Kevin Legavre
Head of Partnerships | Retail Media | Continental Europe at LiveRamp- Claim this Profile
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French Native or bilingual proficiency
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English Native or bilingual proficiency
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Spanish Limited working proficiency
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German Elementary proficiency
Topline Score
Bio
Credentials
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Digital Marketing Fundamentals
GoogleMar, 2020- Nov, 2024
Experience
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LiveRamp
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United States
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Advertising Services
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700 & Above Employee
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Head of Partnerships | Retail Media | Continental Europe
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Jan 2023 - Present
#RetailMedia #DataCollaboration #Cookieless Retail Media Partnerships lead : • Strengthen existing data partnerships on Retail Media (Kantar, Circana) to develop adapted offerings and rate cards • Implementation of new bold partnerships on Retail Media Retail Media Agencies prospection : • Educate media agencies on LiveRamp’s Retail Media proposition • Collaborate with agencies to create a high added-value proposition
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Senior CPG Sales Manager
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Mar 2022 - Dec 2022
Go-To-Market Strategy execution : • Define the LiveRamp SaaS platform’s unique value proposition on Retail Media for customers & prospects • Execution of Go-To-Market plans for product launches and updates • Production of a commercial video to effectively showcase the value of LiveRamp SaaS platform to Retail Media market, its customers and prospects. Sales Enablement for Europe & LATAM : • collaboration with cross-country sales team ((France, Belgium, Spain, Italy… Show more Go-To-Market Strategy execution : • Define the LiveRamp SaaS platform’s unique value proposition on Retail Media for customers & prospects • Execution of Go-To-Market plans for product launches and updates • Production of a commercial video to effectively showcase the value of LiveRamp SaaS platform to Retail Media market, its customers and prospects. Sales Enablement for Europe & LATAM : • collaboration with cross-country sales team ((France, Belgium, Spain, Italy, Poland, Brazil) to define the messaging, sales pitches & rate cards for prospects and clients, • Outbound marketing campaigns • Training of sales teams on LiveRamp product and services Market Intelligence : • Enhancement of Retail Insights Library • Market research to identify trends on Retail Media Business Development in Romania : in charge of a clients & prospect portfolio in Romania
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Nielsen
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United States
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Technology, Information and Media
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700 & Above Employee
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Account Director Southern Europe - Nielsen Marketing Cloud
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Jun 2020 - Mar 2022
#Adtech (Targeting, Insights, Measurement, DMP) • DaaS (Data as a Service) : in charge of a large portfolio of existing clients or prospects (media agencies, trading desks, advertisers) for the digital activation of Nielsen audiences derived from both online and offline (eXelate, VisualDNA, Nielsen Homescan, Premium partners) available in the large amount of programmatic platforms (DSP, SSP , Audio, DOOH, Social, Walled-Garden …). • SaaS (Software as a Service) : support… Show more #Adtech (Targeting, Insights, Measurement, DMP) • DaaS (Data as a Service) : in charge of a large portfolio of existing clients or prospects (media agencies, trading desks, advertisers) for the digital activation of Nielsen audiences derived from both online and offline (eXelate, VisualDNA, Nielsen Homescan, Premium partners) available in the large amount of programmatic platforms (DSP, SSP , Audio, DOOH, Social, Walled-Garden …). • SaaS (Software as a Service) : support with the clients to leverage their usage of the Nielsen Data Management Platform (DMP) software used for data import (1st party & 3rd party), creation of customized audiences (Segment Builder), activation, analysis of data and/or activation/marketing strategy (InFlight Analytics, Funnel Set-up, etc.) + Revenue Monitoring & support on new projects Show less #Adtech (Targeting, Insights, Measurement, DMP) • DaaS (Data as a Service) : in charge of a large portfolio of existing clients or prospects (media agencies, trading desks, advertisers) for the digital activation of Nielsen audiences derived from both online and offline (eXelate, VisualDNA, Nielsen Homescan, Premium partners) available in the large amount of programmatic platforms (DSP, SSP , Audio, DOOH, Social, Walled-Garden …). • SaaS (Software as a Service) : support… Show more #Adtech (Targeting, Insights, Measurement, DMP) • DaaS (Data as a Service) : in charge of a large portfolio of existing clients or prospects (media agencies, trading desks, advertisers) for the digital activation of Nielsen audiences derived from both online and offline (eXelate, VisualDNA, Nielsen Homescan, Premium partners) available in the large amount of programmatic platforms (DSP, SSP , Audio, DOOH, Social, Walled-Garden …). • SaaS (Software as a Service) : support with the clients to leverage their usage of the Nielsen Data Management Platform (DMP) software used for data import (1st party & 3rd party), creation of customized audiences (Segment Builder), activation, analysis of data and/or activation/marketing strategy (InFlight Analytics, Funnel Set-up, etc.) + Revenue Monitoring & support on new projects Show less
