Senior Manager - Business Planning & Strategy

• Jan 2023 - Present

Finance Manager - Finance Transformation, Digitalization & Optimization

• Jan 2019 - Jan 2023

- Responsible for coordinating and delivering projects initiated by or impacting Finance, in close coordination with key stakeholders to ensure proper business change and knowledge management. - Developing and overseeing the group's finance digital transformation strategy as per the CFO's requirements. - Responsible to identify digital needs that need to be successfully addressed by projects in accordance with the department's priorities. - Leading discussions with business and IT stakeholders to identify current state pain points and business requirements for improved future state operations - Acting as a SPOC within MBC Group for automation and process excellence initiatives - Facilitating discussion of proposed business changes and collaborated with stakeholders, technical teams, and project sponsors to define overall project goals, approach, deliverables, and timeline. - Organizing change management activities associated with process improvement, engaging leadership, and stakeholders to obtain support and buy-in for change. - Reporting to the Group CFO on project portfolio performance against transformation goals/KPIs - Supporting the PMO in structuring projects covering all project phases as per the project management framework. - Establishing efficient project communication strategy and project risks to senior leadership, along with clear recommendations for resolution or mitigation. Show less

Finance Project Manager

• Mar 2016 - Sep 2018

OSN is the region’s leading entertainment network with the rights to broadcast into 24 countries across the MENA. With over 150 channels, OSN’s strength is its unbeatable range of exclusive programming led by its long-term partnerships with studio majors including Disney, HBO, NBC Universal, Fox, Paramount, MGM, Sony, and DreamWorks. Responsible for the delivery of strategic business and digital transformation initiatives under the Finance Transformation Portfolio with responsibility over the definition of requirements, timelines, allocation of resources, preparation of the project plan, monitoring of progress and coordination with other departments. Key Highlights: - Defined the business requirements and TO BE processes for the implementation of the VAT in UAE and KSA entities with responsibility over ensuring end to end smooth application of the Value added Tax law. - Successfully managed the delivery of a best in class SMS service application with competitive SMS rate in market allowing OSN to reach its customers efficiently while reducing its annual spend and saving 200k$ annually. - Successfully implemented on time and to budget a balance sheet account reconciliation solution from Blackline to reduce manual processes, save time and eliminate manual errors. - Leaded the launch of OSN’s online streaming platform (WAVO.COM) from a Finance standpoint and helped translating finance requirements into technical specifications. With responsibility over validating all finance impacted processes (Billing, revenue assurance, accounting, reporting) and coordinating the data migration strategy. Show less

Group Internal Auditor - EMEA

• Mar 2015 - Mar 2016

Joined LDC's Internal Audit Team where my focus was essentially on giving assurance to the senior management on the reliability of the financial information but as well on operational and compliance subject matters in LDC's entities in EMEA region.

Finance Business Analyst - ERP Implementation (Microsoft Dynamics AX)

• Apr 2013 - Mar 2015

Business Analyst for the regional roll-out of a front to back solution (Sage 300-MS Dynamics AX 2012) to support the activities, enhancements of the financial accounting processes and improvement of the month-end closing and reporting process in LDC's entities in Africa. Successfully deployed 5 full life-cycle AX implementations.

Financial Auditor

• 2012 - 2013

Performed audit of several international groups’ accounts from various sectors such as banking, financial services and manufacturing in the UAE. - Covered different aspects of audit such as statutory audits, quarterly reviews, IFRS audit and agreed upon procedures. - Performed internal controls and substantive testing. - Acted as team leader during several missions and participated in building up client relationships · Acquired technical skills by auditing various cycles such as AR, Sales, Expenses, AP, Fixed Assets and Cash. - Gained global insight of the companies’ business by understanding business processes and performing P&L analytical reviews - Identified gaps in controls and made practical recommendations - Created management representation letter comments and recommendations and drafted audit reports for management review. Show less

Financial Auditor

• 2010 - Jun 2011

Audited the financial statements of companies in a variety of sectors such as banking, insurance and Oil & Gas. · Analyzed internal control efficiency and proposed risk management improvement. · Travelled in West Africa to audit local banks and gained autonomy and responsibilities. · Worked in team and had contact with clients and top managers of large companies. · Identified business and control risks and evaluated procedures and controls. · Involved in financial reporting, risk management, compliance & integrations Show less