Keshab Singha
SEO - Digital Lead at Optymize- Claim this Profile
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Bio
Experience
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Optymize
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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SEO - Digital Lead
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Dec 2021 - Present
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) - Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising - Maintaining our social media presence across all digital channels - Measuring and reporting on the performance of all digital marketing campaigns - Report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
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Insights Success
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United States
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Media Production
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200 - 300 Employee
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Digital Marketing
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Jun 2020 - Feb 2021
Search Engine Marketing Social Media Marketing, Video Submission Marketing Content Marketing Paid Media Search Engine Marketing Social Media Marketing, Video Submission Marketing Content Marketing Paid Media
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Transparency Market Research
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United States
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Market Research
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300 - 400 Employee
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ATL - Digital Marketing Analyst
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Nov 2016 - Apr 2020
1. Website Traffic Analysis & Audience Overview Report generation via Google Analytics. 2. Managing & coordinating with clients regarding sponsored updates, digital media promotion and brainstorming ideas for increasing the reach & visibility of the updates. 3. Search Engine Optimization (SEO) - Meta Tag Generation, Keyword Research, Broken links Analysis, Webmaster Tool Implementation, Content Optimization, XML sitemap creation, connecting with Bloggers & Referral websites to improve site link building. 4. Social Media Marketing - Facebook & Instagram ad Manager reporting, Social media Business Page Insight Reporting, Brainstorming Brand awareness campaigns & viral marketing techniques for lead generation and Lead acquisition through Linkedin advertising. 5. Improving user experience of Website landing pages & increasing stickiness, Content Generation & Supervision, Overall website & Content performance reporting via Content Management system. 6. Email Marketing - Daily e-newsletters, Designing & brainstorming content for marketing mailers, Report generation via Mach 5 tool & Spam analys 7. Online reputation management & Wikipedia page generation. 8. Ensure all online & offline marketing channels are aligned with brand marketing calendars while keeping an eye out for potential issues and/or opportunities. Show less
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YES BANK
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India
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Banking
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700 & Above Employee
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Internship on Digital Operation
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Jun 2015 - Sep 2015
Operation & Execution For Banking Revenue Operation & Execution For Banking Revenue
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Education
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Savitribai Phule Pune University
Master of Business Administration - MBA, Marketing -
Calcutta University, Kolkata
Bachelor of Applied Science - BASc