Experience

Canteen Australia

• Australia
• Non-profit Organizations
• 1 - 100 Employee

• Head of Marketing and Communications

  • Dec 2016 - Present

  I lead a fantastic Marketing and Communications team at Canteen Australia, one of the country’s most trusted not-for-profit organisations, as well as its partner organisation CanTeen Aotearoa. Our work drives greater brand equity for both organisations through a process of ongoing brand diagnosis, strategy development and effective tactical execution across owned, earned, paid and shared media.

• National Media & Communications Manager

  • May 2013 - Dec 2016

  I have a broad range of marketing communications responsibilities including brand management, media relations, digital strategy and publications.



Heart Foundation

• Australia
• Wellness and Fitness Services
• 200 - 300 Employee

• Media & Communications Manager

  • May 2011 - May 2013

  As part of the national media and communications team, I took a lead role in providing strategic communications advice for several of the Heart Foundation’s key areas of work and handled major media enquiries on an almost daily basis. I was also in charge of social media strategy development as well as being the primary content developer and moderator for the organisation's Facebook and Twitter accounts.

• NSW Media and Communications Manager

  • Apr 2008 - May 2011

  As the NSW Media and Communications Manager, my responsibilities included acting as the primary contact for all NSW media outlets and journalists and providing strategic advice and support to the CEO and local health and fundraising teams. Media coverage in NSW rose substantially during my time in the role with the Heart Foundation receiving more than double the media mentions in 2010 compared to 2008.



British Lung Foundation

• United Kingdom
• Non-profit Organizations
• 1 - 100 Employee

• Press Officer

  • Jul 2007 - Mar 2008

  As the sole press officer at the British Lung Foundation (BLF), I was responsible for developing PR strategy for several national campaigns and negotiating internally to ensure adoption of media strategy. During my time at the BLF, I managed the communications effort for two of the charity’s three national campaigns, achieving an average 25% increase in coverage. I also developed new campaign messaging to support the charity’s strategic goal of expanding membership beyond its largely elderly support base.



Sunrise Radio

• News Editor

  • May 2006 - Jul 2007

  I was made News Editor after just three months in a broadcast journalist position, which involved assuming a great deal of responsibility very quickly. My role was to set the news agenda for the day and manage my team of three staff while also news-reading on both stations’ flagship breakfast programs, which involved working to very tight deadlines. I was made News Editor after just three months in a broadcast journalist position, which involved assuming a great deal of responsibility very quickly. My role was to set the news agenda for the day and manage my team of three staff while also news-reading on both stations’ flagship breakfast programs, which involved working to very tight deadlines.



BBC Radio 5 Live

• Media Production
• 1 - 100 Employee

• Producer

  • Mar 2005 - May 2006

  During a two-week work experience placement with this national station, I impressed the editor and secured paid freelance work on a weekly basis for the next 14 months. Responsibilities in this position included preparing detailed briefings on complex interview topics and writing scripts for news items, longer interviews and discussion programs. During a two-week work experience placement with this national station, I impressed the editor and secured paid freelance work on a weekly basis for the next 14 months. Responsibilities in this position included preparing detailed briefings on complex interview topics and writing scripts for news items, longer interviews and discussion programs.