Experience

LiveScore Group

• United Kingdom
• Spectator Sports
• 200 - 300 Employee

• Senior Digital Marketing Manager

  • Jul 2021 - Present

  Responsible for developing strategy, reporting framework and delivering substantial growth across all channels within LiveScore Group's key territories, with effective User Acquisition campaigns as the primary goal.

• Display and Programmatic Manager

  • Sep 2019 - Jun 2021

  Global Display and Programmatic Lead responsible for LiveScore Group's full suite of Media Campaigns across Programmatic, Direct Publisher buys and Sponsorship Partnerships.



Gamesys

• Gambling Facilities and Casinos
• 400 - 500 Employee

• Programmatic Campaign Manager

  • Jul 2017 - Aug 2019

  Responsible for creating and implementing top line programmatic strategy for Gamesys' UK and International RMG sites and apps. Dual focus on both Direct Response and Brand Awareness campaigns.Communicate programmatic propositions, tests and results to senior management as well as the wider acquisition team.Perform regular performance assessments of existing DSPs and review other programmatic platforms on the market.Work alongside operations teams on the development of an in-house Multi-Touch Attribution model.Mentor junior members of the team on how to setup, maintain and optimize programmatic campaigns.

• Senior Digital Media Executive

  • Nov 2015 - Jul 2017

  Continued Mobile and Desktop user Acquisition for Real Money Gaming Apps and Sites, focussing mainly on Programmatic Display & Video through DSPs such as DBM and MediaMath as well as working in partnership with multiple Networks & Agencies. Additional responsibilities within the team include Project Management, QAing of new Creative and Campaigns and Mentor-ship and Teaching of new starters.

• Digital Media Executive

  • May 2014 - Nov 2015

  Mobile and Desktop User Acquisition through Facebook, Direct Publisher Buys, Networks and DSPs for Real Money Gaming Apps and Sites as well as Freemium apps, across both iOS and Android, in both the United Kingdom and in New Jersey.Promoted Apps and Sites include Jackpotjoy, Deal or No Deal, Virgin Games, Tropicana Casino and Virgin Casino. Duties include Liaising with Product Owners, Finding New Suppliers, Planning Monthly Campaigns, Execution of Campaigns and Optimisation, Creative Planning, Testing and Learning.



Self Employed

• Poker Player

  • Jun 2013 - May 2014

  Professional Poker Player specializing in Online Multi-Table Tournaments. Used sound logical and statistical reasoning, using software such as Holdem Manager, Poker Tracker, SNGWizard etc, in order to improve my play, optimise strategies and maximise my ROI. Focus was on Mixed Games, including Pot Limit Omaha, Pot Limit Omaha 8 or better, Stud etc, where my edge was maximised. Professional Poker Player specializing in Online Multi-Table Tournaments. Used sound logical and statistical reasoning, using software such as Holdem Manager, Poker Tracker, SNGWizard etc, in order to improve my play, optimise strategies and maximise my ROI. Focus was on Mixed Games, including Pot Limit Omaha, Pot Limit Omaha 8 or better, Stud etc, where my edge was maximised.