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NielsenIQ
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United States
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Information Services
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700 & Above Employee
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Regional Client Business Partner - Nielsen Connect (ex NIQ) - Reckitt Benckiser France & BNL
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Apr 2018 - Jun 2020
Write and execute Reckitt Benckiser’s Engagement Plan by: • Developing and achieving long term Reckitt Benckiser’s objectives through Nielsen business opportunities • Implying a strong & efficient relationship at each levels until C’Suite • Implementing complex projects to deliver impactful and useful Insights with direct effect on Reckitt Benckiser’s business Drive revenue and monitor client’s compliance in conformity of the Engagement Plan Manage of Consultant team (4… Show more Write and execute Reckitt Benckiser’s Engagement Plan by: • Developing and achieving long term Reckitt Benckiser’s objectives through Nielsen business opportunities • Implying a strong & efficient relationship at each levels until C’Suite • Implementing complex projects to deliver impactful and useful Insights with direct effect on Reckitt Benckiser’s business Drive revenue and monitor client’s compliance in conformity of the Engagement Plan Manage of Consultant team (4 Nielsen France Analytic Consultants in direct management and 2 Nielsen BNL Sales Consultants as coordinator)
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International Associate Manager - Nielsen Connect (ex NIQ) - Reckitt
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May 2016 - Mar 2018
Associate Manager for Reckitt Benckiser's Powerbrands (Cillit Bang, Veet, Harpic et Calgon) on international level (Europe, North America and Oceania) International strategy: • Identify multi-countries trends and growth opportunities • Develop and foster proactive, challenging, actionable insights and recommendations through Nielsen Solutions (Marketing Mix Modeling, Assortment Shelf Optimisation, Digital,…) • C-Suite presentations Sales Management : • Commercial… Show more Associate Manager for Reckitt Benckiser's Powerbrands (Cillit Bang, Veet, Harpic et Calgon) on international level (Europe, North America and Oceania) International strategy: • Identify multi-countries trends and growth opportunities • Develop and foster proactive, challenging, actionable insights and recommendations through Nielsen Solutions (Marketing Mix Modeling, Assortment Shelf Optimisation, Digital,…) • C-Suite presentations Sales Management : • Commercial responsibility for RB PO1 Organization : build and penetrate network with Keystakeholders. • Drive business for total ENA Management • Coaching of New French Nielsen Consultants • Coordinate the work of dedicated Reckitt Nielsen Team across world
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Senior Client Executive Spirit & Food Industry - Nielsen Connect (ex NIQ)
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Jun 2015 - Apr 2016
Senior Marketing Consultant for FMCG leaders working in Spirits and Food Industry Provide clients a direct link to Nielsen insights and solutions that drive business forward. • Full ownership and responsibility for on-going service processes, market trends analysis, presentations and recommendations to my clients • Through deep understanding of my clients' business needs, I demonstrate measurable value as to how Nielsen products and services can enhance my client´s market position… Show more Senior Marketing Consultant for FMCG leaders working in Spirits and Food Industry Provide clients a direct link to Nielsen insights and solutions that drive business forward. • Full ownership and responsibility for on-going service processes, market trends analysis, presentations and recommendations to my clients • Through deep understanding of my clients' business needs, I demonstrate measurable value as to how Nielsen products and services can enhance my client´s market position and increase revenue potential • Build and maintain a strong continuous relationship with my key client contacts through identifying and addressing their needs • Providing solution-orientated services Market and Brands performance Diagnosis and identification of the growth potentials that meet my customer demands and maximise further business opportunities • Presenting impactful insights to a senior client audience Sales Management • Identify needs in a timely and efficient manner demonstrating a sense of urgency, tenacity and commitment to quality and excellent client • Managing the day to day liaison and coordination of servicing for my key client contacts • Drive and lead new projects in line with my customers business needs and priorities • Drive Sales of Nielsen Services and Consultancy to strategic customer needs • Pursue new revenue opportunities for existing and prospective clients • Coaching & Management of new Client Executive
