Experience

High Hopes Development Center

• United States
• Education
• 1 - 100 Employee

• Marketing and Development

  • May 2017 - Present

  Responsible for supporting the fundraising initiatives, community relations, and overall marketing of the High Hopes Development Center organization and brand. Primary responsibilities of the Development and Marketing position include grant research, writing, documentation and reporting; fundraiser event coordination including planning, documentation, execution, capital campaign and follow-up; donor database maintenance and reporting; supporting the marketing efforts of the organization as a whole as well as the specific marketing needs of the preschool and clinic. Show less



World Book, Inc.

• United States
• Book and Periodical Publishing
• 100 - 200 Employee

• Educational Sales Consultant

  • Jul 2016 - May 2017



PENCIL

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Program Director of the LP PENCIL Box

  • 2014 - Jul 2016

  Oversees the daily operations of the LP PENCIL Box, a free school supply center for teachers in the Metro Nashville Public Schools. Primarily responsible for planning, development, awareness and execute strategies to recruit businesses and individuals for active involvement in LP PENCIL Box through in-kind gifts, donation drives and volunteer services. •Increased Teacher Shopping value from $325,000 to $460,000 in 2015 •Exceeded In Kind Donations from $420,000 to $661,550 dollars in fiscal year 2015 •Recruited 1012 volunteers exceeding goal of 500 for fiscal year 2015 •Achieved and surpassed donation amounts for all of our main donations drives for 2015 including Mayors Drive, Tennessee Titans, Kroger and Publix •Redesigned store, donor intake and inventory system to be more efficient and new products most needed by the teachers •Implemented QuickBooks and Formsite to have a data management system for inventory, donations and teacher shopping •Established partnerships with other community non-profits to make sure every donation is used and support Zero Landfill •Managed, mentored and trained three work study students and interns •Developed new relations which resulted in key partnerships with Nashville Predators, CMT, Vanderbilt, SunTrust, BMI and thirty five other local organizations and businesses •Created a new marketing campaign and materials to help increase donations, volunteers and teachers with flyers, online donations, video and presentation. •Re-awarded our LP Grant which is the main funding to run LP PENCIL Box for $65,000 as well as seeking and being awarded over 5 new grants in 2015 •Communicate and present to local businesses, magazines, business partners and clients to increase awareness and participation at LP PENCIL Box •Train volunteers on processes and procedures for the different volunteer activities such as teacher shopping, bundling, sorting Show less



Self Employed

• Nashville TN

• Freelance Marketing Consultant

  • Nov 2012 - Jun 2014

  Aubrey Hyde Home & Accessories, Jimmy Carl’s BBQ, Craft Brewed, Interstate Housing Inc. , Professional Nanny • Formulate marketing and social media campaigns to increase sales and awareness of the new Nashville businesses and products • Network with target audiences for product placement and events through social media, print and email advertising • Create Facebook, Twitter, Instagram and email marketing campaigns for the businesses • Assist in daily management of emails, organization and prioritizing of effective marketing plans • Communicate with local businesses, magazines, business partners and clients • Planner management responsible for keeping businesses on track for meetings and appointments • Train business owners on how to use social media, e-marketing campaigns, sales strategies and software to promote their sales Nanny (Nov.2012-Present) • Nanny for a high profile professional athlete’s two children • Coordinate everyday activities that encourage safety, education and development • Time management and organizational skills to make sure we were on schedule whether in town or traveling for tournaments Show less



American Cancer Society

• United States
• Non-profit Organizations
• 700 & Above Employee

• DetermiNation Event Marketing Manager

  • Mar 2012 - Nov 2012

  • Responsible for marketing, fundraising and developing logistics in launch of DetermiNation Program in Middle Tennessee (“DetermiNation”) • Coordinate and execute all elements of promotional and marketing activities for DetermiNation recruitment • Create recruitment and informational presentations • Provide fundraising guidance, clinics, events and support for participants • Strategize and implement tactics designed to increase participation • Arrange logistics for teams traveling to endurance events • Coordinate and implement public awareness of ACS in accordance with the ACS mission • Prepare and maintain campaign correspondence records and statistical reports as needed • Develop and execute grassroots marketing campaigns • Implement tactics to drive participation, increase fundraising and retain participants • Hire and manage training coaches, volunteers and mentors to build training program for half and full marathons Show less



Cengage Group

• United States
• E-Learning Providers
• 700 & Above Employee

• Outside Sales Representative

  • Feb 2004 - Mar 2012

  Achieved 2010 Sales Goal at 113% Achieved digital goal by 191% Achieved 2009 Sales goal at 103% #1 Sales Representative for 2005 President's Club 2005- trip to Grand Cayman for the top 50 performers in the company Exceeded 2005 goal of $1.9M by $727K Achieved 2005 Sales Goal at 138% Accomplished 2006 threshold goal after a $497K increase from 2005 Received annual bonus award all 8 years for effectively managing and maximizing sampling numbers and expenditures Responsible for driving need-based sales of textbooks and media products to 2-year and 4-year colleges in Middle and Eastern Tennessee and Western Kentucky; specific clients were Mathematics and Science Professors as well as Humanities and Social Science Professors Customer base includes 14 accounts including; Vanderbilt, Belmont, Western Kentucky University and University of Tennessee Facilitated office calls as well as lunch and dinner programs for professors Trained faculty on technology products such as Online course management systems, textbook ancillaries and student response systems Provide customer service on a daily basis to maintain and grow business Created value sell presentations and training sessions for professors and students regarding technology and text-related resources Worked closely with marketing and editorial groups to create customer need based solutions Excellent Interpersonal and Communication skills Trained on the Consultative Selling Approach Show less



Thomson Learning

• Book and Periodical Publishing
• 1 - 100 Employee

• Inside Sales Representative

  • Sep 2002 - Jan 2004

  Exceeded 2003 Sales Goal of $1.7M by $186K Achieved sales goal at 111.2% in 2003 Planned, organized and implemented selling strategies of 2-4 year colleges in OH, MO, UT, AZ and AK, selling text books to professors and departments via telephone Supported and serviced existing customers by providing them ancillaries and training regarding technology products Executed and created effective email marketing campaigns Exceeded 2003 Sales Goal of $1.7M by $186K Achieved sales goal at 111.2% in 2003 Planned, organized and implemented selling strategies of 2-4 year colleges in OH, MO, UT, AZ and AK, selling text books to professors and departments via telephone Supported and serviced existing customers by providing them ancillaries and training regarding technology products Executed and created effective email marketing campaigns