Experience

Arabella Jagdhof Resort am Fuschlsee

• Austria
• Hospitality
• 1 - 100 Employee

• Pre-Opening Team

  • Jun 2022 - Present

  Part of Schloss Fuschl Betriebe GmbH Part of Schloss Fuschl Betriebe GmbH



Schloss Fuschl, a Luxury Collection Resort & Spa

• Salzburg, Austria

• Director of Marketing & Communication

  • Dec 2020 - Present

  Schloss Fuschl, a Luxury Collection Resort & Spa | Part of Marriott International - Development, production and implementation of all marketing strategies and related projects associated with the property’s short and long-term revenue-, positioning- and marketing objectives as well as overall hotel goals - Management of all internal and external communications through digital presence, third party channels and social media while maintaining brand integrity - Identification of incremental marketing opportunities like partnerships, third-party sites, etc. - Overseeing execution of all marketing initiatives, projects and collateral production to verify that sales and marketing objectives are achieved and that revenue opportunities are maximized - Responsible for the planning and execution of content creation as well as the briefing to creative agencies ensuring delivery in adherence with brand guidelines and hotel positioning - In charge of overarching Public Relations strategy for the hotel, outlining goals, pitch angles and target segment Show less



Casa Las Tortugas, petit beach hotel & spa

• Mexico
• Hospitality
• 1 - 100 Employee

• Marketing & Communications Consultant

  • Dec 2019 - Feb 2020

  - Advice, design, and execution of PR, communication & marketing plans. - Media relations, press templates, and releases, influencer marketing. - Defining company concept, image, and organizational communication. - Driving brand awareness and preference, taking into account customer satisfaction and loyalty. - Definition of the target audience. - Advice, design, and execution of PR, communication & marketing plans. - Media relations, press templates, and releases, influencer marketing. - Defining company concept, image, and organizational communication. - Driving brand awareness and preference, taking into account customer satisfaction and loyalty. - Definition of the target audience.



AZULIK

• Mexico
• Hospitality
• 1 - 100 Employee

• Communications & Marketing Director

  • 2019 - 2020

  - Responsible for PR, communication & marketing activities: growth of AZULIK and all related brands, marketplace relevance, delivering brand promise - Developing, creating and measuring the impact of brand marketing to include: public and media relations, brand voice, content & messaging, advertising, photo- and videography, events, website development, social media - Key point of contact with all stakeholders and BUs to ensure marcom goals are being met - Support new business opportunities, media cooperations, brand initiatives, new products and services - Guidance in developing/nurturing brand partnerships that provide brand equity benefits and enhance the guest experience Show less



Watson Farley & Williams

• United Kingdom
• Law Practice
• 700 & Above Employee

• Marketing & Business Development Manager

  • 2015 - 2017

  In charge of Marketing & BD Germany: -Monitoring of the German and international press for public competitive tenders and business opportunities. -Developing the brand by working with the central PR team and cultivating links with local press and legal directories to improve reputation and rankings accordingly. -Devising internal events and conference attendance to develop/maintain market positions matched to the office strategy.-Advising and providing practical assistance to partners in their marketing & business development activities and in promoting the firm’s services and its brand to current and potential clients and the broader market. -Supporting, enthusing and coordinating the German offices and international partners in the management of existing client relationships and the development of new business opportunities. -Identifying campaigns to grow new and existing business. -Managing the German elements of the firm’s marketing information requirements. Show less



Gleiss Lutz

• Germany
• Law Practice
• 400 - 500 Employee

• Business Development Manager

  • 2013 - 2015

  -In charge of the firm’s Relationship Management International: contact for international relationships, cooperation with the Country Relationship Partners, organizing International Legal Advisory Groups, strategic support of the international network. -Determination of target markets and -clients, strategic direction of practice and industry groups. -Development and implementation of the Customer-Relationship-Management strategies for top clients and targets, BD- and Marketing plans, internal and external representation of specific groups and related actions. -Drafting of pitches, supervision and management of the pitch process, support of group leaders and partners for further initiatives. Show less



Santamarina y Steta, S.C.

