Customer & Product Marketing Manager

• Nov 2021 - Present

Marketing Executive

• Mar 2021 - Nov 2021

Reporting directly into the Head of Marketing and the Marketing and Innovation Director, at CDS my roles and responsibilities include: - Taking ownership of the design and content of the company’s presentations and sales credentials - Developing customer stories and case studies - Working with the account management and sales teams to create bespoke marketing collateral for target audiences - Provining input into redefining our go-to-market propositions and three-year strategy - Designing and developing our ABM strategy for Transport for London - Working with subject matter experts to develop reports, white papers, printed sales materials and video content - Managing our presence at industry events and trade shows - Drafting award submissions - Writing, editing, proofing and publishing website copy via multiple content management systems - Developing our CRM maturity, management and data governance via Hubspot - Compiling monthly reporting on web performance and all inbound leads - Managing newsletters for our account-based marketing, CDS and SimpleUsability - Helping to manage relationships with third-party suppliers e.g. PR agency Show less

iGaming PR Manager

• May 2019 - Nov 2021

Reporting to the Sales Director and Director of Paid Marketing, in little over a year at Stickyeyes I have become an essential part of the company’s new iGaming department and have played an integral role in shaping and delivering digital marketing and earned media campaigns for some of the world’s largest gambling and sports brands. Specialising in data-led campaigns using publicly available resources, the contents of these campaigns have been published online by all the major national and regional newspapers, by prestigious higher education institutions as well as on high-authority websites including Yahoo!, UniLad and more. As part of my role, I’m responsible for: - Defining the digital PR strategy and services for iGaming - Designing and pitching creative PR campaigns to clients - Planning and managing campaign budgets - Managing, mentoring and training junior team members - Researching the media landscape & defining best practice - Identifying sales and upselling opportunities - Defining authoritative qualitative and quantitative sources for campaigns - Analysing large datasets - Briefing internal teams & third-party suppliers - Drafting, editing & proofing supporting content, blog-posts & press releases ensuring the required tone of voice - Delivering campaign reports Show less

B2B Marketing Executive

• Nov 2016 - Apr 2019

Working directly with the Head of Marketing and the CEO, I was required to work collaboratively across the business to produce engaging content across all promotional outlets and during the sales process. I was responsible for the following day-to-day activity: - Content creation & strategy for all channels including web copy - Social media management - Paid advertising management - including PPC & Video (via AdWords), Facebook, Twitter & LinkedIn - Targeted email marketing campaigns - Budget management and briefing of external providers - Press outreach, including the creation of all releases & media lists - Creation of all sales materials, print advertisements, presentations & award submissions - The organisation of the company presence at industry exhibitions, trade-shows, conferences As a result of my work, Event Genius recorded more than 300% increase in high-value inbound sales leads, won the ‘Product Innovation’ category at the 2018 Ticketing Business Awards and was awarded ‘Best Ticketing Company’ at the 2019 Event Production Awards. Show less

Senior Digital Media Executive

• Oct 2014 - Oct 2016

Within a year of starting at Epiphany, I had earned two promotions before accepting a role as one of the department’s senior team members. Lauded for the ability to generate consistently creative, low-cost and newsworthy ideas, I was included in the brainstorming process for nearly every client, helping the department retain contracts and winning several pieces of new business. In my role as a senior executive, I led on the research, ideas generation, planning, execution and reporting processes of our creative campaigns, helping to train and mentor junior members of staff as we worked together on high-profile brands including Waterstones, The Book People, Ticketmaster, MenKind and many more. Show less

Editor in Chief

• Jun 2012 - Jun 2014

At the head of a team of over 70 students including writers, designers and photographers, I was twice elected by my peers as Newspaper Editor and led the team in an overhaul of the publication’s output and design, a process that resulted in the creation of the T’Hud brand. With a renewed focus on local news and serious student issues such as Lad culture, rape, alcohol use, mental health, drugs, and the politics of the students’ union itself, the publication transitioned from an unread newspaper to a magazine and supporting website that added significant value to campus life. Show less

Broadcast Assistant

• Jul 2013 - Aug 2013

During a month-long placement, I researched, designed, drafted and recorded numerous pieces of radio that promoted BBC Radio Manchester’s link with its charity partner, the Christie NHS foundation trust. Whilst at the station my work was praised for its speed, accuracy and quality, which resulted in my interviews and packages being broadcast to the audience on the station’s popular breakfast and drive-time slots. I also worked alongside the producers at BBC 6 Music to help produce three days worth of music news. Show less

Organisational Change Management Consultant

• Nov 2006 - Aug 2011

As part of a project management office responsible for delivering a multi-million pound IT transformation, my main responsibility at Ericsson was to create technical documents and user guides to ensure that the support procedures used by Vodafone, O2, Orange and T-Mobile engineers were aligned. Day-to-day, I was responsible for leading workshops, gathering requirements, creating detailed procedure documents, writing procedure manuals, leading classroom training sessions and designing computer-based training courses. Show less

Project & Data Administrator

• Aug 2003 - Nov 2006

After an internal promotion from the data entry team, my role was to liaise with internal teams, analysing how they used and recorded data in order to produce requirement documents, test scripts and a data model of financial products for our developers. After an internal promotion from the data entry team, my role was to liaise with internal teams, analysing how they used and recorded data in order to produce requirement documents, test scripts and a data model of financial products for our developers.

Assistant Manager

• Jul 2002 - Aug 2003

My duties involved cash handling, data entry and translation of betting slips, monitoring VIP customers, staff training and providing the exacting levels of customer service expected by the company. My duties involved cash handling, data entry and translation of betting slips, monitoring VIP customers, staff training and providing the exacting levels of customer service expected by the company.

Invoicing Clerk

• Aug 2001 - Jul 2002

In this deadline-driven role, I was responsible for the creation, automation and reporting of all the electronic invoices sent to our clients, including supermarket chains Sainsbury’s, Tesco and ASDA. In this deadline-driven role, I was responsible for the creation, automation and reporting of all the electronic invoices sent to our clients, including supermarket chains Sainsbury’s, Tesco and ASDA.

Purchase Ledger Clerk

• Nov 2000 - Jul 2001

I managed relationships with a group of wholesale suppliers resolving invoicing, payment and other accounting issues. I managed relationships with a group of wholesale suppliers resolving invoicing, payment and other accounting issues.

Assistant Manager

• May 1999 - Jun 2000

I was responsible for aiding the manager in the day-to-day running of the store including internal accounting, banking, stocktaking, organising staff hours, implementing sales initiatives and merchandising. I was responsible for aiding the manager in the day-to-day running of the store including internal accounting, banking, stocktaking, organising staff hours, implementing sales initiatives and merchandising.