Project & Insights Manager

• Sep 2021 - Present

Growth Lead

• Aug 2020 - Sep 2021

Account Development Representative

• Sep 2019 - Aug 2020

• Responsible for prospecting and qualifying leads and managing sales for the entire Canadian region. • Research prospects and market trends using tools like Power BI. Leverage Power BI data to further analyse industry trends and create effective sales strategies to achieve targets. • Responsible for managing inbound and outbound leads and converting them into business opportunities. • Understand prospect requirements by querying them with layering questions to gain insights. • Working with Account Executive by assisting him in entire sales closure process which includes discovery calls, product demos, and cost negotiations. • Use Salesforce CRM to maintain sales pipeline and document the prospect updates. Further analyse weekly reports from Salesforce to plan strategies to reach monthly targets. • Present current work progress and future strategies on each account during weekly cadence with Sales Director, using Salesforce reports & Power BI dashboards. • Co-ordinate with other team members by mentoring them in call shadow to help them evaluate their communication or strategy during live calls with clients. • Working closely with marketing team to come up with creative ideas to target top accounts

Business Development Manager

• Apr 2018 - Apr 2019

● Lead generation for new business. ● Qualifying leads by conducting market research ● Connecting with ‘C’ Level business executives and decision makers to pitch appropriate business solutions via cold calls, emails and leading face to face meetings. ● Involved in all stages of Sales Life Cycle from lead generation, lead qualification, pitching solutions, managing negotiations, closures and account management. ● Perform Market Research and analyse trends using tools like Apps Annie and Similar Web ● Responsible for catering to inbound enquires / calls and their closure ● Managing and Maintaining sales pipeline while updating in the CRM ● Responsible for handling sales in APAC region with major focus on Australia and Singapore. ● Responsible for preparing and presenting company profile presentation to the qualified prospects. ● Responsible for handling communication with the advertisers (clients) ● Dealing with the digital marketing services I have worked with and have a brief knowledge about Google Analytics, Google Ads, SEO, SEM, PPC, Facebook ads, etc. ● Possess knowledge about CPI/ CPA methods of work with mobile apps. ● Develop weekly progress reports evaluating status of marketing campaign and present reports to stakeholders highlighting conversions or strategies to optimise the campaign. ● Good knowledge of tracking tools like Appsflyer & Singular ● Managing acquired accounts to ensure the campaigns are meeting the client KPIs. ● Brainstorming with team members to develop new marketing strategies for existing accounts as well as to acquire new clients ● Responsible for managing escalations during business critical cases like not able to deliver or lacking in the results as per the KPI

Business Development Executive

• Sep 2015 - Jan 2018

● Analysing the potential clients in the market by conducting market research ● Lead generation ● Managing and tracking several leads with help of an inbuilt Customer Relationship Management (CRM) tool ● Performing gap analysis by researching for prospective client’s profile, to pitch the appropriate services ● Approaching prospects via cold calls and emails ● Conducting meetings and making presentation to the qualified leads to convert them into clients with consistent follow - up process ● Prepare quotations based on scope of work, of multiple teams involved in the project ● Negotiate prices, terms of sales and service agreements ● Closing the deals ● Gathering the requirement from the client and co-coordinating it with various teams ● Co-ordination with the Business Analyst team as well as development team to discuss the project scope and get the understanding document or wireframes. ● Responsible for the end to end account management of the acquired clients ● Responsible for managing the deliverables of the clients ● Responsible for handling escalations like unable to achieve timely delivery ● Responsible for generating new business and generate recurring business from existing clients