• Mexico City

• PR, Communications & Marketing Manager

  • 2009 - 2013

  -Implementation of the PR, communications & marketing department: development, introduction, and evaluation of an effective marcom strategy. -Direct firm’s overall marketing and strategic planning programs, as well as external and internal corporate communications. -Supervision and collaboration with outsourced entities as PR, event, and design agencies, in addition to media relations. -Management of corporate identity and branding, handling of marketing tools, and corporate events. -Strategic alliances with national and international organizations and sponsorships. -Facilitation of client development through marketing and client services programs; client satisfaction surveys, client development activities, and special events. -Development and administration of marketing database which includes client and prospect information, mailing list applications, access to financial reports, etc. -Support of the firm’s involvement in various legal networks including coordinating business development and marketing activities. -Design and plan marketing training seminars for attorneys. -Overseeing firm’s electronic marketing efforts including supervision of webpage design and maintenance. -Supervision of team and take staffing and hiring decisions within marketing department. Article: http://www.marketingjuridico.com.br/Presenca-na-midia/Bragging-rights.cfm Source: Latin Lawyer - The Business Law Resource for Latin America Show less



Grupo de Comunicación 365

• Advertising Services
• 1 - 100 Employee

• Client Service Director (Interims Management)

  • 2008 - 2009

  -Direct communication with the agency’s customers helping the company to improve client satisfaction levels, meeting quality standards, and ensuring that projects are profitable. -Coordination of internal partners, such as operations staff, designers, sales personnel and PR to improve service levels. -Supervision of the customer service team and assuring the department's adequate operation when responding to internal and external requests. Key Accounts: BCD Travel, BCD Meetings&Incentives, Coca Cola, CV Directo, Diageo, Ferrari, Hoteles Marquis, Mattel, Nextel, Nokia, Piso 51, Sony, Tommy Hilfiger. Show less



The ARS Group

• United States
• Market Research
• 1 - 100 Employee

• Account Manager

  • 2006 - 2008

  -TV commercial and ad campaign consulting based on market research and marketing strategies. -Project management closely collaborating with the clients’ market research and marketing departments. -Primary business contact providing excellent customer service to accounts, as well as represent client needs and goals within the organization to ensure quality. -Responsible for all client communications, conflict resolution, and compliance on client deliverables and revenue. -Review of all major deliverables (i.e. strategic brief, function spec, tech spec, etc.) to ensure quality standards and client expectations are met. -Relationship building with clients to encourage new business opportunities. Key Accounts: Alen, Bristol Myers, Danone, Henkel, Kellogg ́s, PepsiCo, Wal-Mart Show less



Bayer

• Chemical Manufacturing
• 700 & Above Employee

• PR Assistant

  • 2005 - 2006

  -Managing the flow of information between the company and its internal and external publics, as well as promotion of a favorable image to identify the company with the general public. -Responsible for press contacts and press releases, as well as and employee communication. -Elaboration of internal and external magazines with collaboration of the different business units. -Contact with media, clients and suppliers. -Analysis of media- monitoring, sponsorships and donations, corporate events. Show less



ARD

• Media Production
• 700 & Above Employee

• International Relations

  • 1997 - 2003

  -International coordination of ARD’s regional TV stations for the organization of important sports productions abroad;. -Procurement of TV production materials for international sport productions, as well as procurement and exchange of TV images in collaboration with international broadcasters. -Acquisition of transmission rights. -Support of foreign broadcasters for national sports productions. -Sales of TV images with ARD rights to international broadcasters. -International coordination of ARD’s regional TV stations for the organization of important sports productions abroad;. -Procurement of TV production materials for international sport productions, as well as procurement and exchange of TV images in collaboration with international broadcasters. -Acquisition of transmission rights. -Support of foreign broadcasters for national sports productions. -Sales of TV images with ARD rights to international broadcasters.