Marketing and Advertising Manager

• Sep 2022 - Present

Digital Ad Specialist

• Nov 2019 - Sep 2022

๏ Develop and execute digital advertising strategy to generate e-commerce sales and email leads (allocate advertising budget, test ad platforms, ideate and launch campaigns, competitor and industry trend analysis, keyword research, etc.) ๏ Collaborate with ecommerce manager, creative team and social media team in order to create or obtain creative assets and/or develop advertising offers ๏ Optimize advertising campaigns based on company objectives and campaign performance ๏ Report topline campaign metrics (KPIs) on a weekly and monthly basis Show less

Digital Marketing Manager

• Mar 2014 - Nov 2019

--Responsibilities-- Ecommerce Manager ๏ Works with graphic design, developer, content writers and data entry to effectively drive projects from concept to completion on time and on budget ๏ Prepares and organizes site maps, product information, and all other web content Facebook Advertiser ๏ Generates leads and online sales using Facebook ads ๏ Collaborates with developer and graphic design to create landing pages, advertising graphics ๏ Writes advertising copy ๏ Measures and reports campaign results Content/Data Entry Supervisor ๏ Hired, trained, and managed copywriters, social media managers, and data entry associates ๏ Conducts performance reviews, motivates team members and creates strategies to boost productivity --Top Achievements-- ๏ Created ecommerce sale calendar which generates an average of $250,000 net profit each year ๏ Developed project management systems to better track web and social media projects ๏ Brings in high quality leads daily for two spa businesses (CPC between $0.40 - $2.50) Show less

Temporary WW Marketing Analyst

• Dec 2013 - Mar 2014

๏ Updated product database by inputting data from product profiles and category tracking reports ๏ Prepared and analyzed reports for product feasibility and market sales ๏ Created PowerPoint presentations for proposals, procedural guidelines, and competitive research ๏ Shipped product samples to international manufacturing facilities via Fedex ๏ Updated product database by inputting data from product profiles and category tracking reports ๏ Prepared and analyzed reports for product feasibility and market sales ๏ Created PowerPoint presentations for proposals, procedural guidelines, and competitive research ๏ Shipped product samples to international manufacturing facilities via Fedex

Freelance Writer

• Jun 2011 - Mar 2014

๏ Wrote engaging blog articles for search engine optimization client ๏ Wrote engaging blog articles for search engine optimization client

Project Manager

• Nov 2011 - Aug 2013

๏ Facilitated communication between commercial bank clients and internal appraisal team ๏ Created summary appraisal reports (wrote copy, prepared asset listing, created charts and tables) ๏ Researched and prepared copy for machinery and equipment monitors (e.g. Textiles, Plastics Processing) ๏ Facilitated communication between commercial bank clients and internal appraisal team ๏ Created summary appraisal reports (wrote copy, prepared asset listing, created charts and tables) ๏ Researched and prepared copy for machinery and equipment monitors (e.g. Textiles, Plastics Processing)

Social Media Manager

• Jul 2011 - Oct 2011

๏ Recommended and executed digital/social media strategies to achieve client objectives ๏ Monitored campaigns and generated reports with key metrics ๏ Developed social media workflow and procedure ๏ Created and maintained small business social media accounts (e.g. FaceBook, Twitter, YouTube) ๏ Wrote copy for blog entries, press releases, status updates, and other marketing documents ๏ Recommended and executed digital/social media strategies to achieve client objectives ๏ Monitored campaigns and generated reports with key metrics ๏ Developed social media workflow and procedure ๏ Created and maintained small business social media accounts (e.g. FaceBook, Twitter, YouTube) ๏ Wrote copy for blog entries, press releases, status updates, and other marketing documents

Marketing Coordinator

• Sep 2010 - Aug 2011

๏ Coordinated the development of the Survival Tax Kit ๏ Set-up ecommerce site through Volusion ๏ Facilitated meetings with web designer, product designer and printing company ๏ Proofread and edited product book ๏ Generated sales reports ๏ Maintained company blog, FaceBook, Twitter, and LinkedIn ๏ Coordinated the development of the Survival Tax Kit ๏ Set-up ecommerce site through Volusion ๏ Facilitated meetings with web designer, product designer and printing company ๏ Proofread and edited product book ๏ Generated sales reports ๏ Maintained company blog, FaceBook, Twitter, and LinkedIn

Temporary Analyst

• Jan 2010 - Oct 2010

๏ Reconciled commission accrual accounts ๏ Created journal entries in SAP Business One ๏ Created schedules and generated reports for financial audit ๏ Proofread and edited product book ๏ Generated sales reports ๏ Assisted with administrative tasks such as filing, sorting mail, and drafting letters ๏ Reconciled commission accrual accounts ๏ Created journal entries in SAP Business One ๏ Created schedules and generated reports for financial audit ๏ Proofread and edited product book ๏ Generated sales reports ๏ Assisted with administrative tasks such as filing, sorting mail, and drafting letters