International Marketing and Communications Manager

• Sep 2022 - Present

Chief Marketing Officer

• Jun 2018 - Aug 2021

Chronograph is the number one retailer of luxury watches, jewellery and accessories on the Georgian market. The company is the official representative of such international brands as: Breguet, Omega, Chopard, Messika, JLC, Roberto Coin, Bovet, IWC, Breitling, Zenith - Developed branding strategy and comprehensive integrated marketing communication plan to strengthen market position through value-added differentiation. In the second year Chronograph became Top of mind brand. - Designed and implemented the first luxury E-commerce platform on the Georgian market, resulting in a 35% sales increase during the pandemic period

Brand Manager

• Nov 2017 - May 2018

Premium supermarket chain on the Georgian market. The company is an exclusive retailer of such brands as: Valio, Arla, Elposo, Lurpak - Managed dairy brands portfolio (Valio, Arla, Lurpak) and oversaw marketing campaigns, forecasts and budget. With direct communication to brands, the marketing budget has been increased by 40% to implement various communication campaigns besides in-store positioning - Developed a new merchandising strategy to differentiate the brands from the competitors that increased retail sales by 25%

Marketing Manager

• Aug 2015 - Oct 2017

Sarajishvili is the first Georgian wine brandy manufacturer, the three-century history of the brand starts in 1884. The brand is recognized not only in the local but also in the international markets. - Commenced and executed a limited edition product development project and managed a complete cycle from product idea to store shelf, which resulted in a 77% sales increase and the formation of the tradition that continues for the seventh year - Defined brand tone and preserved the integrality across all communication channels and in-store VM execution

Project Manager

• Jul 2014 - Aug 2015

Association “Anika” is NGO, established by parents of children with disabilities. The aim of the organization is to contribute to the development of rights-based, effective and sustainable social service delivery for persons with disabilities in Georgia. - Coordination with project sponsors in a timely and effective manner to succeed in project goals and meet beneficiaries’ expectations, by managing a team of 52 diverse people Association “Anika” is NGO, established by parents of children with disabilities. The aim of the organization is to contribute to the development of rights-based, effective and sustainable social service delivery for persons with disabilities in Georgia. - Coordination with project sponsors in a timely and effective manner to succeed in project goals and meet beneficiaries’ expectations, by managing a team of 52 diverse people