Experience

Unravel Data

• United States
• Software Development
• 100 - 200 Employee

• Head of Growth Marketing

  • Mar 2020 - Present

  Applying my passion for earlier stage startup to help build the next generation Cloud and AI, data operations company. Lead global growth marketing team, working with cross-functional leadership in building Unravel’s GTM plan. From driving demand strategy, partner marketing, to crafting a compelling narrative, all toward creating a scalable pipeline-generating machine. Unravel streamlines the way enterprises understand and optimize the performance of modern data applications and pipelines, with full-stack visibility and AI-powered recommendations. Show less



Vindicia

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Head of Global Marketing

  • Feb 2014 - Mar 2020

  Led North American product and partner marketing and marketing operations. With Amdocs acquisition in 2016, promoted to Head of Marketing leading global marketing focused on long-term growth and driving sales, brand awareness and competitive positions in NAM, EMEA, APAC and LATAM. Company continues to grow YOY. Team up with sales to ensure marketing delivers on sales needs: • Build GTM strategies and launched company into numerous new markets. • Lead company positioning, messaging and content strategy ensuring market relevance. • Set the strategy and drive demand generation cross-channel initiatives that feed the pipeline. • Place strong focus on digital activities and optimize across all marketing initiatives. • Produce sales playbooks and enablement tools aligned with the buyer’s journey. • Built a robust marketing alliance program that generates significant annual bookings. • Implement account-based marketing and sales programs. • Run industry thought leadership research projects aimed at competitive ROI differentiation. • Transformed marketing tech stack into an integrated MarTech engine. Show less



KC Marketing Consulting

• Owner Principal

  • Aug 2013 - Jan 2014

  Marketing Advisory Services specializing in start-ups providing senior-level expertise in developing marketing communications strategies, product marketing go-to-market plans and inbound/outbound programs for SaaS-based and enterprise software companies. As acting head of marketing, drive strategy and facilitation with executive management and key stakeholders towards pipeline building and brand creation. Typical consulting projects are aligned to communications, product marketing, brand, demand generation, opportunity creation, sales lead development teams(ADR/SDR/LDR), content development, partner alliances and corporate marketing for AR/PR, website strategy and overall marketing operations. Clients: SaaS retargeting/display advertising firm, Leading UAE reseller and consulting firm for NetSuite ERP/CRM, VerQu (Big Data products and IT consultancy), and Sears Hometown Stores (appliances, tools, outlet stores). Show less



Automic Software

• Belgium
• 1 - 100 Employee

• Director, Marketing Programs

  • Feb 2013 - Jul 2013

  Automic/UC4 (CA Technologies) Director, Marketing Programs Managed marketing programs and business development (BDRs), including company name change/rebrand GTM plan and launch. Spearheaded demand generation and alliances with key partners including SAP, Oracle and others that quickly drove significant pipeline opportunities. Automic/UC4 (CA Technologies) Director, Marketing Programs Managed marketing programs and business development (BDRs), including company name change/rebrand GTM plan and launch. Spearheaded demand generation and alliances with key partners including SAP, Oracle and others that quickly drove significant pipeline opportunities.



STEALTHbits Technologies

• United Kingdom
• Business Consulting and Services

• Vice President, Marketing

  • Nov 2011 - Jan 2013

  As STEALTHbits (provider of cyber security software for Microsoft-based enterprises) first marketing hire built marketing department from the ground up. Drove corporate marketing, demand generation, brand, alliances and marketing operations. Developed strategy and established marketing organization targeted on driving sales and building brand awareness. Spearheaded GTM planning and implementation. Ran product launches. Revenue grew annually during tenure. Teamed up with sales to ensure marketing delivered on sales needs: • Drove ongoing demand generation (new and recurring revenue) and digital initiatives based upon company growth and sales goals. • Implemented account-based marketing and sales programs. • Created customer journey map and built journey-focused content-rich tools and programs. • Spearheaded competitive positioning, messaging and content strategy and drove it across the company. • Developed AR/PR strategy and drove implementation, focusing on long-term product/brand-driven results. • Put technologies in place to determine, measure, monitor and report on KPIs and optimize programs. Show less



