Kerry Tracy
SVP Advertising at Podbean- Claim this Profile
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Bio
Experience
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Podbean
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United States
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Technology, Information and Internet
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1 - 100 Employee
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SVP Advertising
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Apr 2022 - Present
Podbean is one of the most trusted names in podcasting, founded in 2007 and hosting over 660K podcasts. Podbean’s ad platform offers one of the largest selections of global podcasts: Over 34,000 podcasts available on the Ads Marketplace. As the Head of Sales, I serve as the primary point of contact for media agencies and brands. Building business development partnerships with our brand, agency and DSP partners with brand suitability and attribution tools to help guide growth. Podbean is one of the most trusted names in podcasting, founded in 2007 and hosting over 660K podcasts. Podbean’s ad platform offers one of the largest selections of global podcasts: Over 34,000 podcasts available on the Ads Marketplace. As the Head of Sales, I serve as the primary point of contact for media agencies and brands. Building business development partnerships with our brand, agency and DSP partners with brand suitability and attribution tools to help guide growth.
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Digitent
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United States
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Advertising Services
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1 - 100 Employee
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President/Co-Founder
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Jan 2018 - Apr 2022
Digitent Podcasts is growing a collective of influencers in the health and wellness category. We believe in the power of podcasting for brands and the cultural shift towards wellness. Our first original show, Food of the Gods, explores nutrition and training of elite athletes and uses the social reach of the athletes, teams and leagues to reach audiences beyond just audio. Our network of mental health, fitness and wellness experts help grow, inform, entertain and inspire our listeners and… Show more Digitent Podcasts is growing a collective of influencers in the health and wellness category. We believe in the power of podcasting for brands and the cultural shift towards wellness. Our first original show, Food of the Gods, explores nutrition and training of elite athletes and uses the social reach of the athletes, teams and leagues to reach audiences beyond just audio. Our network of mental health, fitness and wellness experts help grow, inform, entertain and inspire our listeners and social followers. Show less Digitent Podcasts is growing a collective of influencers in the health and wellness category. We believe in the power of podcasting for brands and the cultural shift towards wellness. Our first original show, Food of the Gods, explores nutrition and training of elite athletes and uses the social reach of the athletes, teams and leagues to reach audiences beyond just audio. Our network of mental health, fitness and wellness experts help grow, inform, entertain and inspire our listeners and… Show more Digitent Podcasts is growing a collective of influencers in the health and wellness category. We believe in the power of podcasting for brands and the cultural shift towards wellness. Our first original show, Food of the Gods, explores nutrition and training of elite athletes and uses the social reach of the athletes, teams and leagues to reach audiences beyond just audio. Our network of mental health, fitness and wellness experts help grow, inform, entertain and inspire our listeners and social followers. Show less
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Working Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Chief Executive Officer/Co-Founder
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Aug 2005 - Apr 2022
As co-founder & CEO, our team has grown Working Media Group into a major independent media planning, buying and analytics agency with a proven record of helping clients grow their brands in B2C and B2B. We partner with in-house marketing teams and creative agencies to navigate the transformative media world delivering strategic and fully integrated marketing solutions across all media channels including digital, programmatic, mobile, social, traditional, brand content and strategy. With over 25… Show more As co-founder & CEO, our team has grown Working Media Group into a major independent media planning, buying and analytics agency with a proven record of helping clients grow their brands in B2C and B2B. We partner with in-house marketing teams and creative agencies to navigate the transformative media world delivering strategic and fully integrated marketing solutions across all media channels including digital, programmatic, mobile, social, traditional, brand content and strategy. With over 25 years of experience in media, marketing and sales, my background of working with Fortune 500 clients provide a best practice approach with clients. WMG works with small to midsize companies in the DTC category. • Built from startup to $40 million in sales. Inc Magazine 500 #20 overall Show less As co-founder & CEO, our team has grown Working Media Group into a major independent media planning, buying and analytics agency with a proven record of helping clients grow their brands in B2C and B2B. We partner with in-house marketing teams and creative agencies to navigate the transformative media world delivering strategic and fully integrated marketing solutions across all media channels including digital, programmatic, mobile, social, traditional, brand content and strategy. With over 25… Show more As co-founder & CEO, our team has grown Working Media Group into a major independent media planning, buying and analytics agency with a proven record of helping clients grow their brands in B2C and B2B. We partner with in-house marketing teams and creative agencies to navigate the transformative media world delivering strategic and fully integrated marketing solutions across all media channels including digital, programmatic, mobile, social, traditional, brand content and strategy. With over 25 years of experience in media, marketing and sales, my background of working with Fortune 500 clients provide a best practice approach with clients. WMG works with small to midsize companies in the DTC category. • Built from startup to $40 million in sales. Inc Magazine 500 #20 overall Show less
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Time Inc.
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United States
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Book and Periodical Publishing
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700 & Above Employee
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Managing Director
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Dec 1999 - Jul 2005
• Developed sales strategy to sell multimillion dollar CRM programs consisting of Time Inc’s content, database, direct marketing and digital capabilities • Established new incremental sales of $15,000,000 within 18 months. Reported to President • Developed and maintained major accounts: American Express, Unilever, Pfizer • Developed sales strategy to sell multimillion dollar CRM programs consisting of Time Inc’s content, database, direct marketing and digital capabilities • Established new incremental sales of $15,000,000 within 18 months. Reported to President • Developed and maintained major accounts: American Express, Unilever, Pfizer
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Delta Air Lines
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United States
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Airlines and Aviation
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700 & Above Employee
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Publisher
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Jan 1996 - Dec 1999
• Responsible for the development and successful launch which included Market Research, Market Planning, New Business Development, Public Relations, Sales Management. Reported to CEO. • Built sales from $0 to $6,000,000 in less than 18 months. Advertisers included auto, travel and affluent lifestyle brands. • Increased second year of sales by 50%. • Responsible for the development and successful launch which included Market Research, Market Planning, New Business Development, Public Relations, Sales Management. Reported to CEO. • Built sales from $0 to $6,000,000 in less than 18 months. Advertisers included auto, travel and affluent lifestyle brands. • Increased second year of sales by 50%.
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Kerry Publishing Corp.
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New York, United States
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President & Founder
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Aug 1986 - Dec 1996
• Kerry Publishing produced restaurant guides which were sold in over 2000 retail stores and bought by over 200 corporations. Kerry Publishing developed one of the first national online restaurant guides www.kerrymenu.com in 1995. The company was sold in 1996. • Kerrymenu was chosen as the exclusive restaurant guide on Pipeline, CompuServe, Prodigy, Telerate and Reuters. Non-exclusive on America Online. • Kerry Publishing produced restaurant guides which were sold in over 2000 retail stores and bought by over 200 corporations. Kerry Publishing developed one of the first national online restaurant guides www.kerrymenu.com in 1995. The company was sold in 1996. • Kerrymenu was chosen as the exclusive restaurant guide on Pipeline, CompuServe, Prodigy, Telerate and Reuters. Non-exclusive on America Online.
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Education
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Bentley University
Bachelor of Science - Marketing/Management -
Northwestern University - Kellogg School of Management
Executive Management - Strategic Marketing Communications