Kevin Garcia, MBA
Insights Associate, Behavioral Qualitative at Behaviorally- Claim this Profile
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English Native or bilingual proficiency
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Spanish Native or bilingual proficiency
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Bio
Fady A.
Kevin worked in the Marketing department at TEC Solutions under my supervision during the summer of 2020. I appreciated his can-do attitude and embracing new challenges. His strong verbal & written communication skills allowed him to relay information in a clear manner. I give him my strongest recommendation for roles that require organization, communication skills and a positive attitude.
Fady A.
Kevin worked in the Marketing department at TEC Solutions under my supervision during the summer of 2020. I appreciated his can-do attitude and embracing new challenges. His strong verbal & written communication skills allowed him to relay information in a clear manner. I give him my strongest recommendation for roles that require organization, communication skills and a positive attitude.
Fady A.
Kevin worked in the Marketing department at TEC Solutions under my supervision during the summer of 2020. I appreciated his can-do attitude and embracing new challenges. His strong verbal & written communication skills allowed him to relay information in a clear manner. I give him my strongest recommendation for roles that require organization, communication skills and a positive attitude.
Fady A.
Kevin worked in the Marketing department at TEC Solutions under my supervision during the summer of 2020. I appreciated his can-do attitude and embracing new challenges. His strong verbal & written communication skills allowed him to relay information in a clear manner. I give him my strongest recommendation for roles that require organization, communication skills and a positive attitude.
Credentials
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Market Research Foundations
LinkedInMar, 2021- Sep, 2024 -
Academic Research Foundations: Quantitative
LinkedInFeb, 2021- Sep, 2024 -
Marketing Foundations: Qualitative Research
LinkedInFeb, 2021- Sep, 2024 -
Marketing Research Certificate
Seton Hall UniversityJan, 2020- Sep, 2024 -
Content Marketing Certification
HubSpot AcademyJan, 2020- Sep, 2024 -
Email Marketing Certification
HubSpot AcademyJan, 2020- Sep, 2024 -
Inbound Marketing Certification
HubSpot AcademyJan, 2020- Sep, 2024 -
Google Ads Display Certification
Google AdsFeb, 2020- Sep, 2024 -
SEO Toolkit Certification
SEMrushFeb, 2020- Sep, 2024 -
Google Ads Search Certification
Google AdsJan, 2020- Sep, 2024 -
Google Analytics Individual Qualification
Google AdsJan, 2020- Sep, 2024
Experience
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Behaviorally
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United States
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Market Research
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100 - 200 Employee
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Insights Associate, Behavioral Qualitative
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May 2021 - Present
• Delivering marketing insights for qualitative data to various CPG companies. Integration into quantitative reports for a profound story on key project learnings.• Assist a department director with executing research to meet department revenue goals. Various partnerships held with key CPG client accounts.• Manage project set-up including internal/external kickoff calls, discussion guide execution, programming research platforms, analyze data and delivery of reports based on key learnings from research. Research results have allowed companies to update current packaging, launch new products, explore pack structure capabilites and launch new market initiatives.• Moderate online individual interviews for CPG brands including but not limited to Nestle and Mondelez International.
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TEC Solutions, Inc.
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United States
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IT Services and IT Consulting
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Marketing Research & Coordinator
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Aug 2020 - Oct 2020
• Spearheading thought-provoking marketing campaigns and conducting marketing research in order to meet business demands. Assigned to initiating and developing marketing initiatives in order to increase awareness online and on social media platforms.• Improved company websites and harnessed their use as lead development and conversion tools. • Developed and executed marketing campaigns in order to garner leads organically. • Plan and implement company SEO plans in conjunction with thorough market research in order to maximize business needs.
