Experience

defibshop

• United Kingdom
• Medical Device
• 1 - 100 Employee

• Head of Marketing & PR

  • Jun 2019 - Present

  defibshop are a leading UK supplier of defibrillators, consumables, storage, signage and training across all industries. We are commited to equipping everyone with the skills and knowledge to save a life and passionate about making as many businesses and communities heartsafe.My role is to promote the message of defibrillation and dispell the myths. - Management of e-commerce website, revenue increase 58% target to actual, CRO 3-5%- Automation of user journey and communication in line with migration of 2,500 products from M1 to M2 website- ROI average up from £4.52pcm to £9.68pcm per £1 spent- Growth of social channels by 58% - Develop, manage and drive lead generation strategies through digital and traditional channels - PPC, SEO, retargeting, email, website optimisation (CRO), google analytics, UX, CRM, direct mail- Systems used include Magento v2, Hubspot, Xero, Salesforce, Adobe Creative Suite, Google Suite- Member of Senior Leadership Team- Manage team of 4 and all associated tasks ie workload, PDR's, KPI's, training, mentoring



Imperative Training

• United Kingdom
• Professional Training and Coaching
• 1 - 100 Employee

• Marketing Manager

  • Jun 2019 - Present



Johnson Controls

• Ireland
• Industrial Machinery Manufacturing
• 700 & Above Employee

• EMEA Marketing Communications Manager

  • Jan 2018 - Jun 2019

  To communicate benefits of fire detection technology advances and support strategic sales growth within internal and external customer delivery channels, including email automation (Pardot), lead generation, new product introduction, social, collateral, events, agency control, PR, brand management, budget control, deadline management across the EMEA geography,Achievements:- Implementation of GDPR regulation to ensure 100% opt in compliance- NPI of Visual Alarm Devices (VADs) & Visual Indication Devices (VIDs)- Successful organisation of exhibitions (12 within 9 months) throughout the EMEA territory- Monthly statistic reporting to show lead generation via multi channel mix.



Cygnet Texkimp

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Marketing and Communications Manager (part of Cygnet Group)

  • Jun 2015 - Aug 2017

  Create, develop & deliver a marketing, brand, communications & PR strategy for the Cygnet Group & its individual companies. Manage the marketing budget to maximise ROI. Work closely with Group board, senior management team & various business stakeholders, suppliers & customers towards the realisation of the overall marketing & communications vision.Achievements:- Uplift of website hits by 54%- Crisis management during CEO serious illness- External PR uptake at 100%- Mentoring of Logistics Manager in Diploma marketing module - result = distinction- Gaining respect & confidence of shop floor teamResponsibilities:- Defining the sales & marketing strategy in line with the vision of the Board of Cygnet, ensuring all elements of risk, opportunity, control & process are covered- Managing the overall marketing budgets & KPI’s to measure ROI- Brand management to ensure message sent to market is coherent & in line with the company vision, i.e. website management, social media management, literature standardisation, exhibitions etc- Ensure all individual Cygnet Group companies inc. Cygnet USA & Cygnet China are branded individually but with a strong central common vision- Effective promotion of cap-ex projects & delivery of the best marketing & exhibition material possible- Production of sales collateral & written, visual & verbal communications- Organisation of group events, exhibition & project management for multi-channel campaigns- Website development, photography, brochure & video production- Market research, competitor analysis & product take up, working closely with sales- Assisting with customer & supplier relationship development- Digital marketing including SEO & PPC- Managing press campaigns & PR agency- Social media via all channels across the companies- Working with local schools to educate the next generation & promote engineering- 3 direct line reports. Management of workloads, appraisals, training, progression



Cygnet Group Ltd

• United Kingdom
• Industrial Machinery Manufacturing
• 1 - 100 Employee

• Group Communications Manager

  • Jun 2015 - Aug 2017



Secc Oil & Gas

• United Kingdom
• Oil and Gas
• 1 - 100 Employee

• Group Communications Manager (part of Cygnet Group)

