Experience

Taoglas

• Ireland
• Telecommunications
• 100 - 200 Employee

• Head of Public & Media Relations

  • Jul 2023 - Present

  Responsible for leading Taoglas' global public and media relations strategies and plans to identify and promote key initiatives and brand reputation across traditional and digital marketing communication platforms. Building the overall roadmap to direct a wide range of global public and media relations activities, while partnering with internal and external resources in North America, EMEA, and APAC regions to develop and execute initiatives and content. Responsible for leading Taoglas' global public and media relations strategies and plans to identify and promote key initiatives and brand reputation across traditional and digital marketing communication platforms. Building the overall roadmap to direct a wide range of global public and media relations activities, while partnering with internal and external resources in North America, EMEA, and APAC regions to develop and execute initiatives and content.



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Food News Reporter, @Eat_Sip_Trip

  • Jan 2018 - Present

  Food, bev & booze news reporter for USA Today brands and affiliate partners. Food, bev & booze news reporter for USA Today brands and affiliate partners.



Merit

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sr. Communications Manager

  • Jun 2022 - Jul 2023

  Top communications officer for the company, managing a portfolio of work across every business line. Highlights to date have included: -Managing the launch of the ASPIRE (Alliance for States Providing Interoperable Reciprocity) program, and its Washington D.C. press conference -Managing operational policy implementations and a team of emergency response workers in Tallahassee at the Florida State Emergency Operations Center in the aftermath of Hurricane Ian -Supporting the success of the Ohio Afterschool Child Enrichment (ACE) educational savings account program, and managing press outreach -Launching the Kansas Education Enrichment Program, and managing its communications rollout Show less



Notably

• Public Relations and Communications Services
• 1 - 100 Employee

• Vice President

  • Nov 2020 - Apr 2022

  PR & communications strategist specializing in high-growth technology clients. Responsibilities include media relations, creative strategy & execution, executive thought leadership development, national polling & survey deployment, press release management, and internal & external comms oversight. Led company internship & mentorship program. PR & communications strategist specializing in high-growth technology clients. Responsibilities include media relations, creative strategy & execution, executive thought leadership development, national polling & survey deployment, press release management, and internal & external comms oversight. Led company internship & mentorship program.



PressFriendly

• United States
• Public Relations and Communications Services

• Director Of Media Relations & B2C Accounts

  • Feb 2019 - Feb 2021

  Senior media strategist and account director assisting startups and technology companies with campaign execution and press placement. - Responsible for creation of client media training program - Company technology lead (Healthcare, IoT, Additive Manufacturing, Tools & apps) - Responsible for directly managing clients to ensure goals are being met and expectations managed - Plan and execute PR campaigns through media relations (New York Times, Washington Post, CNN, CNBC, TechCrunch, National Geographic) Show less



Press Club Of Dallas

• United States
• Book and Periodical Publishing

• Board Member, Secretary of the Board

  • Apr 2017 - Feb 2019

  Elected board member of an evolving organization of journalists, public relations practitioners, and affiliated professionals in the North Texas region committed to promoting the fundamental tenets of communications, journalism, and First Amendment freedoms. Elected board member of an evolving organization of journalists, public relations practitioners, and affiliated professionals in the North Texas region committed to promoting the fundamental tenets of communications, journalism, and First Amendment freedoms.



Door.com

• United States
• Real Estate
• 1 - 100 Employee

• Director of Marketing

  • Nov 2016 - Sep 2017

  Responsible for comprehensive marketing and advertising initiatives across Digital, Television, Radio, Out-of-Home, Direct Mail, and Print. Responsible for company-wide Growth Marketing plan, lead generation, business development, and site traffic. Manage a team of six, harmonious marketing specialists, both in-house and remote. Collaborate closely with Directors of Transaction Services, Product and Client Services. Major successes: -$100 Million in transaction volume during my tenure. -400% MoM website traffic increase since implementation of marketing strategy and campaigns. -240% YoY increase in qualified client lead generation. -Fastest-growing real estate company in North Texas history since joining the company. -Implementation and analyses of status-quo changing technologies into company (Heatmapping, EyeReturn tracking). -Creation and implementation of first-in-industry individual listing retargeting ads. -Building out an efficient, functioning, scalable sell-side company structure based on hyper-focused reimagining of real estate agent roles and responsibilities. -Building out a scalable, replicable blueprint for city-by-city expansion. -Series A fundraising of $2.8 Million on the execution of my growth plan. -Launching The Kentucky Doorby, Dallas' miniature horse race on the day of the Kentucky Derby. -Press: Forbes, Entrepreneur, D Magazine, Yahoo Finance, Tech.co, Good Morning Texas (x5), VentureBeat, Inman Most Innovative Companies of 2017 Show less



VICE Media

• United States
• Media Production
• 700 & Above Employee

• Contributor

  • Jun 2016 - Jan 2017

  Reporter and Editor for Munchies: Food by VICE. Reporter and Editor for Munchies: Food by VICE.



