – from new product Business Case and technical specification writing to project management of the development, or global sourcing. For example, a mid-price point integrated, web-based home security and automation range. Successes include supplying the Ministry of Education school data network supply contract and introducing new home audio ranges. Technical product support across sales, customer services and customers – including literature development, internal and external training Conducting formal and informal market research to identify and qualify product opportunities Demand forecast planning to a line item level on a monthly basis. Financial analysis and forecasting – based on SAP data Show less

    • Product Manager.
      • Apr 2009 - Sep 2012

      Electronic security products global sourcing, marketing and distribution Electronic security products global sourcing, marketing and distribution

    • Product Marketing Manager.
      • Nov 2006 - Apr 2009

      Pivotal business role, responsible for product range, New Product Development and maximising commercial return. Product Management of category business development for whirlpool/ spa, showering and bathing products in the NZ & Australian markets Maximising business potential through market analysis and new opportunity identification - leading to planning and development for the portfolio. Manage product life cycle, research and internally develop new products, while maximising margins and commercial return Cross functional NPD team leadership of marketing, design, engineering, production, finance, supply chain, customer services and sales Show less

    • United Kingdom
    • Financial Services
    • 1 - 100 Employee
    • Marketing and Sales Manager.
      • Jun 2005 - Nov 2006

      Facilitate development & growth in FMCG cleaning products ranges - Active and Next Generation brands (stocked by all supermarket chains in NZ) Develop a category of new environmentally friendly health and beauty products for FMCG distribution. Develop from start-up a new export products operation into Australian FMCG channels. Develop and manufacture new products for the commercial and industrial segments Key account management (including hands-on deal negotiating) Lead and manage the national sales and merchandising teams to support the above Show less

    • Sales and Marketing Manager. [Gyprock/ Fibre Cement, then Monier Brickmakers]
      • Feb 1997 - Aug 2004

      Responsible for leading marketing and sales initiatives through business turn-around. Identified and developed through NPD a new range of products. Implemented improved service standards to customers. Identified, then successfully targeted new markets. Grew all existing segments. Managed and motivated the sales and customer services teams. Distribution channel change to multi-channel, with direct & indirect sales, including the addition of national merchants to the existing independent specialists. Business development through establishing and rebuilding relationships with merchants nationwide. Develop integrated supply solution – deliveries directly to building sites nationwide. Show less

Education

  • University of Auckland
    Diploma in Business (Marketing) Graduate School of Business
  • Takapuna Grammar School

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