Experience

Maytronics

• Israel
• Appliances, Electrical, and Electronics Manufacturing
• 400 - 500 Employee

• Sr. Director of Product Strategy

  • Feb 2023 - Present

  Developing & Driving Growth Strategies

• Director Of Business Development

  • Aug 2019 - Mar 2023



Pentair

• United Kingdom
• Industrial Machinery Manufacturing
• 700 & Above Employee

• Director Of Business Development

  • Jan 2019 - Jun 2019

  Charged with growing business by expanding North American and global existing markets, finding / creating and penetrate new markets with emphasis on consumer experience and engagement.  Launched new products targeted at connecting consumers to cloud, improving Consumer app engagement 40% in 1 year.  Managed and actively engaged multi-million-dollar M&A target list, supporting efforts towards acquisition, joint development and strategic alliance partnerships.

• Global Director of Product Management & Innovation

  • May 2016 - Jan 2019

  Held full P&L responsibility for $1B of global product portfolio. Led large Product Management and Innovation teams driving strategic product roadmaps, new product development specifications, portfolio P&L, productivity, marketing programs, sku rationalization, product positioning, customer offerings and manufacturing / sourcing strategy with multi-million-dollar annual budget. Launched and drove highly visible “Blue Chip” digital strategy initiative for Pentair pool with 3rd-party outsourced resources, leading to industry recognition as “best new product” for 2018. Led team to launch price-protection initiatives that stabilized market pricing and created channel differentiation, improving profitability for targeted channel partners. Grew product revenues with strong YoY growth through innovative product releases and sound channel protection, driving product revenue to coveted $1B milestone. Exceeded industry growth YoY. Built new product vitality funnel of substantial product opportunity through strategic research and planning. Show less

• Product Marketing Director

  • Mar 2014 - May 2016

  Formalized and led New Product Innovation by creating environment where Product Management, Engineering and Marketing collaborated to brainstorm products and service opportunities. This included technology, market research and exploration that drove Proof of Concept development for a wide-range product solutions. Restructured and led innovation team, developing rich opportunity funnel and delivering ~$1M of NPI.  Built and implemented Product Council team and process that created forum and structure for high-level review of product development projects which led to greatly improved TTM and significant cost savings. Show less



Zodiac Pool Systems

• Director of Product Development

  • Jan 2012 - Mar 2014

  Drove product strategy for expanded $200M global product portfolio. Managed new product development, portfolio P&L, product positioning, productivity, strategic product direction, marketing programs, packaging, product life-cycle management and customer offerings.  Co-authored and led implementation of company’s 1st tiered consumer rebate structure which stabilized market pricing and improved dealer margins. Won 50-store test at major national retailer that exceeded multi-million dollar revenue targets. Developed aftermarket parts strategy that gained significant incremental annuity sales and increased category margins. Show less

• Group Product Manager - Cleaning Solutions

  • May 2011 - Mar 2012

  Strategic product , business development and brand management strategies through targeted product development and promotion. Managed largest and most profitable $150M portfolio in company. Oversaw pricing, programming, forecasting, merchandising, key account presentations, supporting sales force, rebates, and reducing excess and obsolete inventory. Led successful development and launch of new robotic category of products that positioned Zodiac as market technology leader. Recognized as inaugural winner of Circle of Champions Award by Executive Leadership for Marketing Excellence. Co-led and launched major retail chain sales win that translated into significant year 5 revenue.  Launched new product platform extension that exceeded 1st-year sales ~35%; recognized as “Best New Product” by independent industry panel. Show less

• Product Manager

  • Apr 2008 - May 2011

  Brought robotic cleaning solutions to market establishing Zodiac as a leading player in the market.Introduced new channel fighting pressure product models which grew category ~26% in revenue to 89% market share during this period.



Watershape Consulting, Inc.

• United States
• Civil Engineering
• 1 - 100 Employee

• Vice President

  • Nov 2004 - Apr 2008

  Construction Management firm, we also consulted with startup companies to refine solutions for larger commercial marketability. Developed project management processes which allowed projects to be tracked in detail by phase. ▪ Co-developed strategy, process, and team to take bootstrap consulting / construction business to exceed revenue targets in 3 years. ▪ Built marketing strategy and established strategic alliances which led to market success. ▪ Implemented transparent management processes that reduced liability, preserved profitability & delighted consumers ▪ Established company as one of premier design and construction firms in the county by working with major commercial developers and premium residential developers. Show less