Kevin Cliffe
Advisory Board Member at BUA FIT- Claim this Profile
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Bio
Tracy Beetler
I have worked directly under Kevin for almost 9 years at MySale Group in buying, sales and management. Kevin works harder then anyone I have ever worked for. While he was in AU and the UK, and I was in the US, he always made plenty of time for my team and I. From Training, to support, to advice on structure and many other necessary topics that come along in buying and management- he was there. I was always impressed with his up-to-date knowledge on the ever changing company process and his ability to relay and improve our companies systems. The company could not have reached its success without his dedication. I always feel comfortable coming to him with various company and personnel struggles and felt he always guided me to the right conclusions. While working for him, I was promoted multiple times, which showed me he believed in me and my abilities. He always speaks to me in 'big picture' mentality which really projected my managerial style and helped me to cultivate the environment I wanted to create at the US division. This has continued to help me improve goals, prioritize tasks. and achieve positive results.
Wilhelm B.
Kevin is an exceptional visionary, who, with precise market knowledge has been successful in operating as a Vendor for myself through online channel mediums. Kevin's 'Can Do' approach and professionalism leaves a lasting impression and have helped to build a sound and long lasting relationship with suppliers & manufacturers both within Australasia and Europe. It’s with confidence and a continued interest in Kevin and his organisation that I make this recommendation.
Tracy Beetler
I have worked directly under Kevin for almost 9 years at MySale Group in buying, sales and management. Kevin works harder then anyone I have ever worked for. While he was in AU and the UK, and I was in the US, he always made plenty of time for my team and I. From Training, to support, to advice on structure and many other necessary topics that come along in buying and management- he was there. I was always impressed with his up-to-date knowledge on the ever changing company process and his ability to relay and improve our companies systems. The company could not have reached its success without his dedication. I always feel comfortable coming to him with various company and personnel struggles and felt he always guided me to the right conclusions. While working for him, I was promoted multiple times, which showed me he believed in me and my abilities. He always speaks to me in 'big picture' mentality which really projected my managerial style and helped me to cultivate the environment I wanted to create at the US division. This has continued to help me improve goals, prioritize tasks. and achieve positive results.
Wilhelm B.
Kevin is an exceptional visionary, who, with precise market knowledge has been successful in operating as a Vendor for myself through online channel mediums. Kevin's 'Can Do' approach and professionalism leaves a lasting impression and have helped to build a sound and long lasting relationship with suppliers & manufacturers both within Australasia and Europe. It’s with confidence and a continued interest in Kevin and his organisation that I make this recommendation.
Tracy Beetler
I have worked directly under Kevin for almost 9 years at MySale Group in buying, sales and management. Kevin works harder then anyone I have ever worked for. While he was in AU and the UK, and I was in the US, he always made plenty of time for my team and I. From Training, to support, to advice on structure and many other necessary topics that come along in buying and management- he was there. I was always impressed with his up-to-date knowledge on the ever changing company process and his ability to relay and improve our companies systems. The company could not have reached its success without his dedication. I always feel comfortable coming to him with various company and personnel struggles and felt he always guided me to the right conclusions. While working for him, I was promoted multiple times, which showed me he believed in me and my abilities. He always speaks to me in 'big picture' mentality which really projected my managerial style and helped me to cultivate the environment I wanted to create at the US division. This has continued to help me improve goals, prioritize tasks. and achieve positive results.
Wilhelm B.
Kevin is an exceptional visionary, who, with precise market knowledge has been successful in operating as a Vendor for myself through online channel mediums. Kevin's 'Can Do' approach and professionalism leaves a lasting impression and have helped to build a sound and long lasting relationship with suppliers & manufacturers both within Australasia and Europe. It’s with confidence and a continued interest in Kevin and his organisation that I make this recommendation.
Tracy Beetler
I have worked directly under Kevin for almost 9 years at MySale Group in buying, sales and management. Kevin works harder then anyone I have ever worked for. While he was in AU and the UK, and I was in the US, he always made plenty of time for my team and I. From Training, to support, to advice on structure and many other necessary topics that come along in buying and management- he was there. I was always impressed with his up-to-date knowledge on the ever changing company process and his ability to relay and improve our companies systems. The company could not have reached its success without his dedication. I always feel comfortable coming to him with various company and personnel struggles and felt he always guided me to the right conclusions. While working for him, I was promoted multiple times, which showed me he believed in me and my abilities. He always speaks to me in 'big picture' mentality which really projected my managerial style and helped me to cultivate the environment I wanted to create at the US division. This has continued to help me improve goals, prioritize tasks. and achieve positive results.
Wilhelm B.
Kevin is an exceptional visionary, who, with precise market knowledge has been successful in operating as a Vendor for myself through online channel mediums. Kevin's 'Can Do' approach and professionalism leaves a lasting impression and have helped to build a sound and long lasting relationship with suppliers & manufacturers both within Australasia and Europe. It’s with confidence and a continued interest in Kevin and his organisation that I make this recommendation.
Experience
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BUA FIT
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United Kingdom
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Wellness and Fitness Services
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1 - 100 Employee
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Advisory Board Member
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Dec 2019 - Present
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EziBuy
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New Zealand
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Retail
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1 - 100 Employee
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Chief Digital Officer (CDO)
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May 2021 - Sep 2022
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The MYSALE Group
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Australia
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Retail
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1 - 100 Employee
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GROUP TRADING DIRECTOR | HEAD OF ECOMMERCE CATEGORY, PRODUCT & PRICING | MULTI-CHANNEL RETAIL
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Mar 2006 - 2021
--- --- --- --- --- --- --- --- --- --- As 1 of 3 co-founders, I helped grow the MySale start-up into a “globally recognised and unrivalled” off-price apparel and home online retail platform—at peak boasting a 750-strong workforce and $300M turnover operating 12 websites across 10 countries. Over the last decade and a half with the MySale Group, I worked across all corporate functions to drive revenue and profit growth, eCommerce innovation and long-term sustainability, however, my sweet spot lies in B2C/B2B and multi-channel sales, buying and brand partnership building, marketing, IT systems enablement, 3P solutions and growth campaigns. I also played a key role in multiple mergers and acquisitions, building, and strengthening brand partnerships, negotiating game-changing capital investments, maximising resources via restructures and system redesign—and importantly increasing cashflow, revenue generation and cost savings. --- --- --- --- --- --- --- --- --- --- OPTIMUM SALES DELIVERY ✔ Pioneered the Group’s “Flash Frenzy” 3-day sales event. This revenue- and profit-generating event is now bi-annual and features quality products at low prices plus free shipping and limited time offers. Tripled daily revenue over 3-day launch period—peaking at $1.5M in just 1 day. REVENUE OPTIMISATION ✔ Designed an Inventory Light Marketplace Platform providing a compelling sales channel for almost 10K leading local and international brand partners. -- Also negotiated 3P, direct-to-consumer supplier arrangements with US- and UK-based brand partners while also reducing inventory risk for the Group. In 4 years, 40% of revenue was derived from overseas (later growing to 60%). CAPITAL RAISING & BRAND PARTNERSHIPS ✔ Brokered exclusive supplier partnership and capital investment from Sir Philip Green, current CEO of the Arcadia Group, Mike Ashley, founder of Sports Direct and many others.
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Education
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1997 - 2001
De Montfort University
BA Hons, Business Studies
Community