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Client Executive Spirit & Food Industry - Nielsen Connect (ex NIQ)
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Jul 2012 - May 2015
Marketing Consultant for FMCG leaders working in Spirits and Food Industry Provide clients a direct link to Nielsen insights and solutions that drive business forward. • Market and Brands performance Diagnosic and identification of the growth potentials • Consumer analysis to help understanding better the Shopper • Insights Sales Management • Management of Client Contracts and development of client's Turnover • Build client relationships by designing solutions, and… Show more Marketing Consultant for FMCG leaders working in Spirits and Food Industry Provide clients a direct link to Nielsen insights and solutions that drive business forward. • Market and Brands performance Diagnosic and identification of the growth potentials • Consumer analysis to help understanding better the Shopper • Insights Sales Management • Management of Client Contracts and development of client's Turnover • Build client relationships by designing solutions, and products to meet their needs Others • Involvement into Nielsen Events (Sales Day, ...) • Management of Client Executive Junior
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Client Support on Nestlé & Coca Cola - Nielsen Connect (ex NIQ)
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Jan 2011 - Jul 2012
Support to Client Executive Team for Nestlé and Coca Cola Management of External Service Provider (Tata Consulting Service) • Training and developing analytical skills of TCS teams • Monitoring of the analysis quality • Planning of day to day requests Technical Expertise • SPOC (Special Person of Contact) for Client Executive and TCS for Store Explorer • Master of configuration and analysis on Special Consumer Studies (CASE) Involvement in cross servicing… Show more Support to Client Executive Team for Nestlé and Coca Cola Management of External Service Provider (Tata Consulting Service) • Training and developing analytical skills of TCS teams • Monitoring of the analysis quality • Planning of day to day requests Technical Expertise • SPOC (Special Person of Contact) for Client Executive and TCS for Store Explorer • Master of configuration and analysis on Special Consumer Studies (CASE) Involvement in cross servicing process • Creation and support for news projects to increase the collaboration betwenn TCS and Client Executive team
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PepsiCo
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United States
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Food and Beverage Services
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700 & Above Employee
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Product Assistant for Quaker
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Jan 2009 - Jul 2009
Internship with severals tasks as • Performances analysis of Quaker brand and competitors (distributor and consumer panel) and assistance for the marketing plan • Involvement in developing and launching an innovation : work on recipes and packaging development • Implementation and monitoring of promotional operations • Development and Merchandising of selling points • Assistance for the creation of a new website, www.quaker.fr Internship with severals tasks as • Performances analysis of Quaker brand and competitors (distributor and consumer panel) and assistance for the marketing plan • Involvement in developing and launching an innovation : work on recipes and packaging development • Implementation and monitoring of promotional operations • Development and Merchandising of selling points • Assistance for the creation of a new website, www.quaker.fr
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NielsenIQ
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United States
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Information Services
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700 & Above Employee
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Marketing Consultant - Pharmacy & Food
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Jun 2007 - Dec 2007
Internship with several tasks as • Training for marketing analytical tools(Scantrack®, Homescan®) • Market analysis • Marketing advice • Client interventions Internship with several tasks as • Training for marketing analytical tools(Scantrack®, Homescan®) • Market analysis • Marketing advice • Client interventions
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Education
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2007 - 2010
Rouen Business School
Master II in Marketing Product and Category Management, Marketing and Category Management -
2008 - 2008
Universiti Sains Malaysia
Marketing international -
2003 - 2006
CPGE Chateaubriand, Rennes
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