Kevin Blue
Director, User Experience at Purpose Financial- Claim this Profile
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Bio
Mark Pfeifer
Kevin has a deep understanding of User Experience (UX) and User Interface (UI) design from an end user’s perspective and as a developer. He has great soft skills in managing teams and project deliverables. He is an excellent UI designer and provided clear oversight to his team, improving their designs and making the UI UX artifacts appear as though one designer created all the designs. Kevin is a tireless advocate for the end user experience and would build UXs with the business context and application goals in mind. I enjoyed working with Kevin and recommend him for UI UX leadership roles.
Jessica Baskin
I have worked with Kevin for over five years and I am constantly impressed with his work ethic and passion for UX design. He has taken the initiative to lead our web department at Idea Lab through hours of self-education, committed to staying current with the newest UX & web trends and applications. He is always looking for the best way to accomplish our clients' goals, willing to dive into something new, and then take the extra steps to relay this newfound knowledge to our team. He has often prepared detailed presentations to do so, and has recently started a local Meet-up group where he shares his expertise of the field with those eager to learn. As you can see, Kevin is a strong team player. He consistently takes time to walk clients and fellow employees through the specifics of a project with intention, always open to input. Kevin's charisma, forward-thinking, problem solving and team mentality make him a true leader in this industry. I honestly believe our UX & web department would not be where we are today without him, and our clients' sites are better for it!
Mark Pfeifer
Kevin has a deep understanding of User Experience (UX) and User Interface (UI) design from an end user’s perspective and as a developer. He has great soft skills in managing teams and project deliverables. He is an excellent UI designer and provided clear oversight to his team, improving their designs and making the UI UX artifacts appear as though one designer created all the designs. Kevin is a tireless advocate for the end user experience and would build UXs with the business context and application goals in mind. I enjoyed working with Kevin and recommend him for UI UX leadership roles.
Jessica Baskin
I have worked with Kevin for over five years and I am constantly impressed with his work ethic and passion for UX design. He has taken the initiative to lead our web department at Idea Lab through hours of self-education, committed to staying current with the newest UX & web trends and applications. He is always looking for the best way to accomplish our clients' goals, willing to dive into something new, and then take the extra steps to relay this newfound knowledge to our team. He has often prepared detailed presentations to do so, and has recently started a local Meet-up group where he shares his expertise of the field with those eager to learn. As you can see, Kevin is a strong team player. He consistently takes time to walk clients and fellow employees through the specifics of a project with intention, always open to input. Kevin's charisma, forward-thinking, problem solving and team mentality make him a true leader in this industry. I honestly believe our UX & web department would not be where we are today without him, and our clients' sites are better for it!
Mark Pfeifer
Kevin has a deep understanding of User Experience (UX) and User Interface (UI) design from an end user’s perspective and as a developer. He has great soft skills in managing teams and project deliverables. He is an excellent UI designer and provided clear oversight to his team, improving their designs and making the UI UX artifacts appear as though one designer created all the designs. Kevin is a tireless advocate for the end user experience and would build UXs with the business context and application goals in mind. I enjoyed working with Kevin and recommend him for UI UX leadership roles.
Jessica Baskin
I have worked with Kevin for over five years and I am constantly impressed with his work ethic and passion for UX design. He has taken the initiative to lead our web department at Idea Lab through hours of self-education, committed to staying current with the newest UX & web trends and applications. He is always looking for the best way to accomplish our clients' goals, willing to dive into something new, and then take the extra steps to relay this newfound knowledge to our team. He has often prepared detailed presentations to do so, and has recently started a local Meet-up group where he shares his expertise of the field with those eager to learn. As you can see, Kevin is a strong team player. He consistently takes time to walk clients and fellow employees through the specifics of a project with intention, always open to input. Kevin's charisma, forward-thinking, problem solving and team mentality make him a true leader in this industry. I honestly believe our UX & web department would not be where we are today without him, and our clients' sites are better for it!
Mark Pfeifer
Kevin has a deep understanding of User Experience (UX) and User Interface (UI) design from an end user’s perspective and as a developer. He has great soft skills in managing teams and project deliverables. He is an excellent UI designer and provided clear oversight to his team, improving their designs and making the UI UX artifacts appear as though one designer created all the designs. Kevin is a tireless advocate for the end user experience and would build UXs with the business context and application goals in mind. I enjoyed working with Kevin and recommend him for UI UX leadership roles.
