Experience

Destin-Fort Walton Beach

• United States
• Leisure, Travel & Tourism
• 1 - 100 Employee

• Destination Stewardship Manager

  • Dec 2020 - Present

  Striving to elevate the experience in Destin-Fort Walton Beach, Florida for visitors and locals alike through community engagement, placemaking and product development.

• Marketing & Communications Manager

  • Oct 2018 - Dec 2020

  Responsible for the development and implementation of all marketing and communications strategies of the brand, including the rebrand and launch of Destin-Fort Walton Beach, Florida.

• Public Relations Manager

  • Jun 2017 - Oct 2018

  Responsible for public relations efforts including media and crisis management, as well as social media and email marketing for Destin-Fort Walton Beach, Florida.



Southern Vacation Rentals

• United States
• Hospitality
• 1 - 100 Employee

• Advertising and Marketing Manager

  • Jan 2016 - Jun 2017

  • Oversee and manage the advertising efforts of a dynamic team responsible for marketing the services of a residential leasing and real estate business, as well as the largest locally owned vacation rental company in Florida• Manage department objectives by setting goals, reporting and responding to market conditions and communicating with team• Coordinate with media to negotiate buys, trade deals and placement in print and online advertising• Maintain public relations with local organizations including area chambers of commerce and tourist development councils• Work closely with departments within the company to coordinate efforts, including sales and business development• Track marketing efforts using Google Analytics and Google Webmaster Tools, as well as in-house systems, to measure each success in terms of return on investment, as well as audience reach and brand awareness Show less

• Marketing Coordinator

  • Feb 2011 - Jan 2016

  • Coordinated search engine optimization efforts across eight websites through link building, keyword analysis and content creation• Executed email marketing campaigns, including email design and audience targeting, as well as ensured effective guest correspondence via mobile app• Responsible for social media marketing of multiple companies across a variety of channels including Facebook, Twitter, Instagram, Google+, Pinterest and YouTube with experience in targeted advertising campaigns • Published and distributed company press releases, in addition to coordinating and attending company sponsorships and events Show less



Gilmore Insurance & Bonding, Inc.

• United States
• Insurance
• 1 - 100 Employee

• Marketing Manager

  • 2009 - 2011

  • Used target market analysis to design and implement marketing plan that included ongoing sales promotions and campaigns, website redesign, and addition of social networking to business plan • Tracking and reporting of the return on investment of each efforts’ results • Used target market analysis to design and implement marketing plan that included ongoing sales promotions and campaigns, website redesign, and addition of social networking to business plan • Tracking and reporting of the return on investment of each efforts’ results



Vanguard Bank

• Niceville, FL

• Management Associate

  • 2006 - 2008

  • Received extensive training in sales, marketing, business management, customer service, leadership and interpersonal skills as a part of Management in Training program • Served primary function in coordinating special projects and events • Received extensive training in sales, marketing, business management, customer service, leadership and interpersonal skills as a part of Management in Training program • Served primary function in coordinating special projects and events