Audience Growth and Retention Manager

• Dec 2021 - Present

Sales & Marketing Analyst

• Oct 2019 - Dec 2021

- Update and analyze monthly subscription sales report.- Developed accurate sales forecasts by analyzing sales feedback and wrote reports for senior leadership.- Report on monthly and quarterly marketing KPIs including site traffic, user engagement and email performance.- Review marketing department's monthly analysis of customer acquisition data and campaign performance and make recommendations for improvement.- Update paid media reports across several marketing initiatives.- Conduct extensive research to provide factual statistics for articles and landing pages.- Provide ad hoc reports/analyses to management stakeholders. Show less

Subscription Service Representative

• Jul 2017 - Oct 2019

- Handled requests for customer service assistance including technical troubleshooting.- Entered transaction data, and relevant payment information into the subscription managementdatabase.- Helped in preparation of the monthly subscription database closing process under the direction of theController.- Managed white paper lead generation program with responsibilities including distribution of leads toclients, promotion of assets and analysis of campaigns.

Digital Marketing Intern

• Oct 2016 - Jul 2017

- Gathered metrics on Genome Web and sister site 360Dx's paid media campaign as well as updated weekly and monthly paid media reports.- Created and managed monthly KPI report.- Tracked Social Media metrics on a weekly basis as well as reporting on weekly top stories. - Created multiple marketing lists for Email Marketing and Lead Campaigns. - Analysis of digital marketing campaigns using web analytics tools. Google Analytics, Google Adwords, Outbrain, and Sailthru.- Supported marketing and sales team through various market research, competitive analysis, and strategies to improve engagement. Show less

Digital Marketing Consultant

• Oct 2016 - Jul 2017

- Headed Marketing initiative to acquire new artists to roster. - Improved site SEO/SEM resulting in higher amount of users, page-views, and artist inquiries. - Website management using Wix and Google Search Console. - Analyzed/managed company Google Analytics page and reporting. - Helped manage social media campaign through monitoring and content marketing for Facebook ads. - Supported head of A&R with artist relation management for a roster of 10 artists. - Assisted CEO in scheduling and management of tasks for artists. Show less

Sales and Marketing Intern

• May 2015 - Sep 2015

- Shadowed sales representatives, and helped manage an assigned sales territory. - Assisted on the distribution strategy by increasing sales through incentive programs. - Supported the Regional Manager on a key research project focusing on pricing, price strategies and margins. This initiative increased the distributor profit margins. - Helped develop a strong summer Marketing Strategy through marketing activities that increased brand awareness. These included promotional events and point of sale tactics. Show less

Marketing and Promotions Intern

• May 2014 - Sep 2014

- Assisted in the promotion of shows through planning of promotional events. - Worked closely with the marketing/promotional team on brand awareness campaign. - Assisted in the promotion of shows through planning of promotional events. - Worked closely with the marketing/promotional team on brand awareness campaign.