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Hugglehounds
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United States
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Manufacturing
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1 - 100 Employee
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Marketing Research Consultant
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Jan 2020 - May 2020
Performed qualitative research on consumers viewpoints on premium pet toys and brand recognition.Identified key competitors and conducted analysis in order to identify new entry markets.Prepared a comprehensive report with market recommendations for use by the executive board. Performed qualitative research on consumers viewpoints on premium pet toys and brand recognition.Identified key competitors and conducted analysis in order to identify new entry markets.Prepared a comprehensive report with market recommendations for use by the executive board.
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Seton Hall University
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant
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Jun 2018 - May 2020
Conducted thorough student outreach and recruitment by way of holding interview sessions with prospective students. Responsible of reviewing program expenditure reports and assisting in program budgets in order to maximize program services for students. Organized and developed key excel sheets in order to house program documents and streamline the accessibility of content.Organized and executed department events for team building initiatives for students. Conducted thorough student outreach and recruitment by way of holding interview sessions with prospective students. Responsible of reviewing program expenditure reports and assisting in program budgets in order to maximize program services for students. Organized and developed key excel sheets in order to house program documents and streamline the accessibility of content.Organized and executed department events for team building initiatives for students.
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Write on Sports, Inc.
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United States
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Writing and Editing
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1 - 100 Employee
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Marketing Research Consultant
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Jan 2019 - May 2019
Conducted qualitative research on the organizations impact on alumni attendees and weather it impacted their career initiatives.Managed the research project including problem definition, research design, data analysis and presentation of the insights to the executive board. Conducted qualitative research on the organizations impact on alumni attendees and weather it impacted their career initiatives.Managed the research project including problem definition, research design, data analysis and presentation of the insights to the executive board.
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BioReference Laboratories
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United States
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Biotechnology Research
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100 - 200 Employee
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Histology Processor
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Jul 2017 - Jun 2018
Identified inconsistencies in histology specimen to be verified by our customer service department and provided specifications as to where the error resided.Assigned to the handling of new hospital accounts in order to receive and record slides/blocks. Evaluated the respective tissue and deciphered the most relevant preparation time regarding the tissue processors (Peloris II). Identified inconsistencies in histology specimen to be verified by our customer service department and provided specifications as to where the error resided.Assigned to the handling of new hospital accounts in order to receive and record slides/blocks. Evaluated the respective tissue and deciphered the most relevant preparation time regarding the tissue processors (Peloris II).
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Montclair
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United States
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Hospitals and Health Care
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Communications Researcher
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Jan 2017 - May 2017
Developed social media campaign research in order to increase social media traffic; detailed report guaranteed an increase of user traffic (by 20%).Partnered with intern colleague in order to develop promotional social media samples that will generate user feedback while increasing qualifies leads. Reviewed logistics, production and coordination of digital event portfolio. Measured the development, distribution and analysis of e-survey. Developed social media campaign research in order to increase social media traffic; detailed report guaranteed an increase of user traffic (by 20%).Partnered with intern colleague in order to develop promotional social media samples that will generate user feedback while increasing qualifies leads. Reviewed logistics, production and coordination of digital event portfolio. Measured the development, distribution and analysis of e-survey.
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Marketing/Social Media Specialist
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Sep 2016 - Dec 2016
Identified trends negatively impacting user traffic and developed recommendations to fast-track solutions. Helped increased program email listing (by 15%) in the first month.Improved website interface by remodeling key features to enable easy navigation between links/pages and enhance user experience.Drafted, Developed and Pioneered video content for mass distribution in order to increase brand awareness. Identified trends negatively impacting user traffic and developed recommendations to fast-track solutions. Helped increased program email listing (by 15%) in the first month.Improved website interface by remodeling key features to enable easy navigation between links/pages and enhance user experience.Drafted, Developed and Pioneered video content for mass distribution in order to increase brand awareness.
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Education
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2018 - 2020
Seton Hall University
Master of Business Administration - MBA, Dual Concentration: Marketing & Supply Chain Management -
2013 - 2017
Montclair State University
Bachelor's degree, Organizational Communication
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