Marketing Operations Analyst

• Oct 2022 - Present

Campaign Specialist II @ BDO Digital

• May 2021 - Oct 2022

Email Marketing Specialist

• Oct 2019 - Jul 2020

Create, build, and deploy emails & newsletters using HubSpot marketing automation software. Selected Contributions: - Collaborated with GSR Marketing and Special Events teams. - Created email content base on internal marketing and event docs. - Data Upload - Monthly and quarterly email reporting. Create, build, and deploy emails & newsletters using HubSpot marketing automation software. Selected Contributions: - Collaborated with GSR Marketing and Special Events teams. - Created email content base on internal marketing and event docs. - Data Upload - Monthly and quarterly email reporting.

Email Marketing Specialist

• Oct 2013 - Aug 2019

- Develops email and landing page assets based on the templates and style guides provided by the client - using a marketing automation system such as Marketo, Eloqua and Silverpop - Creates and modifies HTML and CSS code that renders accurately in all major email clients and leading browsers for PCs, Macs, and mobile devices - Creates and tests engagement nurture and drip campaigns - Creates and executes and reports on email testing - Structures the use of links, images and styles based on the standards provided by clients - Creates offline versions of email and landing page assets for use by a third party - Uses CMS systems specified by the client for the hosting of image and content assets (Podio, Workfront, Jira, Asana) - Provides reports about the deliverability of email assets using marketing automation - Works directly with the asset requester to QA, review and revise the assets if necessary - Continuously evaluate and suggest for process improvements to expedite campaign production - Implements list segmentation strategies for targeted email campaigns - Maintains content producer job aids – both how-to and process documents - Assists with special projects as assigned - Ensures data integrity while performing clients list uploads - Works with vendors and clients to implement automated list imports using the Inetegrate product platform. Show less

Web Design Consultant

• Jan 2002 - Dec 2018

Design, build and maintain websites for local area businesses, provide technical support to clients in Reno and Incline Village, NV Design, build and maintain websites for local area businesses, provide technical support to clients in Reno and Incline Village, NV

Deployment Services Engineer/Software Developer

• Jul 1998 - Jan 2002

Deployment Services Engineer Responsible for the installation of a custom built software product on both the Windows/NT and Unix platforms. Provided administration training for the AuRa product. Provided on-going support for customers in the day to day operations including Boeing Commercial, American Eagle, Frontier Airlines, Sun Country Airlines and USA 3000. Software Developer A team member of the product GOLD, a fully integrated maintenance and supply software. Responsible for the design and coding of screen layouts, graphical user interfaces, printed outputs and interfaces to internal and external functions. Analyzed, defined and documented requirements for data and workflow based on customer code design documents for the aerospace industry. Show less

Software Development Consultant-Programmer

• Jun 1994 - Jul 1998

During the course of employement, consulted to: Hewlett Packard, Santa Clara, CA-Maintained and supported a Microsoft Access database that was used to track data Hewlett Packard’s larger resellers. Created and produced both ad-hoc and predefined reports for sales managers and Channel Marketing personnel. Was responsible for upsizing the tool to a Visual Basic/MS SQL Server environment. Analyzed, designed, coded and tested a Sales Information Application using Lotus Approach database and Lotus Script. The information system was widely used by HP Sales representatives for determining ordering information from clients. Maintained and enhanced existing HP Channel Marketing systems using Powerhouse 4GL. These systems facilitated the payments from tier one resellers for Hewlett Packard’s distribution channel ISDI, Honolulu, Hawaii-Assisted in delivering the Uniface “Application Development One Course”, for a class of 12 employees. Facilitated all class exercises as well as assisted students during the delivery of the class. Lawrence Livermore National Laboratiories, CA- Coded and tested over 100 Uniface forms for a high profile system to issue security badges to both employees and on-site contractors. Stentor Canadian Network, Ottawa, Canada-Developed, maintained and enhanced Cognos Powerhouse 4GL, Microsoft Access 2.0, and Microsoft Excel internal business applications for Canada’s leading providers of telecommunication services. Show less