Experience

Albany Parking Authority

• United States
• Government Administration
• 1 - 100 Employee

• Senior Manager of Marketing

  • Jan 2023 - Present

• Marketing Manager

  • Jan 2020 - Jan 2023

  • Design and build the Authority’s social media presence through the execution of consistent, relevant, and engaging content across multiple channels (Facebook, Instagram, Twitter)• Oversee all digital activity including SEO, PPC, email marketing, social media channels, and online advertising• Create and manage website content for ParkAlbany.com through Joomla and Magento software• Track digital engagement and conversions across multiple channels using Facebook Analytics, ConstantContact Analytics and Apple App Store Connect• Manage day to day relationships with related digital support agencies, government partners, and key stakeholders• Supervise and delegate tasks to a team of marketing specialists Show less



BidNet

• United States
• Software Development
• 1 - 100 Employee

• Marketing Associate

  • Mar 2017 - Jan 2020

  • Planned, designed, developed, and executed web, SEO/SEM, email, and social media campaigns to meet the company’s specific growth goals • Developed and oversaw implementation of design layouts for customer communications including daily emails and monthly newsletters • Wrote and published bi-weekly research papers focused on information related to industry trends in the field of government bidding • Managed content and updates for multiple company websites including BidNet.com, Governmentbids.com, and eBidboard.com • Design and distribute internal communications on policy updates, events, and promotions • Constantly met lead generation targets through development and implementation of organic SEO initiatives Show less



Cascade Tissue Group

• United States
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Brand Manager - Consumer Products U.S.

  • Oct 2016 - Jan 2017

  • Identified market and customer needs according to market trends and competitive environment to aid in the development and launch of new private label products in North America • Performed analysis of price/product request from sales and make recommendations according to market and internal strategy • Identified market and customer needs according to market trends and competitive environment to aid in the development and launch of new private label products in North America • Performed analysis of price/product request from sales and make recommendations according to market and internal strategy



Cengage Learning

• United Kingdom

• Associate Marketing Manager

  • Jun 2012 - Apr 2016

  • Designed and managed the product advertisements on cenagage.com/professional and answerspluspro.cengage.com • Maintained the website cengage.com/repfinder to ensure filters and workflow properly connected customers to assigned sales representative, Updated sales representative contact information as necessary • Created various product catalogs, white papers, hot sheets, and software guides for variety of customer markets • Managed the backend for online sales and promotions, including the setup and activation of various digital softwares and promotional codes • Performed impact and feasibility analysis on customer-facing websites; Planned and managed website redesign efforts to improve functionality Show less

• Senior Learning Consultant

  • 2010 - 2012

  Negotiated contracts and managed strategic accounts by reviewing sales history and developing marketing strategies Preformed detailed analysis to identify markets with the greatest growth potential and designed personalized email campaigns targeting these marketsConducted market and sales analysis to identify growth potential in existing and emerging client markets; Used this data to design email campaigns targeting key market segments which aided in sales growth year over year Facilitated Consultative Selling Solutions (CSS) training seminars for the sales force in both a group and one-on-one setting, which included leading role-play scenarios, group exercises and Q&A exercises Show less

• Learning Consultant

  • Jun 2007 - 2010

  Exceeded goals on a yearly basis by fostering growth within the customer baseProvided training for clients on use of print and digital training solutions via phone and WebExConducted market research into the professional and corporate education market to expand sales of training and educational materials