Founder

• Sep 2020 - Present

Digital Marketing Consultant

• Jul 2019 - Nov 2021

Roles & Responsibilities - • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition. • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns. • Designs, builds, and maintains our social media presence. • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed. • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs). • Identifies trends and insights, and optimizes spend and performance based on the insights. • Brainstorms new and creative growth strategies through digital marketing. • Plans, executes, and measures experiments and conversion tests. • Collaborates with internal teams to create landing pages and optimize user experience. • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. • Identifies critical conversion points and drop off points and optimizes user funnels. Show less

Digital Marketing Trainer

• Sep 2018 - Sep 2020

Roles & Responsibilities - • Helping students in practical execution of digital marketing. • Planning and preparing lesson plans for digital marketing. • Delivering demo sessions to the students. • Handling doubt sessions or query sessions of the students. • Continuously improve on teaching methodology to suit the model for better student satisfaction. • Worked on course material creation and designing. • To give appropriate assignments and projects for the students to make them grow with hands - on experience in digital marketing. • Able to cover the topics with cent percent practical sessions. Show less

Digital Marketing Manager

• Jul 2018 - Feb 2020

Roles & Responsibilities - • Handling strategic online initiatives • Leading marketing campaigns from the idea stage through to their execution and implementation • Monitoring and evaluating online media campaigns to keep them fresh and effective • Directing the hiring of marketing and promotions staff and supervising their work • Negotiating advertising contracts • Working with other department heads and staff to discuss plans and marketing strategies • Collaborating with finance staff to set and stay within budget • Staying current with emerging opportunities in the digital marketing world Show less

Digital Marketing Consultant

• Mar 2016 - 2020

Roles & Responsibilities - • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns • Design, build and maintain our social media presence • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) • Identify trends and insights, and optimize spend and performance based on the insights • Brainstorm new and creative growth strategies • Plan, execute, and measure experiments and conversion tests • Collaborate with internal teams to create landing pages and optimize user experience • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points • Instrument conversion points and optimize user funnels • Collaborate with agencies and other vendor partners • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Show less

Digital Marketing Specialist

• Jan 2019 - Dec 2019

Roles & Responsibilities - • Identify trends and insights • Allocate marketing investments • Plan and direct marketing campaigns • Manage an organization's website and maintain it, keeping best practices in mind • Optimize content for the website and social media platforms • Work with various content formats such as blogs, videos, audio podcasts, etc. • Track the website traffic flow • Implement and analyse performance metrics • Measure and assess goals vis-à-vis ROI • Device experiments and conversion tests • Provide internal reports on a regular basis • Execute new and creative collaborations among technologies and platforms Show less