Experience

Serko Ltd.

• New Zealand
• IT Services and IT Consulting
• 200 - 300 Employee

• Senior Design Researcher

  • Aug 2021 - Present



Auckland University of Technology

• New Zealand
• Higher Education
• 700 & Above Employee

• Paper leader Interaction Design Year 3

  • Mar 2015 - Present

  Leading and teaching year 3 Interaction and UX/UI students in the final year of their study. Studio projects include design research methods, prototyping and UI skills. Capstone project for their graduation exhibition including several Best Design Award winning students. Leading and teaching year 3 Interaction and UX/UI students in the final year of their study. Studio projects include design research methods, prototyping and UI skills. Capstone project for their graduation exhibition including several Best Design Award winning students.



pixeldust

• Designer | UX consultant

  • Nov 2010 - Present

  Freelance web and graphic design and UX. Advice and analysis of existing websites effectiveness and usability. Freelance web and graphic design and UX. Advice and analysis of existing websites effectiveness and usability.



Xplor Technologies

• Software Development
• 700 & Above Employee

• User Experience Researcher

  • Jun 2019 - Aug 2021

  Responsible for UX research for the Clubware BMS (for gym staff and owners). The Online Member Website and gym sign up journey. UX research for native mobile app, iOS and Android for gym members. Facilitation of Design Sprints and Design Thiking workshops. Develop and monitor long-term metrics, e.g. conversion rates, customers support issues, bookings in mobile app and more. Responsible for UX research for the Clubware BMS (for gym staff and owners). The Online Member Website and gym sign up journey. UX research for native mobile app, iOS and Android for gym members. Facilitation of Design Sprints and Design Thiking workshops. Develop and monitor long-term metrics, e.g. conversion rates, customers support issues, bookings in mobile app and more.



ASB Bank

• New Zealand
• Banking
• 700 & Above Employee

• User Experience Designer | Contract

  • Apr 2019 - May 2019

  On the move project. Research including observations and interviews, wireframes and two rounds of usability testing. Working with stakeholders to define goals and engage with the business. Synthesizing results and present findings. On the move project. Research including observations and interviews, wireframes and two rounds of usability testing. Working with stakeholders to define goals and engage with the business. Synthesizing results and present findings.



Digital Arts Network \ New Zealand

• New Zealand
• Design Services
• 1 - 100 Employee

• User Experience Strategist

  • Nov 2018 - Mar 2019

  Contracting as a UX Strategist on a project basis. ANZ website information architecture project. Tree testing and interactive wireframe prototypes were used to test the IA plus define a content strategy for two distinct user groups. Suncorp renewals letter project. Distill insights and experience principals from existing research. Design paper prototypes. Recruit participants, write test script, conduct user testing. Synthesis results with client. Iterate those findings and retest. Workshop hand over deliverables with client.



Enrolmy Software

• New Zealand
• Software Development
• 1 - 100 Employee

• UX/UI Designer

  • Dec 2016 - Aug 2018

  UX/UI designerUX research to identify improvements in the product and service and to understand our users better. Run moderated usability tests. Facilitate cross-functional workshops. Persona development, journey map and user flows. Prototype potential solutions.Brand development and management including introducing branding and pattern guide. Website redesign. EDM design, printed marketing material and social media. UX/UI designerUX research to identify improvements in the product and service and to understand our users better. Run moderated usability tests. Facilitate cross-functional workshops. Persona development, journey map and user flows. Prototype potential solutions.Brand development and management including introducing branding and pattern guide. Website redesign. EDM design, printed marketing material and social media.



Auckland University of Technology

• New Zealand
• Higher Education
• 700 & Above Employee

• Part Time Tutor Web Design

  • Jul 2013 - Sep 2013

  I was contracted to teach Web Design to year 2 graphic design students. I developed a User Centered Design brief in conjunction with other department tutors along with course material and lesson plans for the course. I was contracted to teach Web Design to year 2 graphic design students. I developed a User Centered Design brief in conjunction with other department tutors along with course material and lesson plans for the course.



North Shore City Council

• Construction
• 1 - 100 Employee

• New Media Designer

  • Jan 2002 - Oct 2010

  Responsible for design and branding of the North Shore City Council website and associated sites e.g. North Shore Leisure. Usability and user experience design for many council services and bespoke applications. Multimedia interactive content including Sort it! the recycling game and a customer service web kiosk with dynamic topical content. www.northshorecity.govt.nz

• Graphic Designer

  • Jan 1997 - Jan 2002

  Design and illustration for a range of council publications including the council web site



Guinness Brewing PLC (London)

• Graphic Designer

  • Jan 1994 - Jan 1996

  Design for t-shirts, posters, sales presentations Design for t-shirts, posters, sales presentations



The Design Co

• Graphic Designer

  • Jan 1989 - Jan 1992

  Design and illustration for packaging, press ads, corporate identityClients: Bendon, DeWinkels, Quality Bakers, Cloud 9 Design and illustration for packaging, press ads, corporate identityClients: Bendon, DeWinkels, Quality Bakers, Cloud 9