Kevin McCann
Marketing Operations Manager at First Quality- Claim this Profile
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Topline Score
Bio
Christine May
Kevin is an exceptional leader in email marketing automation that I had the pleasure of working with at PMI. Kevin was responsible for the development and execution of a significant amount of business promotional emails. He seamlessly coordinated deliverables with marketers and other stakeholders to create email strategies that ensured campaign effectiveness. I’ve worked closely with Kevin on a variety of email projects. He can smoothly execute the day-to-day responsibilities of email programs while also prioritizing the complex issues that require a deep understanding of different technologies. His positive attitude, patience with others, dedication to his work, and willingness to go above and beyond are attributes that I respected most. I would work with Kevin again in a heartbeat. I highly recommend Kevin for any leadership role in marketing automation.
Christine May
Kevin is an exceptional leader in email marketing automation that I had the pleasure of working with at PMI. Kevin was responsible for the development and execution of a significant amount of business promotional emails. He seamlessly coordinated deliverables with marketers and other stakeholders to create email strategies that ensured campaign effectiveness. I’ve worked closely with Kevin on a variety of email projects. He can smoothly execute the day-to-day responsibilities of email programs while also prioritizing the complex issues that require a deep understanding of different technologies. His positive attitude, patience with others, dedication to his work, and willingness to go above and beyond are attributes that I respected most. I would work with Kevin again in a heartbeat. I highly recommend Kevin for any leadership role in marketing automation.
Christine May
Kevin is an exceptional leader in email marketing automation that I had the pleasure of working with at PMI. Kevin was responsible for the development and execution of a significant amount of business promotional emails. He seamlessly coordinated deliverables with marketers and other stakeholders to create email strategies that ensured campaign effectiveness. I’ve worked closely with Kevin on a variety of email projects. He can smoothly execute the day-to-day responsibilities of email programs while also prioritizing the complex issues that require a deep understanding of different technologies. His positive attitude, patience with others, dedication to his work, and willingness to go above and beyond are attributes that I respected most. I would work with Kevin again in a heartbeat. I highly recommend Kevin for any leadership role in marketing automation.
Christine May
Kevin is an exceptional leader in email marketing automation that I had the pleasure of working with at PMI. Kevin was responsible for the development and execution of a significant amount of business promotional emails. He seamlessly coordinated deliverables with marketers and other stakeholders to create email strategies that ensured campaign effectiveness. I’ve worked closely with Kevin on a variety of email projects. He can smoothly execute the day-to-day responsibilities of email programs while also prioritizing the complex issues that require a deep understanding of different technologies. His positive attitude, patience with others, dedication to his work, and willingness to go above and beyond are attributes that I respected most. I would work with Kevin again in a heartbeat. I highly recommend Kevin for any leadership role in marketing automation.
Credentials
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Salesforce for Marketers
LinkedInJun, 2021- Nov, 2024 -
Agile Marketing Foundations
LinkedInApr, 2021- Nov, 2024 -
Brand and Marketing Integration
LinkedInApr, 2021- Nov, 2024 -
Business Analytics: Marketing Data
LinkedInApr, 2021- Nov, 2024 -
Marketing: Conversion Rate Optimization
LinkedInApr, 2021- Nov, 2024
Experience
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First Quality
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United States
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Manufacturing
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700 & Above Employee
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Marketing Operations Manager
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Jan 2023 - Present
Currently responsible for overseeing and optimizing the reporting, processes, and systems of the Marketing and Sales Team. My role involves streamlining major initiatives such as sales and marketing workflows, data management, and digital campaigns to eliminate inefficiencies and improve customer relationships, while supporting overall business objectives. My focus is on implementing the right processes and procedures to drive innovation and consumer insights while keeping automation at the forefront. Show less
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Marketing Automation Lead
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Jun 2021 - Feb 2023
Currently leading the marketing technology efforts across First Quality’s assortment of brands. Streamlined the request process for Web and Email Automation needs. Established a microsite workflow that turned a 3 week process into 2-3 days from Idea to launch. Deployed email automations across the healthcare, retail, and private brand industries with KPIs 5-10% greater than years prior. Developed a social media incentive program that rewards ambassadors based off of social media interactions.