Jessica Baskin
I have worked with Kevin for over five years and I am constantly impressed with his work ethic and passion for UX design. He has taken the initiative to lead our web department at Idea Lab through hours of self-education, committed to staying current with the newest UX & web trends and applications. He is always looking for the best way to accomplish our clients' goals, willing to dive into something new, and then take the extra steps to relay this newfound knowledge to our team. He has often prepared detailed presentations to do so, and has recently started a local Meet-up group where he shares his expertise of the field with those eager to learn. As you can see, Kevin is a strong team player. He consistently takes time to walk clients and fellow employees through the specifics of a project with intention, always open to input. Kevin's charisma, forward-thinking, problem solving and team mentality make him a true leader in this industry. I honestly believe our UX & web department would not be where we are today without him, and our clients' sites are better for it!
Experience
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Purpose Financial
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United States
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Financial Services
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200 - 300 Employee
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Director, User Experience
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Feb 2023 - Present
As the Director of UX, I'm challenged with evangelizing our go-forward design strategy and executing innovative, consumer-focused experiences. As we deploy our New Online Experience, measuring expected outcomes, testing new design concepts, and aligning with other IT teams to deploy enhancements with both speed and quality will become critical.
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User Experience Manager
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Nov 2020 - Mar 2023
In this role, I championed the development of our design system and built a team of visual designers, UX designers, and UX researchers. The team of designers and researchers that report to me focus on physical and digital interactions, primarily with our customers but also with internal audiences.
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Sr, UX/UI Designer
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May 2018 - Oct 2020
As a Sr, UI/UX Designer at Purpose, I am responsible for leading designs on product features for web applications, native applications and mobile applications used by customers and employees. I collaborate with product management to define and implement innovative design solutions and work closely with developers, and internal stakeholders to ensure delivery of the most effective user experience.
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New Media Design
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Software Development
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1 - 100 Employee
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Sr, UX/UI Designer Consultant
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Jan 2018 - Sep 2018
Designed a new interface for New Media Design's content management and e-commerce admin system. Designed a new interface for New Media Design's content management and e-commerce admin system.
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Idea Lab Digital
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Advertising Services
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1 - 100 Employee
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Sr, UX/UI Designer & Project Manager
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Sep 2011 - Dec 2017
Lead the user experience strategy for all web projects, including user research, information architecture, and UI design while collaborating with programmers, as well as facilitating client reviews. Lead the user experience strategy for all web projects, including user research, information architecture, and UI design while collaborating with programmers, as well as facilitating client reviews.
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Contractor
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Moorestown, NJ
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Visual Designer and Front-end Developer
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Jan 2007 - Aug 2011
Idea Lab Marketing - Web design and front-end development for clients websites. Introduced responsive design to the team and developed a content strategy process. Hypno Design - Web Design, Email Marketing, and Branding for multiple clients. Idea Lab Marketing - Web design and front-end development for clients websites. Introduced responsive design to the team and developed a content strategy process. Hypno Design - Web Design, Email Marketing, and Branding for multiple clients.
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Designer & Project Manager
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Jun 2005 - Jan 2007
Responsible for marketing, branding, and company website. Assisted in custom design layouts and millwork. Responsible for marketing, branding, and company website. Assisted in custom design layouts and millwork.
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Designer and Front-end Developer
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Apr 2002 - Jun 2005
Ibanez Guitars - Designed a flash presentation and graphics for website Hypno Design - Assisted with web graphics and web development New Media Design - Designed 3D graphics for web games, branding, and assisted in web development Ibanez Guitars - Designed a flash presentation and graphics for website Hypno Design - Assisted with web graphics and web development New Media Design - Designed 3D graphics for web games, branding, and assisted in web development
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Dimension Data
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South Africa
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IT Services and IT Consulting
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700 & Above Employee
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Graphic and Web Designer
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May 1998 - Apr 2002
In college, I was hired at Dimension Data as shipping manager and then quickly moved to the marketing department as a graphic designer. My role evolved to web designer for all company departments. In college, I was hired at Dimension Data as shipping manager and then quickly moved to the marketing department as a graphic designer. My role evolved to web designer for all company departments.
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Education
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2022 -
Seton Hall University, Stillman School of Business
Advisory Council for the Customer Experience Certificate Program -
Thinkful
User Experience Design -
O’Reilly Online School of Technology
Client-Side Web Programming Certificate -
Camden County College
Flash and Actionscript 3 Certificate -
Rowan College at Burlington County
Associates of Arts and Science, Graphic Design and Digital Media
Community