Tripwire

• United States
• Software Development
• 100 - 200 Employee

• Director, Marketing Communications & Demand Center

  • Apr 2004 - Apr 2011

  Led demand generation, alliance marketing and enterprise-focused programs at global provider of IT security and compliance automation solutions. Drove acquisition/retention programs (ongoing, new product and market launches) across NAM, EMEA and APAC, facilitating Tripwire’s profitability for seven straight years to its acquisition in 2011. Managed complete campaign lifecycle, optimizing life-time-value (upsell) and new customer revenue with content-rich sales and alliance programs: emails, social media, blogging, direct mail, online, webinars and other digital initiatives. Maintained a robust pipeline focused on sales needs. Put in place technologies to enable data-driven decision-making. Show less



Epicor Software Corp

• Spain
• 1 - 100 Employee

• Demand Generation Manager

  • 2001 - 2004

  Joined to establish and manage all marketing communications for 4 product lines after divisional organization converted from a centralized to a decentralized structure. Staff up to 5 and budget of $2.3M. • Drove marketing strategies and tactics that allowed Clientele to expand its client base after years of stagnation. Ran all marketing communications and built a teleprospecting team. Revenue grew by 15 %. • Led several pipeline driven marketing initiatives to create new revenue streams for Clientele Portal and eMarketing. Drove their core business for CRM and HelpDesk marketing efforts generating a pipeline that averaged 4 times annual bookings target. • Elevated Clientele’s visibility and lowered marketing costs by targeting programs on a pay for performance basis and by building long term relationships with key industry information portals such as SearchCRM.com, RealMarket.com, and TechnologyEvaluation.com. Improved quality of sales accepted leads by 25%. • Worked with sales management to establish a lead tracking system that measured and responded to all sales inquires. Built a team focused on outbound lead development from initial contact to sales qualification to campaign effectiveness to win/loss analysis. The model became the blueprint for 4 other Epicor divisions. • Created new brand identity to translate the product family into a solution-based system. Implemented new identity with public and analyst relations programs, sales tools such as an interactive CD, customer success stories, co-branded partner materials and programs, an expanded partner website. Show less



Netcentives

• Technology, Information and Internet

• Director, Marketing Communications

  • Aug 2000 - May 2001

  Recruited to build marketing communications from the ground up. Grew staff to 8 and budget to $5M. • Led all corporate marketing strategies and tactics including advertising, web, sales tools and collateral, internal and external newsletters, and demand creation efforts based upon corporate and revenue goals. • Led a complete brand initiative to elevate Netcentives from its origin as consumer focused to an enterprise provider of loyalty marketing solutions for the Fortune 1000. Created integrated brand awareness campaign with a mini-site, targeted content, ROI tools, and customer win/loss profiles that increased Netcentives visibility twofold. • Worked closely with sales to create a new collateral system mapped to the enterprise sales cycle and enabling sales to engage with retailers and financial institutions such as The Gap, Visa, and United Airlines. • Developed relationships with key marketing partners and secured partnerships with Tier 1 business media including Business Week and Fortune. Partnerships expanded marketing reach by 37% in the B2C sector and by 22% in the B2B sector. Show less



Calico Commerce

• United States

• Director, Corporate Marketing

  • Mar 1999 - Aug 2000

  Charged with leading all outbound marketing. Staff of 5 and 2 consultants. Budget $5M. • Drove all aspects of marketing including corporate identity, lead generation, public relations, online and offline advertising, marketing programs, trade shows, seminars, partner marketing, collateral, and Calico’s web site. Expanded sales pipeline by 25%. • Managed partner marketing programs with Cisco, KPMG, BEA, and others. Co-developed sales and marketing programs that significantly fueled an increase in partner visibility and revenue opportunities • Collaborated with pre-IPO process and S1 Registration team. Co-wrote prospectus and co-led team with legal counsel to take Calico public in October 1999. Created 2000 annual report. Show less