Kevin Flanagan
Marketing Manager at Essentia Analytics- Claim this Profile
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Bio
Jackie Tilton
After working side-by-side with Kevin for almost 4 years, I grew to admire his attention to detail, discipline and ability to make a strong case for innovation supported through data and engaging presentation skills. Kevin embodies the perfect marketing mind - he's extremely data driven but also the best at creating visual masterpieces and pristine brand continuity. Kevin will find a way to excel and empower those around him wherever he goes! On top of that he's a great listener and someone I enjoyed spending most of my day with.
Courtney C.
I had the opportunity to work with Kevin at NQR. We started at the same time, so I was able to witness his growth from a Business Development Rep to the leader of NQR's marketing and sales strategy. A specific instance was in Kevin's first year when he managed our rebranding and worked with IT through implementation. He has the ability to work alongside everyone. Beyond his communication skills, I also liked how Kevin used data to modernize NQR processes. I hope we can work together again!
Jackie Tilton
After working side-by-side with Kevin for almost 4 years, I grew to admire his attention to detail, discipline and ability to make a strong case for innovation supported through data and engaging presentation skills. Kevin embodies the perfect marketing mind - he's extremely data driven but also the best at creating visual masterpieces and pristine brand continuity. Kevin will find a way to excel and empower those around him wherever he goes! On top of that he's a great listener and someone I enjoyed spending most of my day with.
Courtney C.
I had the opportunity to work with Kevin at NQR. We started at the same time, so I was able to witness his growth from a Business Development Rep to the leader of NQR's marketing and sales strategy. A specific instance was in Kevin's first year when he managed our rebranding and worked with IT through implementation. He has the ability to work alongside everyone. Beyond his communication skills, I also liked how Kevin used data to modernize NQR processes. I hope we can work together again!
Jackie Tilton
After working side-by-side with Kevin for almost 4 years, I grew to admire his attention to detail, discipline and ability to make a strong case for innovation supported through data and engaging presentation skills. Kevin embodies the perfect marketing mind - he's extremely data driven but also the best at creating visual masterpieces and pristine brand continuity. Kevin will find a way to excel and empower those around him wherever he goes! On top of that he's a great listener and someone I enjoyed spending most of my day with.
Courtney C.
I had the opportunity to work with Kevin at NQR. We started at the same time, so I was able to witness his growth from a Business Development Rep to the leader of NQR's marketing and sales strategy. A specific instance was in Kevin's first year when he managed our rebranding and worked with IT through implementation. He has the ability to work alongside everyone. Beyond his communication skills, I also liked how Kevin used data to modernize NQR processes. I hope we can work together again!
Jackie Tilton
After working side-by-side with Kevin for almost 4 years, I grew to admire his attention to detail, discipline and ability to make a strong case for innovation supported through data and engaging presentation skills. Kevin embodies the perfect marketing mind - he's extremely data driven but also the best at creating visual masterpieces and pristine brand continuity. Kevin will find a way to excel and empower those around him wherever he goes! On top of that he's a great listener and someone I enjoyed spending most of my day with.
Courtney C.
I had the opportunity to work with Kevin at NQR. We started at the same time, so I was able to witness his growth from a Business Development Rep to the leader of NQR's marketing and sales strategy. A specific instance was in Kevin's first year when he managed our rebranding and worked with IT through implementation. He has the ability to work alongside everyone. Beyond his communication skills, I also liked how Kevin used data to modernize NQR processes. I hope we can work together again!
