Experience

Fraser Communications

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Director/ Director of Culture and Engagement

  • Aug 2022 - Present

  Los Angeles Department of Water and Power Siembra Mobile Los Angeles Department of Water and Power Siembra Mobile



Detroit Flava Pack

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Owner, Brand Development and Marketing

  • Dec 2015 - Present

  Conceptualized and created web-based company that promotes and sells merchandise (including specially designed care packages) featuring “home-grown” products developed and manufactured solely by Detroit based enterprises. Developed a customer base through daily marketing. Sought and secured relationships with Detroit city vendors, suppliers and partners. - Developes and promotes city pride concept through detroitflava.com. - Provides optimal customer service and support, ensuring satisfaction at all times. Show less



RAPP

• United States
• Advertising Services
• 700 & Above Employee

• Account Director

  • May 2022 - Aug 2022

  Freelance Manager for the Toyota/Lexus Account Team. Freelance Manager for the Toyota/Lexus Account Team.



Quigley

• United Kingdom
• Construction
• 1 - 100 Employee

• Management Supervisor

  • Oct 2021 - Feb 2022

  Freelance Manager for the Chase-Marriott Account Team. Delivering digital, social media and marketing collateral material for 2 new product launch campaigns. Freelance Manager for the Chase-Marriott Account Team. Delivering digital, social media and marketing collateral material for 2 new product launch campaigns.



The 360 Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Director

  • Jun 2021 - Aug 2021

  Multicultural Marketing - Experiential, Digital, PR & Social Media. - Successful virtual activation of a custom digital sponsorship of the 2021 Essence Festival of Culture for AT&T. Multicultural Marketing - Experiential, Digital, PR & Social Media. - Successful virtual activation of a custom digital sponsorship of the 2021 Essence Festival of Culture for AT&T.



Pelican Products, Inc.

• United States
• Packaging and Containers Manufacturing
• 400 - 500 Employee

• International Marketing Manager

  • May 2016 - Sep 2018

  • Served as strategic marketing lead for Asia, Latin America, Canada and Australia • Managed 16+ successful Social Media pages across several countries in multiple languages • Directed the creation and execution of creative: Marketing literature, Packaging, and Merchandising • Served as media buyer for the respective regions and maintain relationships with the media, maintain media distribution list and track advertising ROI • Maintained the trade-show activity and coordinate all aspects of trade-show participation • Managed all new product launch activity including communication of new products to international personnel and international customers Show less



Muse Communications

• United States
• Advertising Services
• 1 - 100 Employee

• Account Supervisor/Project Manager

  • 2013 - 2015

  Led multimillion dollar budgeted Multicultural Marketing and Advertising efforts for Wells Fargo, Honda, Acura and California Lottery clients. Collaborated with agency, vendor and partner agency teams to effectively plan, develop and launch national advertising campaigns. Supervised and mentored six client services employees. - Developed television, radio, print, digital, experiential and social media campaigns for Millennial, African American, and Asian Consumer markets. - Managed the Honda Battle of the Bands activation (2013-2015) in Atlanta, Georgia, that garnered more than 50,000 attendees per year. Show less



KACMG, LLC

• Business Consulting and Services

• Owner/ Lead Marketing Consultant

  • 2009 - Sep 2013

  Specializing in brand strategy, integrated marketing and business development for small businesses, restaurants and non-profit organization. Grew exposure and stronger volunteer base for several non-profit organizations through customized social media plans. - Managed Grand Opening plans for three major restaurants in the Metropolitan Detroit area. - Created PSA for a national “Rock the Vote” campaign competition. - Named official marketing consultant for New Detroit, a small business funding foundation. Show less



Burrell Communications

• United States
• Advertising Services
• 100 - 200 Employee

• Account Supervisor

  • 2011 - 2013

  Oversaw multicultural branding, advertising and communication plans for several Toyota car lines. Closely monitored and tracked operational budget spending and allocation. Expanded the staff’s awareness of Marketing Strategies to improve work performance and ensure organizational productivity. As clients’ primary daily contact, developed and maintained successful customer relationships. Supervised 15-20 member cross functional teams in the development of television, radio, print, social media and digital marketing campaigns. - Launched the first African-American consumer focused social media effort. - Led advertising campaigns with key celebrity influencers: Idris Elba (Actor) and Raphael Saadiq (Musician, Song writer). Show less



GlobalHue

• Advertising Services

• Midwest Advertising/Marketing Manager (Account Supervisor)

  • Apr 2007 - Nov 2009

  Led the development and launch of regional multicultural brand promotions with strategies to target African American and Hispanic consumers for Dodge, Chrysler, Ram and Jeep. Managed national advertising and events for Wal-Mart. Developed marketing strategies with an overall $30M annual budget for multicultural specific television, radio, print, brand integration, digital, social media and events in Michigan, Ohio, Kentucky and Indiana. Established and maintained relationships as the primary day-to-day client contact. -Led client sponsorship of the 2009 Essence Music Festival, reaping a 50% increase in on-site sales and 50% increase in showcase attendance. -Created a digital diversity web portal for Chrysler, Jeep and Dodge dealers in the Detroit, Cleveland, and Indianapolis DMAs (celebrationsofdiversity.com). Show less



JWT

• United Kingdom

• Field Marketing Manager (Account Supervisor)

  • 2004 - 2007

  Led field marketing initiatives for Domino's Pizza in 16 states and 500 locations. Created and presented strategy, developed programs, and led franchisee and market team alignment to drive sales and growth. Managed an eight to ten member account team and a cross functional team of five to seven varied agency department staff members. Served as client relationship director and primary daily contact. -Managed a portfolio of QSR (Quick Service Restaurant) co-ops to encourage the development and execution of co-op level marketing, advertising, and sales promotion plans consistent with the goals and objectives of the corporate client (revenue value of $40M annually). Show less



The Wendy's Company

• United States
• Restaurants
• 700 & Above Employee

• Field Marketing Specialist

  • 1998 - 2003

  Provided marketing leadership to franchise and company operators. Successfully executed marketing plans that included broadcast advertising, local promotions, product testing, new product launch and public relations with a $20M annual production budget. Managed all marketing activities for more than 225 restaurants with a two person staff and four outside agency/partner relationships. Combined co-op meetings across markets to maximize efficiency and maximize best practice sharing. - Led marketing initiatives that resulted in a 30% increase in regional Late Night sales. - Developed and implemented plans that elevated the region from last to first in the country in Suggestive Selling sales. - Created Wendy’s High School Heisman Program template for the region, increasing participation 300% in three years. Developed a partnership with the National Football League (NFL) and received the Brand Building Excellence Award for the Wendy’s International “Wendy’s High School Heisman.” Show less



Ogilvy & Mather

• India
• Appliances, Electrical, and Electronics Manufacturing
• 1 - 100 Employee

• Assistant Account Executive (Advertising)

  • 1996 - 1998

  Client: Ford Motor Company, Bombardier (Ski-doo), Jaguar Client: Ford Motor Company, Bombardier (Ski-doo), Jaguar



Ross Roy Communications

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Account Coordinator (Advertising)

  • 1995 - 1996

  Chrysler Chrysler


General Motors
• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee
• Advertising and Sales Promotion Intern

  • 1994 - 1994