Kerry Schneider
Director of Marketing at All American Heating & Plumbing, Inc.- Claim this Profile
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Bio
Ross Ritchey
When I met Kerry she was starting one of the most challenging tasks I can imagine attempting -> starting at a new job directing the companies efforts in both Marketing and Project Management. To be honest - I expected her to fail. But that was before I got to know Kerry. Kerry is one of the most driven individuals I have had the pleasure of meeting in my life. She came into World Synergy as a force to be reckoned with, deftly managing the Marketing team while giving the Project Management process a complete overhaul. She picked up the management of one of the companies largest projects on day one, and saw it through to successful completion - all while implementing a new PM process, professionally dealing with abusive customers and working with a management team that did not support her efforts. I'm still not sure how she was able to be successful in that company, but she was successful beyond measure and truly left the company in a better place than she found it. I sincerely hope that our paths cross again professionally, because I know that any company she is a part of will benefit as a result of her efforts.
Alyssa McQuillen
Kerry’s digital marketing knowledge and expertise has been proven again and again throughout her career, with more than 15 years of driving ROI through successful digital marketing campaigns. Her strategic thinking, project management experience and content writing skills comprise the full package. She is a great mentor and I am personally thankful our paths crossed and we had the opportunity to work together.
Ross Ritchey
When I met Kerry she was starting one of the most challenging tasks I can imagine attempting -> starting at a new job directing the companies efforts in both Marketing and Project Management. To be honest - I expected her to fail. But that was before I got to know Kerry. Kerry is one of the most driven individuals I have had the pleasure of meeting in my life. She came into World Synergy as a force to be reckoned with, deftly managing the Marketing team while giving the Project Management process a complete overhaul. She picked up the management of one of the companies largest projects on day one, and saw it through to successful completion - all while implementing a new PM process, professionally dealing with abusive customers and working with a management team that did not support her efforts. I'm still not sure how she was able to be successful in that company, but she was successful beyond measure and truly left the company in a better place than she found it. I sincerely hope that our paths cross again professionally, because I know that any company she is a part of will benefit as a result of her efforts.
Alyssa McQuillen
Kerry’s digital marketing knowledge and expertise has been proven again and again throughout her career, with more than 15 years of driving ROI through successful digital marketing campaigns. Her strategic thinking, project management experience and content writing skills comprise the full package. She is a great mentor and I am personally thankful our paths crossed and we had the opportunity to work together.
Ross Ritchey
When I met Kerry she was starting one of the most challenging tasks I can imagine attempting -> starting at a new job directing the companies efforts in both Marketing and Project Management. To be honest - I expected her to fail. But that was before I got to know Kerry. Kerry is one of the most driven individuals I have had the pleasure of meeting in my life. She came into World Synergy as a force to be reckoned with, deftly managing the Marketing team while giving the Project Management process a complete overhaul. She picked up the management of one of the companies largest projects on day one, and saw it through to successful completion - all while implementing a new PM process, professionally dealing with abusive customers and working with a management team that did not support her efforts. I'm still not sure how she was able to be successful in that company, but she was successful beyond measure and truly left the company in a better place than she found it. I sincerely hope that our paths cross again professionally, because I know that any company she is a part of will benefit as a result of her efforts.
Alyssa McQuillen
Kerry’s digital marketing knowledge and expertise has been proven again and again throughout her career, with more than 15 years of driving ROI through successful digital marketing campaigns. Her strategic thinking, project management experience and content writing skills comprise the full package. She is a great mentor and I am personally thankful our paths crossed and we had the opportunity to work together.
Ross Ritchey
When I met Kerry she was starting one of the most challenging tasks I can imagine attempting -> starting at a new job directing the companies efforts in both Marketing and Project Management. To be honest - I expected her to fail. But that was before I got to know Kerry. Kerry is one of the most driven individuals I have had the pleasure of meeting in my life. She came into World Synergy as a force to be reckoned with, deftly managing the Marketing team while giving the Project Management process a complete overhaul. She picked up the management of one of the companies largest projects on day one, and saw it through to successful completion - all while implementing a new PM process, professionally dealing with abusive customers and working with a management team that did not support her efforts. I'm still not sure how she was able to be successful in that company, but she was successful beyond measure and truly left the company in a better place than she found it. I sincerely hope that our paths cross again professionally, because I know that any company she is a part of will benefit as a result of her efforts.
Alyssa McQuillen
Kerry’s digital marketing knowledge and expertise has been proven again and again throughout her career, with more than 15 years of driving ROI through successful digital marketing campaigns. Her strategic thinking, project management experience and content writing skills comprise the full package. She is a great mentor and I am personally thankful our paths crossed and we had the opportunity to work together.
Experience
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All American Heating, Inc.