USA TODAY

• United States
• Newspaper Publishing
• 700 & Above Employee

• Reporter

  • Jun 2015 - Jan 2017

  Travel Technology Reporter and Assistant Editor for USA Today's Travel and Road Warrior Voices brands, Editor for USA Today's 10 Best brand. A top contributor and editor focused on consumer-driven travel technology and business. Responsible for preparing, proofreading and rewriting content for a remote team of 12+ journalists to ensure all content possessed the correct brand voice, fact-checking, SEO optimization, and legal & brand compliance. Conducted interviews with Fortune 500 CEOs, and regularly broke influential stories that were promoted to the main news section of the paper and website. Regularly covered topics like travel industry innovation & emerging technologies, renewable energy's travel transformation, B2C travel products and companies, and the sharing economy's effect on travel. Created USA Today Travel's popular airline retrospective series, examining the state of air travel from the 1930s up until 2016. Show less



National Geographic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Reporter (Roving South American News Correspondent)

  • Jan 2016 - Dec 2016

  News Correspondent responsible for driving content strategy about international interest events (Zika, The Olympics, Brexit, global visa policies). Traveled across Panama, Argentina, Bolivia, Peru, Brazil, UK, Italy, Czech Republic, Germany, living in a new city for the duration of each month. News Correspondent responsible for driving content strategy about international interest events (Zika, The Olympics, Brexit, global visa policies). Traveled across Panama, Argentina, Bolivia, Peru, Brazil, UK, Italy, Czech Republic, Germany, living in a new city for the duration of each month.



WLKBT GRP

• New Orleans, LA

• Director Of Operations

  • 2012 - 2016

  Managed day-to-day operations of a 70+ employee, multi-property restaurant group in New Orleans. Responsible for press & marketing strategy, creative ideation, business development, HR, payroll, training and systems implementation. Also, herding cats, putting out fires and smiling through the pain. Managed day-to-day operations of a 70+ employee, multi-property restaurant group in New Orleans. Responsible for press & marketing strategy, creative ideation, business development, HR, payroll, training and systems implementation. Also, herding cats, putting out fires and smiling through the pain.



Booty's Street Food

• New Orleans, Louisiana

• Owner, Director of Operations

  • Jan 2012 - Dec 2015

  New Orleans' Street Food Mecca. Responsible for design and construction, creation and implementation of operations systems, hiring and training, event execution, and creative ideation for F&B. Major successes: -Best New Restaurant of 2013, Eater Nola. -Best New Restaurants, New Orleans Magazine. -Creation and curation of Bywaterloo: a site-specific, rotating, monthly bathroom art installation competition attracting participation from Project Runway's Mat Arthur, Bounce musician Big Freedia, and some of the most influential artists in the country. Named New Orleans' Best Art Gallery. -Creation of Street Food Sabbatical program, in which employees earned a company-paid international R&D excursion after 6 months of tenure. -Featured in Vogue, The Financial Times, The New York Times, Business Insider, BBC Travel, National Geographic, Southern Living, Garden & Gun. -Grew Facebook audience to third most-liked restaurant in all of New Orleans. Show less



Unicorn Booty

• Greater Seattle Area

• Editorial Director, Co-owner

  • Jan 2009 - May 2015

  Editorial Director and Chief of Content for the most-followed LGBTQ news site in the world on social media. Major Successes: -Growing site traffic from zero to 2 Million monthly unique visitors. -Cultivating a Facebook following of 160,000+ (before Facebook ads were implemented) via strategic content rotation based upon emotional spectrum. -Utilized then-bourgeoning Facebook tools to create sales funnels for more than 200 companies (Bonobos, Diesel, GLEE, Timberland) seeking access to LGBTQ clientele. -Ultimately selling the company to gay social network, Hornet. Show less



New Orleans Convention Visitors Bureau

• New Orleans, LA

• Press & Marketing Liaison

  • 2011 - 2015

  Assisted visiting journalists with their work, coordinated interviews and neighborhood tours, directed photoshoots, and acted as the New Orleans content & research point person for international media publications (Vogue, Financial Times, Forbes, Southern Living, Garden & Gun, National Geographic Traveler, etc.). Assisted visiting journalists with their work, coordinated interviews and neighborhood tours, directed photoshoots, and acted as the New Orleans content & research point person for international media publications (Vogue, Financial Times, Forbes, Southern Living, Garden & Gun, National Geographic Traveler, etc.).



Skyfish Media

• Co-owner

  • Jan 2010 - Dec 2014

  Creative direction, social media consulting and production. Specializing in LGBT business marketing and social strategy, viral video production. Creative direction, social media consulting and production. Specializing in LGBT business marketing and social strategy, viral video production.



SAVEUR

• United States
• Book and Periodical Publishing
• 1 - 100 Employee

• Contributor

  • Aug 2013 - Aug 2014

  Freelance reporter, taste-tester covering the street food of Burning Man. http://www.saveur.com/author/kevin-farrell Freelance reporter, taste-tester covering the street food of Burning Man. http://www.saveur.com/author/kevin-farrell



Propeller: A Force for Social Innovation

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Press Coach & Liaison

  • 2012 - 2013

  Advised and assisted Louisiana-based entrepreneurs as they developed their new businesses in Propeller's 2012 Accelerator program. Responsible for teaching 18 diverse small business owners how to refine their origin stories, message their products, appropriately pitch and converse with journalists, and create their own press. Major successes: -Attending the signing of Louisiana's Benefit Corporation bill into law, and assisting the state's first crop of community-conscious businesses in their first year. Show less