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Project Management Institute
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United States
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Professional Training and Coaching
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700 & Above Employee
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Marketing Automation Specialist III
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Jul 2019 - Jun 2021
Served as the Subject matter expert and Data Stewart for Acoustic. HTML coded email campaigns within Acoustic. Built multi-faceted database queries and contact lists. Designed logic and cadence for automated programs. Developed strategies to improve the design and execution of brand emails. Involved in the hiring process of new employees including interviewing candidates and onboarding new hires. Proactively communicated with internal account and business stakeholders to confirm requirements, timelines and status on work requests. Show less
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Email Delivery Specialist II
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Jul 2016 - Jul 2019
Building email campaigns, Querying, Deploying, and quality assurance of email campaigns. Research and help develop new innovations in email design techniques/tactics and processes. Develop strategies to improve the design and execution of brand emails. Test and ensure overall quality including rendering and adherence to design standards across a variety of email clients and service providers. Establish best practices for designing emails, and stay current on industry trends, terminology and competitive landscape. Deliver projects on time and with high-level of visual and technical accuracy. Proactively communicate with internal account and business stakeholders to confirm requirements, timelines and status on work requests Show less
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SportReelz.com
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West Chester, PA
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Co-Owner
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Jan 2017 - Jul 2019
SportReelz.com provides a high quality video presentation for high school student-athletes seeking to be recruited for collegiate sports. The final product will display the most skillful moments of the student-athlete giving them an improved chance of being spotted by all levels of collegiate coaches. Having staff with previous experience at the collegiate level as a coach as well as an athlete, allows us to give a more intelligently geared video presentation to the coaches that will be viewing. Show less
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SAP
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Germany
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Software Development
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700 & Above Employee
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Global Graphic Design Team
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Jul 2015 - Jul 2016
Created customer-facing deliverables that included online landing pages for customer meetings, Point of View documents, PowerPoint slides, brochures, HTML e-mail campaigns, and infographics. Supported executive level PowerPoint presentations (internal and external presentations). Helped improve the efficiency of sales while staying true to the SAP brand. Created customer-facing deliverables that included online landing pages for customer meetings, Point of View documents, PowerPoint slides, brochures, HTML e-mail campaigns, and infographics. Supported executive level PowerPoint presentations (internal and external presentations). Helped improve the efficiency of sales while staying true to the SAP brand.
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TEKsystems
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United States
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IT Services and IT Consulting
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700 & Above Employee
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IFM installation project
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Jul 2015 - Jul 2015
Installed hardware for over 300 work stations on IFM’s campus. Configured PCs and Macs to ensure work stations were connected to the IFM internet server. Troubleshot wireless networks and set up static IP addresses when necessary Installed hardware for over 300 work stations on IFM’s campus. Configured PCs and Macs to ensure work stations were connected to the IFM internet server. Troubleshot wireless networks and set up static IP addresses when necessary
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Star Installation Project
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May 2015 - Jul 2015
Configured PCs, Tablets and Phones with Stratacache Software. Troubleshot wireless networks and set up static IP addresses when necessary. Installed the hardware for a three-piece display (phone, tablet and TV) in AT&T stores. Configured PCs, Tablets and Phones with Stratacache Software. Troubleshot wireless networks and set up static IP addresses when necessary. Installed the hardware for a three-piece display (phone, tablet and TV) in AT&T stores.
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Business Development Team
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Jun 2011 - Jul 2015
Tracked web analytics and conversions through google analytics and made business decisions based off of findings. Developed and maintained corporate and e-commerce websites. Designed and created online marketing collateral, as well as online applications. Supported employee needs by setting up websites, creating user accounts, training on the use of applications, and troubleshooting through contact us inquiries. Tracked web analytics and conversions through google analytics and made business decisions based off of findings. Developed and maintained corporate and e-commerce websites. Designed and created online marketing collateral, as well as online applications. Supported employee needs by setting up websites, creating user accounts, training on the use of applications, and troubleshooting through contact us inquiries.
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Catherines Restaurant
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United States
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Motor Vehicle Manufacturing
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Web and Graphic Design
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Jul 2010 - Jul 2015
Successfully translated subject matter into concept design for website, email campaigns, and menu design. Working closely with Business Development Manager, to keep with website updated with fresh new designs quarterly. Successfully translated subject matter into concept design for website, email campaigns, and menu design. Working closely with Business Development Manager, to keep with website updated with fresh new designs quarterly.
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Education
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2010 - 2015
West Chester University of Pennsylvania
Bachelor of Arts (BA), Graphic Design -
Unionville High School
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