Credentials
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Account Based Marketing
Demandbase -
Sales Enablement, Inbound Marketing
HubSpot -
Securities Industry Essentials
FINRA
Experience
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Essentia Analytics
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United Kingdom
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IT Services and IT Consulting
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1 - 100 Employee
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Marketing Manager
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Apr 2022 - Present
Essentia Analytics is a behavioral data analytics service that helps professional investors make measurably better investment decisions. Essentia enables fund managers to capture richer data about both their own behavior and its context, turning trade, market, and biometric data into actionable, personal insights. The result is a simple, accurate, continuous feedback loop – the same sort professional athletes use to achieve excellence. To learn more, please visit www.essentia-analytics.com Show less
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Financial Recovery Technologies
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United States
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Financial Services
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100 - 200 Employee
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Marketing Manager - Lead Generation
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Jun 2021 - Apr 2022
📨 Lead Generation/Nurturing — Managed email campaigns (20+): monthly segmented prospect campaigns (10000+ recipients), monthly client newsletter (900+ recipients), and newly launched quarterly newsletter for asset servicing consultants; Managed lead gen process for LinkedIn (40+ posts), events (3 webinars, 5 in-person), website, and content 📈 Campaign Reporting — Refined and managed reporting on MQLs, SQLs, MQAs, SQAs, and influenced/sourced opportunities/revenue (by campaign and segment) 📊 Sales Operations/Enablement — Managed client database/CRM system (40000+ contacts, 5000+ accounts); Researched and added prospects at target accounts; Managed relationships with industry publications (5 organizations, 7 published pieces) ✔️ Salesforce ✔️ Pardot ✔️ WordPress ✔️ Lead Forensics ✔️ Canva ✔️ Vimeo ✔️ Sales Navigator ✔️ ZoomInfo ✔️ Microsoft Office Show less
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National Quality Review (NQR), A Delta Data Company
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United States
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Financial Services
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1 - 100 Employee
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Marketing Manager / Director
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Jun 2017 - Jun 2021
🔰 Account Based Marketing — Launched and managed ABM program; Identified target accounts and key contacts; Managed 10+ segmentation categories to guide content; Built, implemented, and managed account engagement scoring📊 Sales Operations/Enablement — Launched and managed CRM system for client and sales reporting (1500+ contacts, 150+ companies); Reported on pipeline health, trends, bottlenecks, and target account status (awareness, engagement, conversions); Wrote and designed presentations (60+), proposals (30+), conference materials, infographics, and blog posts📨 Lead Generation/Nurturing — Launched and managed SEO-friendly website; Launched and managed email marketing campaigns (30+); Implemented A/B testing; Increased open and click rates 2-3% quarterly; Reported on key contact engagement within target accounts🔍 Client Satisfaction/Research — Wrote and managed ongoing client feedback surveys (200+ recipients); Reported on results and product development opportunities; Bucketed and analyzed open-ended commentary to adjust product/promotion strategies🙌🏻 Cross-Team Collaboration — Teamed up daily with Sales, Client Relations, and Operations on account growth, content creation, and product development; Managed content agency relationship; Managed Business Development meetings; Presented marketing initiatives at quarterly all-company meetings; Aided in Sales hiring process✔️ HubSpot (Top 1% of Users)✔️ MailChimp✔️ Adobe Photoshop & Illustrator✔️ WordPress✔️ Google Analytics✔️ Hotjar✔️ Checkbox Survey✔️ ZoomInfo✔️ Microsoft Office Show less
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Business Development Associate
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Jun 2016 - Jun 2017
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University of North Carolina at Greensboro
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United States
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Higher Education
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700 & Above Employee
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Media & Communications Intern
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Mar 2015 - Aug 2015
- Wrote articles publicizing on-campus research and entrepreneurial events; Wrote 2/5 most viewed articles of 2015 - Wrote articles publicizing on-campus research and entrepreneurial events; Wrote 2/5 most viewed articles of 2015
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Dick Broadcasting Company, Inc.
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United States
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Promotions Intern
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Sep 2014 - Dec 2014
- Marketed on-air personalities of Rock 92 and 1075 KZL radio stations through trivia contests and carnival games - Managed photography at 4 events and built online recaps - Designed, recorded, and helped produce radio advertisements; starred in 4 on-air spots - Marketed on-air personalities of Rock 92 and 1075 KZL radio stations through trivia contests and carnival games - Managed photography at 4 events and built online recaps - Designed, recorded, and helped produce radio advertisements; starred in 4 on-air spots
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Enterprise Mobility
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United States
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Travel Arrangements
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700 & Above Employee
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Management Trainee Intern
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May 2014 - Aug 2014
- Finished as #1 regional Sales Intern and #4 in North Carolina ($18K revenue in 3 months) - Presented to executives on proposed enhancements for company profitability, employee development, and customer service; Rated the #1 presentation among regional Sales Interns - Finished as #1 regional Sales Intern and #4 in North Carolina ($18K revenue in 3 months) - Presented to executives on proposed enhancements for company profitability, employee development, and customer service; Rated the #1 presentation among regional Sales Interns
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Eddie Bauer
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United States
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Retail
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700 & Above Employee
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Sales Guide
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Jun 2013 - Jan 2014
- Earned #1 holiday bonus among 15 Sales Guides based on commission of store merchandise - Earned #1 holiday bonus among 15 Sales Guides based on commission of store merchandise
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Education
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2015 - 2017
Northeastern University
Master of Business Administration (MBA), Marketing -
2011 - 2015
University of North Carolina at Greensboro
Bachelor of Arts (BA), Communication Studies
Community
