Kevin Andersen
Manager Strategic Initiatives at SEDA New Homes- Claim this Profile
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Bio
Experience
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SEDA New Homes
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United States
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Construction
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1 - 100 Employee
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Manager Strategic Initiatives
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Jan 2021 - Present
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Project Manager
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Feb 2020 - Dec 2020
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SNI Financial
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United States
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Staffing and Recruiting
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1 - 100 Employee
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Senior Recruiting Manager
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Sep 2019 - Jan 2020
Full cycle staffing professional responsible for business development, account management, and recruitment of finance and accounting professionals for direct – hire finance and accounting roles.Recruit viable candidates and perform onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration. Full cycle staffing professional responsible for business development, account management, and recruitment of finance and accounting professionals for direct – hire finance and accounting roles.Recruit viable candidates and perform onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration.
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SEDA New Homes
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United States
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Construction
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1 - 100 Employee
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Marketing Manager
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Mar 2019 - Aug 2019
Responsible for prioritizing all marketing projects for 9 assigned communities to ensure deadlines are met.Acted as the marketing lead and primary liaison between, CEO, CFO, VP Sales and VP Operations to coordinate the marketing, communications, and advertising efforts for the company.Collaborated with CEO, VP Sales, and the Marketing team to create and execute incentive programs. Partnered with the Sales, Marketing and Operations teams to achieve sales goals for growth.Worked with CEO, Operations and Sales teams to identify, develop and implement best practice marketing strategy, resulting in reduced department spend of $120,000/year, allowing 2 additional hires in the department.Reassessed digital marketing vendors, resulting in $120,000/year saving.Created spending caps for closing costs and prepaids per community and feature level, saving $150,000/year.
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Product Manager
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Jan 2019 - Aug 2019
Analyzed market trends and competitor data to help establish new products, features, and pricing requirements.Managed plan production process with the CAD team from schematic design to release of construction documents.Evaluated product strategy and requirements with CEO and make recommendations based on market research.Reviewed projects at milestone completion dates to insure meeting value design, target profile, corporate and quality drafting standards.Coordinated schematic design reviews with CEO, increased floor plan product portfolio by 52%.
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Marketing Analyst
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Jul 2018 - Dec 2018
Responsible for maintaining a deep understanding of the local market and macroeconomic conditions to guide short-term decision-making and long-term strategy for the company.Provided actionable insights to the CEO and Operations Team on a weekly basis.Prepared monthly analytical reports, aggregating data from multiple sources to create a concise report for CEO.Managed online presence, including responding to customers’ online reviews, utilizing SEO and SEM to achieve a higher click-through rate on the company’s website, increasing PPC lead generation by 1200%.Processed multiple rebates every quarter for national builders and associations to strengthen our mutual relationships.
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Marketing Coordinator
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Jan 2018 - Jun 2018
Supported the sales team of 10 sales agents and made regular community visits to evaluate the overall presentation.Researched, hired, and managed outside vendors when necessary for renderings, photography, virtual tours, signage, billboards, print and digital advertising, catering, staging and other general marketing activities.Managed advertising contracts, including updates and renewals; developed ad creative, media schedules, and all advertising edits; conducted regular analyses of advertising sources, and reported findings to corporate leadership teams.Collaborated with all internal departments on the design, production, and distribution of all sales office displays and collateral materials.Plan, coordinated, and attended trade shows, broker functions, fundraising and other events.Updated social media platforms with current specials, promotions, events, and updates.Scheduled and sent external emails promoting specials and events.
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Vaco
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United States
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Staffing and Recruiting
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700 & Above Employee
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Manager of Client Services
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Apr 2017 - Dec 2017
Full cycle staffing professional responsible for business development, account management, and recruitment of finance and accounting professionals for direct – hire finance and accounting roles.Recruit viable candidates and perform onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration. Full cycle staffing professional responsible for business development, account management, and recruitment of finance and accounting professionals for direct – hire finance and accounting roles.Recruit viable candidates and perform onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration.
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Robert Half
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United States
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Staffing and Recruiting
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700 & Above Employee
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Staffing Executive
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Sep 2016 - Mar 2017
Manager of loan staff program responsible for hiring and retaining full time and permanent accounting and finance professionals.Recruited viable candidates and performed onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration.
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Staffing Manager
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Jul 2015 - Aug 2016
Full cycle staffing professional for business development, account management, and recruitment of finance and accounting professionals for project – based finance and accounting roles.Recruited viable candidates and performed onboarding tasks including: interviewing, salary negotiations, background checks and drug screenings, employment verification, onboarding, benefits administration.
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Account Executive
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Jan 2015 - Jun 2015
Developed and grew client base to existing portfolio through various marketing solutions while collaborating with prospect clients on strategy for managing staffing needs. Responsible for selecting well-matched candidates to fill job orders and maintain on-going contracts with client companies while ensuring superior customer service.
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Technical Recruiter
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May 2014 - Dec 2014
Responsibilities encompassed the overall recruitment of contract personnel, from initial screening of candidates to final confirmation of hire, for placement into various Information Technically positions.Duties included: full-service recruiting, negotiating salary requirements with contract employees, attending various networking events, conducting personnel interviews, and performing background checks as well as reference verification.
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Education
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Florida State University - College of Business
Bachelor's degree, Marketing