Experience

AbelsonTaylor

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Director | Art

  • Feb 2011 - Present

  Responsible for strategy development, concept development, design, art direction, execution and staffing for a variety of health and wellness brands. Work output includes: video content (broadcast and digital), social, print, collateral, identity, packaging, display, and environmental.Experience with the following brands: Abbott Nutrition (Similac, Ensure, Glucerna, PediaSure), Abbvie (AndroGel, Men’s Health initiatives, Lupron), Allergan (Botox CM and ULS, Ubrevly), Alexion (Strensiq), Amgen (Enbrel, Repatha), Avanir (Nuedexta), Ironshore (JornayPM), Kythera BioPharmaceuticals (Kybella), Sunovion (Latuda), Syneron Candela (UltraShape), Vericel (Maci).Charged with managing, elevating, and overseeing the day-to-day creation and output of all group work from staff and/or in-house creatives/freelancers, as well as contributing own ideas to the group and agency.



KUSTRA Creative

• Creative Director & Principal

  • May 2009 - Present

  Currently involved in a variety of short- and long-term contract projects, ranging from identity design to fully integrated branding solutions involving all mediums.Categories include online retail, wine and spirits, communications and event marketing. Currently involved in a variety of short- and long-term contract projects, ranging from identity design to fully integrated branding solutions involving all mediums.Categories include online retail, wine and spirits, communications and event marketing.



Stern Advertising

• Creative Director

  • Oct 2009 - Feb 2011

  Charged with concept development and creative execution for a wide variety of retail focused accounts including: Aspen Dental (managed practice dental care), Max-Wellness (a new store concept focusing on health and wellness products for every age and at every stage of life); Champion Windows & Doors (factory-direct vinyl replacement windows, patio rooms, siding and doors).Assignments include both traditional and non-traditional media, print, electronic and broadcast. Charged with concept development and creative execution for a wide variety of retail focused accounts including: Aspen Dental (managed practice dental care), Max-Wellness (a new store concept focusing on health and wellness products for every age and at every stage of life); Champion Windows & Doors (factory-direct vinyl replacement windows, patio rooms, siding and doors).Assignments include both traditional and non-traditional media, print, electronic and broadcast.



Energy BBDO

• United States
• Advertising Services
• 100 - 200 Employee

• Creative Director

  • Mar 2007 - May 2009

  Responsible for strategy, concept development, design and art direction for television, print and other agency inputs on customer-engagement materials for all Aleve brands (a Bayer HealthCare product) and sub-brands.Helped lead the strategic and creative development of the most successful line extension launch in Bayer USA’s history for Aleve Liquid Gels.Initiated and created the concept development materials to inspire tie-in, cross-partnership and local marketing opportunities for the Aleve brand as a way to dimensionalize the brand message.



Bagby and Company

• Advertising Services
• 1 - 100 Employee

• Creative Director

  • Jan 2005 - Mar 2007

  Responsible for International Truck and Engine business in the development, execution and implementation of a full array ofbrand-building efforts. These included:> Customer-facing communications (Print Advertising, Collateral, Broadcast, Web and Online, Direct Mail, Trade Shows, Events and Merchandise)> Dealer communication and sales training materials (Brand and Graphic Standards, Dealer Events, Instructional Videos, Dealer Kits and Asset Sharing) Responsible for International Truck and Engine business in the development, execution and implementation of a full array ofbrand-building efforts. These included:> Customer-facing communications (Print Advertising, Collateral, Broadcast, Web and Online, Direct Mail, Trade Shows, Events and Merchandise)> Dealer communication and sales training materials (Brand and Graphic Standards, Dealer Events, Instructional Videos, Dealer Kits and Asset Sharing)



Leo Burnett

• United States
• Advertising Services
• 700 & Above Employee

• Vice President / Associate Creative Director

  • Dec 2001 - Dec 2004

  U.S. Army integrated recruitment campaign.National, local, web, TV, print, events, direct mail, collateral.Active Army, U.S. Army Reserve, Army Healthcare Team, Army ROTC, Band, Special Forces, Army Racing U.S. Army integrated recruitment campaign.National, local, web, TV, print, events, direct mail, collateral.Active Army, U.S. Army Reserve, Army Healthcare Team, Army ROTC, Band, Special Forces, Army Racing



KUSTRA Creative

• Freelance

  • Jan 1998 - Dec 2001



Hal Riney & Partners

• Vice President / Associate Creative Director

  • Mar 1996 - Dec 1998