ketan kaushik
Chief Marketing Head at Mahatma Gandhi Institute of Medical Sciences- Claim this Profile
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Bio
Experience
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Mahatma Gandhi Institute of Medical Sciences
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India
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Hospitals and Health Care
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100 - 200 Employee
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Chief Marketing Head
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Mar 2023 - Present
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Head of Marketing
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Mar 2023 - May 2023
Job Responsibilities • The role holder will be responsible for driving top line for the unit through various engagement programs, planning & strategy, acquiring clinical talents & adding newer specialties in the target markets. • Empanel of TPAs, Direct Corporates & Channel Partners for increased revenues. • Manage corporate clients and TPA engagement to target higher segment patient referrals • Responsible for strengthening and building strong sales team • Providing product training to sales team for better outcome of result. • Ensuring team conducts regular CMEs and workshops to enhance medical knowledge of Referral Physicians by showcasing best clinic practice • Strengthen Referral Doctors and In-house Consultants connect for better yield • Manage Corporate/TPAs/Insurance Clients • To strengthen relationship with clients by creating visibility through offering value add services and HR interacts • Address challenges from time to time on delay in recoveries and disallowances by meeting appropriate authorities in TPA and Insurance companies • Responsible for adding more partners for potential revenue growth • Expanding potential geographies for revenue growth Competencies Lead Results : Mindful decision making and communication Lead Self : Emotional intelligence (empathy) Lead Self : Ethics & personal credibility Lead Stakeholders : Patient centricity with flawless execution Lead Team : Develop & empower people Show less
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SJM Super Speciality Hospital and IVF Centre
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India
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Hospitals and Health Care
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1 - 100 Employee
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Senior Marketing Manager
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Aug 2022 - May 2023
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Yashoda Hospital & Research Centre, Nehru Nagar, Ghaziabad
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India
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Hospitals and Health Care
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100 - 200 Employee
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Senior Marketing Manager
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May 2019 - May 2023
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