Keshab Singha

SEO - Digital Lead at Optymize
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Contact Information
us****@****om
(386) 825-5501
Location
IN

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Experience

    • United States
    • IT Services and IT Consulting
    • 1 - 100 Employee
    • SEO - Digital Lead
      • Dec 2021 - Present

      - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

    • United States
    • Media Production
    • 200 - 300 Employee
    • Digital Marketing
      • Jun 2020 - Feb 2021

      Search Engine Marketing Social Media Marketing, Video Submission Marketing Content Marketing Paid Media Search Engine Marketing Social Media Marketing, Video Submission Marketing Content Marketing Paid Media

    • United States
    • Market Research
    • 300 - 400 Employee
    • ATL - Digital Marketing Analyst
      • Nov 2016 - Apr 2020

      1. Website Traffic Analysis & Audience Overview Report generation via Google Analytics. 2. Managing & coordinating with clients regarding sponsored updates, digital media promotion and brainstorming ideas for increasing the reach & visibility of the updates. 3. Search Engine Optimization (SEO) - Meta Tag Generation, Keyword Research, Broken links Analysis, Webmaster Tool Implementation, Content Optimization, XML sitemap creation, connecting with Bloggers & Referral websites to improve site link building. 4. Social Media Marketing - Facebook & Instagram ad Manager reporting, Social media Business Page Insight Reporting, Brainstorming Brand awareness campaigns & viral marketing techniques for lead generation and Lead acquisition through Linkedin advertising. 5. Improving user experience of Website landing pages & increasing stickiness, Content Generation & Supervision, Overall website & Content performance reporting via Content Management system. 6. Email Marketing - Daily e-newsletters, Designing & brainstorming content for marketing mailers, Report generation via Mach 5 tool & Spam analys 7. Online reputation management & Wikipedia page generation. 8. Ensure all online & offline marketing channels are aligned with brand marketing calendars while keeping an eye out for potential issues and/or opportunities. Show less

    • India
    • Banking
    • 700 & Above Employee
    • Internship on Digital Operation
      • Jun 2015 - Sep 2015

      Operation & Execution For Banking Revenue Operation & Execution For Banking Revenue

Education

  • Savitribai Phule Pune University
    Master of Business Administration - MBA, Marketing
    2013 - 2015
  • Calcutta University, Kolkata
    Bachelor of Applied Science - BASc
    2010 - 2013

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