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United States
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Consumer Services
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1 - 100 Employee
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Director of Marketing
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Jun 2020 - Present
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Sherwin-Williams
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United States
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Chemical Manufacturing
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700 & Above Employee
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Senior UX Content Strategist
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Jun 2019 - Apr 2020
Fortune 100 industry leader, paints and coatings manufacturing category• Set training and communications content strategy for global Digital Workplace transformation, migrating 61,000 users in seven global regions to Microsoft Office 365• Drew 20% of the workforce for initial visits, increased daily page views and on-page time by 25% for SharePoint project intranet site through UX reorganization • Used site as content hub with pillars, and created and placed traffic drivers in various internal channels• Drove adoption of O365 through by providing 20+ instructional videos for Teams, SharePoint, Outlook and OneDrive, delivered via SharePoint siteo Produced videos in Camtasia or in-house Brandlive studio with external partner; directed or performed all tasks including script writing, recording, voice over, and editing• Wrote How-to Guides and other collateral with step-by-step instructions for specific task completion within O365 • Acted as liaison with global regional leadership, and managed translation and publication of all content in 13 languages• Monitored KPIs with Google Analytics and Google Tag Manager; adjusted messaging as indicated
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World Synergy
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Director of Marketing and Project Services
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Mar 2018 - Jun 2019
Multi-purpose agency offering solutions in marketing, IT, and custom applications development• Headed Marketing and Project Management practices, delivering measurable results, on schedule and on budget, for industrial and B2B clients including Benefit Advisors Network, NSL Analytical, Inc., Innoplast, Exair, Inc., and others• Achieved client growth with tactics including content marketing and marketing automation, SEO/PPC, display, social media, and special events • Assured client satisfaction by supervising marketing account strategists, creative directors, and researchers; mentored copywriting and strategy resources and mandated quality control improvements • Improved project success by revamping internal project management model; created standards for job structure, workflow, time entry, job costing, and resource management using NetSuite ERP• Increased clients’ user delight and engagement, and overall ROI for custom applications projects with budgets up to $250,000 by implementing an improved, hybrid Waterfall/Agile process
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Marketing Manager
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Oct 2017 - Mar 2018
Metrics-focused, results-oriented, marketing agency focused on B2B/industrial/engineering clients• Led multi-functional team in successful strategic planning and management of assigned client marketing and advertising programs, including for agency's largest client, Littelfuse, Inc.• Drove qualified lead generation through execution of digital marketing campaigns centered around content pillars; crafted content including blogs, website copy, social media posts, emails, SEO/PPC, and other tactics to fill and nurture funnel• Monitored and reported campaign analytics with Hubspot and Google Analytics• Improved estimating; scope, schedule and budget management; and increased client success on web projects by overhauling agency's web development process with a hybrid Waterfall/Agile system• Wrote and managed client website content in WordPress, HubSpot, and Pardot systems
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Cardinal Health
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United States
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Hospitals and Health Care
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700 & Above Employee
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Content Marketing Manager, eCommerce
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Dec 2016 - Jun 2017
• Spearheaded new content marketing and social media programs for www.edgepark.com, a B2C e-commerce site, to fostered user trust and loyalty, expand patient relationships, educate customers, and counter negative sentiment through user engagement• Achieved executive buy-in on content strategy through situational, SWOT, and competitive analyses• Identified and monitored audience media preferences using tools like surveys, keywords, and other analyses in Google Analytics, Alexa, Facebook, and Twitter for on-target channel selection• Implemented content governance system including legal and compliance reviews, obtaining approval for posting via hybris content management module (WCMS) and Sprout Social
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Product Manager, eCommerce
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Oct 2012 - Dec 2016
• Managed www.edgepark.com ($250M in annual revenue and 40,000 SKUs.) Oversaw all updates to content and functionality, including backlog enhancements ¬¬¬¬¬and defect fixes, and enterprise projects• Increased Edgepark web order percentage from 16% to 35% over four years• Drove UX improvements by defining user stories, process flows, specifications, and overseeing testing for:o Upgrade to ICD-10 diagnostic coding system, as mandated by Congresso "Zip Line" quick checkout process, used by 40% of customerso Patient Track order tracking module for diabetes device customers, giving visibility to orders maintained in OnBase; reduced customer service costs by $125k• Played pivotal role in developing scoring matrix and grooming backlog for sprints and code releases • Ran content work stream for $6M Edgepark.com replatform project, developing UX, educational, and promotional site content; sourced and managed external writers and reviewers
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MJH Life Sciences®
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United States
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Media Production
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500 - 600 Employee
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Manager - Custom Media/Special Projects
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Jan 2009 - Oct 2012
• Achieved success in print, interactive, video, and other custom media projects for major pharmaceutical clients including Allergan, U.S.A., Alcon Laboratories, Pfizer, Inc., and Medtronic • Increased department profitability by 35% in first year by implementing MarketingPilot ERP for more accurate program estimation and streamlined process management• Executed inaugural Glaucoma 360 New Horizons conference for Glaucoma Research Foundation• Produced six-part webinar series on electronic health records, for six technology companies
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DigiKnow
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United States
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Advertising Services
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1 - 100 Employee
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Account Manager
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Sep 2005 - Nov 2008
Digital marketing agency creating campaigns, websites, and applications to promote client offerings• Led development and implementation efforts for projects as large as $500,000 on behalf of Advance Auto Parts, Nestlé USA, The Cleveland Browns, and Hitachi Medical Systems of America• Controlled project budgets and timelines to keep teams on task and achieve schedule target• Repeatedly requested as project manager by clients Digital marketing agency creating campaigns, websites, and applications to promote client offerings• Led development and implementation efforts for projects as large as $500,000 on behalf of Advance Auto Parts, Nestlé USA, The Cleveland Browns, and Hitachi Medical Systems of America• Controlled project budgets and timelines to keep teams on task and achieve schedule target• Repeatedly requested as project manager by clients
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Education
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John Carroll University
Master of Arts, Mental Health Counseling/Community Counseling -
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Ohio University
Bachelor of Business Administration (B.B.A.), Marketing, International Business
Community
