Kerst Lehmann

Senior Digital Marketing Manager at three&six
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Contact Information
Location
Boca Raton, Florida, United States, US
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency

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Championship Soccer Player and Scholar Athlete. Multi-lingual. Talented Songwriter/Singer. Digital Marketer. Email Strategist. Kerst is one of the most well-rounded individuals - both personally and professionally - that I've ever met. Upon our first introduction, I was immediately impressed with his professional appearance and his welcoming nature. Just check-out his profile image! And as time goes on, I am impressed by his tireless work habits: more often than not, Kerst is one of the last staff persons to leave the office and he also makes himself available to clients as the project requires. We've worked on numerous accounts together and I'm assured that I can always depend on him.

Steve Kubenez

Kerst was key contributor who performed at a high level during his tenure as an eCommerce intern. He consistently completed his projects ahead of schedule & looked beyond the task at hand by also including a thought provoking strategic perspective. He worked very well on an individual basis & provided leadership to group activities. His primary focus was supporting our Amazon business delivering timely & insightful analytical reports. In addition to his strong performance, Kerst also interacts well with his colleagues. He is articulate, polite, well informed & self motivated. I was very impressed with his desire to not only complete what was required but to always look for additional ways to add value & contribute to our overall performance. I know he would be a great addition to any organization that is in need of a someone who is able to adapt to any professional environment & provide immediate value. He is an excellent employment candidate & I enthusiastically recommend him for any role that he pursues.

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Credentials

  • Google Analytics Individual Qualification Exam
    Google
    Jun, 2020
    - Sep, 2024
  • Search Advertising
    Google
    Aug, 2016
    - Sep, 2024
  • AdWords Fundamentals
    Google
    Jun, 2016
    - Sep, 2024
  • Accredited Professional in Bing Ads
    Microsoft
    May, 2016
    - Sep, 2024
  • Bloomberg Training Program in Commodity, Equity, Fixed Income, and FX Essentials
    Bloomberg
    Oct, 2014
    - Sep, 2024

Experience

    • United Kingdom
    • Hospitality
    • 1 - 100 Employee
    • Senior Digital Marketing Manager
      • Apr 2021 - Present
    • United States
    • Marketing Services
    • 1 - 100 Employee
    • Digital Marketing Consultant
      • Aug 2021 - Jan 2022
    • United States
    • Retail
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Jul 2020 - Apr 2021
    • Events Services
    • Senior Digital Marketing Manager
      • Feb 2019 - Jun 2020

      Formerly Travel Tripper—• Directly responsible for 7-figure media budgets and 8-figure revenue in client revenue (annually)• Managing all digital marketing initiatives & strategic executions for paid search, display, metasearch & social media advertising• Built department across multiple time zones encompassing staff recruitment, training & project management• Led & organized weekly performance meetings with revenue & marketing directors• Conducted dozens of direct sales meetings contributing to a 30% YOY client growth Show less

    • Digital Marketing Strategist
      • Jan 2018 - Feb 2019

    • Digital Marketing Specialist
      • Jan 2017 - Jan 2018

    • United States
    • Software Development
    • 400 - 500 Employee
    • Senior SEM Coordinator
      • Jun 2016 - Jan 2017

      Cendyn Hospitality Marketing Cloud™ is an integrated technology platform with the most complete set of applications available for driving sales and marketing performance, delivering results via two main solution sets. Cendyn/ONE™ provides Hotel CRM and Data-Driven Digital Marketing solutions for growing transient leisure bookings, guest engagement, and loyalty. Cendyn/EVENTS™ provides Event Management and Hotel Sales solutions for capturing group business and streamlining the event sourcing, planning and execution process. Show less

    • CRM Product Coordinator
      • Jan 2015 - Jun 2016

      • Understanding client needs/objectives, develop strategies and recommendations with email marketing specialists to improve key performance metrics and drive revenue• Managing projects involving clients and various internal departments• Identifying, resolving and/or escalating potential client issues• Contacting clients on a regular basis including in-depth weekly or monthly calls to review campaign performance, suggesting additional email marketing strategies and campaign optimizations to continuously improve results• Using IBM Cognos platform on a daily basis to improve client returnAchievements:• Maintained roster of over 20 clients generating ROAS of over 11x (annual average)• Managed & increased Tier 1 client marketing campaign revenue by $2M YOY• Executed cross-departmental responsibilities between CRM, SEM & SEO• Enhanced email marketing deliverability from 90% to 98% YOY Show less

    • United States
    • Higher Education
    • 500 - 600 Employee
    • Student Ambassador
      • Feb 2013 - Dec 2014

      • Assisted in management & organization of individualized daily visitor program • Contributed to improve Lynn University’s Student Ambassador program for the innovative Campus Experience, reaching a 50% increase in enrollment since 2006 (recognized in ‘Inside Higher Ed.’, 2012, and 'New York Times', 2013)• Organized over 1,600 individualized campus experiences for prospective students, achieving an increase in applications by 19% FY13 and visitor numbers by 8%

    • Men's Soccer Scholar Athlete
      • Aug 2012 - Dec 2014

      • Winner of 2 National Championship titles in 2012 and 2014 • Winner of 2 Sunshine State Championships in 2012 and 2014• Winner of Sunshine State Conference Tournament in 2014 • Excelled at the pinnacle of my career as a valuable team player after 19 years of being an athlete• Earned award as a key contributor to the success of the 2014 season

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Internship
      • Apr 2014 - Oct 2014

      Through its innovative fellowship program and annual conference, the Millennium Campus Network is creating the next generation of global leaders on campuses across the world. Internship Program: • Selected to help coordinate an innovative conference focused on world leadership • Assisted in recruitment for the conference by giving dynamic presentations on global development Through its innovative fellowship program and annual conference, the Millennium Campus Network is creating the next generation of global leaders on campuses across the world. Internship Program: • Selected to help coordinate an innovative conference focused on world leadership • Assisted in recruitment for the conference by giving dynamic presentations on global development

    • Manufacturing
    • 300 - 400 Employee
    • Internship
      • May 2014 - Aug 2014

      - Competitive analyses - Promotional analyses - POS report analyses - Analyses of impact on sales for different product categories • Member of the ecommerce department responsible for Amazon.com account • Opened a new case to emphasize on growth opportunities for eCommerce department • Gathered and analyzed extensive data to improve forecasting and making pro-­active decisions in order to save spending and cut costs - Competitive analyses - Promotional analyses - POS report analyses - Analyses of impact on sales for different product categories • Member of the ecommerce department responsible for Amazon.com account • Opened a new case to emphasize on growth opportunities for eCommerce department • Gathered and analyzed extensive data to improve forecasting and making pro-­active decisions in order to save spending and cut costs

    • Internship
      • Aug 2011 - Oct 2011
    • Germany
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Internship
      • Aug 2008 - Sep 2008
    • Germany
    • Civic and Social Organizations
    • Mandatory Civilian Service
      • Aug 2007 - May 2008

Education

  • Lynn University
    Master of Business Administration (M.B.A.), Marketing
    2012 - 2014
  • Lynn University
    Master of Business Administration (M.B.A.), Finance and Investment Management
    2012 - 2014
  • Technische Universität Chemnitz
    Bachelor of Science (BSc), Business Administration and Mechanical Engineering, Product Development & B2B-Marketing
    2008 - 2012

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