  • Jun 2015 - Aug 2017



Perpetual Partnerships Ltd

• United Kingdom
• Staffing and Recruiting
• 1 - 100 Employee

• Group Communications Manager (part of Cygnet Group)

  • Jun 2015 - Aug 2017



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• Marketing Consultant

  • Jul 2014 - Jun 2015

  Management and implementation of Gasification technology marketing plan; Involvement in strategic positioning and segmentation of customers pertinent to technology streams; Internal communication campaigns; Strategic review of the Global Solutions area of the .com website; Input, review, proof and implementation of supplements/videos/ white papers onto website; Organisation of global events; Instigation of social media use across Global Solutions area.Achievements:- Through the use of social media directing to a newly added page within my responsible area of the .com website (Global Solutions) (www.shell.com/gasvaluechain) the page achieved top no of hits on all of Shell.com website in March 2015 from source of social media, along with top performing post on facebook for the year to date, and top tweet for March. The Global Solutions area of the site itself saw 5 fold spike- Arranging exhibitions remotely in China- Being able to show through Google Analytics performance of individual website pages & address shortcomings – this had not been looked at before- Becoming main point of contact between colleagues and web team in London & India



Keep it Simple

• Advertising Services
• 1 - 100 Employee

• Director

  • Apr 2009 - Jun 2015

  Our marketing and communication approach is simple - provide straight forward support, strip away the jargon, hype and frills & tell your story in the right way to the right people. It’s about an inventive but practical spirit and giving you what you actually need. Our marketing and communication approach is simple - provide straight forward support, strip away the jargon, hype and frills & tell your story in the right way to the right people. It’s about an inventive but practical spirit and giving you what you actually need.



Pozzoni Architecture Limited

• United Kingdom
• Architecture and Planning
• 1 - 100 Employee

• Marketing Consultant

  • 2010 - Jul 2014

  Pozzoni LLP is an award winning, innovative and forward thinking architectural practice with offices in Manchester and London.Established in 1983 we provide architectural and master planning services, with proven experience of delivering projects in sectors including leisure, care, education, offices, hospitality, mixed use, commercial, retail, industrial and housing.My responsibilities lie in harnessing the potential of the marketing capacity with a concentration on web, social & PR across all sectors - education, care, retail, hospitality, leisure, housing and industrial. I am also responsible for the commissioning of photographs, completion of award entries, and involvement in event organisation. I keep weekly analytics re web,social and PR, content write and proof.Achievements:- Website visits up 49% with no additional spend on the system (Google Analytics)- Steadily growing social media audience- Best small stand design at CIH- Response rate to customer care survey 52%- When a cynical partner walked in from a conference and said he now understood the value of PR as people were commenting on Pozzoni being all over the press



Kinetic plc

• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Manager

  • Apr 2000 - Mar 2009

  Integration of the marketing department to a company with no marketing ethos. 8 niche divisions over 11 industry sectors to tailor marketing from, retaining an individual bias within the uniformity of the company. Company brand, image & values to be enhanced, communicated & protected through all channels adopted - website, email, literature, sms, branch fitting, job boards, promotional items, exhibitions, mailings, PR, advertising.Achievements:- Turnaround time of e-communication reduced from 48 hours to 30 minutes. ROI average £8.40 per £1 spent. Full Data protection compliance- Utilisting CRM system to send 5,000 monthly sector specific industry communications - Opt out rates 0.2%. ROI average £6.76 per £1 spent- Job boards ROI average £12.38 per £1 spent- Ability to track £’s down to timesheet level highlighting £1m profit from email activity over 12 month period- Make It in Manufacturing saw thousands of 14-19 year olds engage with the Kinetic stand through the millionaire game and learn about manufacturing. The stand was constantly busy for the full three days- Experiential campaigns included blow football, world cup planners. ROI average £13.33 per every £1 spent

• IT Support

  • May 1998 - Apr 2000

  To support the IT system across nationwide branches of the company involving multi site system support for Adapt database on SCO UNIX platform, Escala Financial/Payroll system, Novell, LAN & WAN, system development using CLIP programming, disposal of records to BS EN ISO9002 accreditation.